Promotion Campaign

[FlameHead]

What kind of campaign do you think we'll see? How much money do you think will be spent? Who is going to be targetted besides us fans?

I suspect it to remain in the comic world. We'll see toys in the comic stores but not the retail places... perhaps. We'll see comics for sure but, probably not much more than this... besides the regular movie stuff (Posters and trailers and such).

Can you imagine a promo campaign like Spidey had? That would be crazy.

[Hunter Rider]

I think we will definately see a new comic started,as for the amount they will spend on promotion,not as much as they should will probably be the sad answer.as for the way they'll promote the movie to non fans i reckon that all they need to do is show them GR in all his glory and they will flock to the cinema but as a fan in a way i don't wan't to see to much of him before the actual movie.They may also stick him in one of the current cartoons(X-Men evo,Spidey etc..) to generate more awareness.As for the toys i think they may appear in more toy selling places than just comic stores as the movie is gonna be PG-13 and the young teens are gonna go nuts for this character IMHO:) :ghost:

[BIGGUN]

a limited GR series by Garth Ennis is already planned for 2005...
in addition an action figure line is confirmed as well as a video game, models,statues, halloween costumes, soundtracks, t-shirts, hats, jackets, ect., posters, mugs, maybe even trading cards. this stuff would be pretty common..most "big" movies have this kind of thing going for it.

things i doubt we will see....breakfast cereal (i want "Ghostie-O's!!! :mad: heh..i wont ever let this die!), bedsheets, kids vitamins, charcoal briquettes :)

i do want to see lots of TV coverage on this too...like movie specials on E! network or something on the Sci-Fi channel.
im planning on trying to tape everything GR movie related when they start pimpin Ghostie early in 2006. maybe if some interested folks here would do the same we could gather it all up for a nice little "project" that im planning ;)

[Hunter Rider]

a limited GR series by Garth Ennis is already planned for 2005...
in addition an action figure line is confirmed as well as a video game, models,statues, halloween costumes, soundtracks, t-shirts, hats, jackets, ect., posters, mugs, maybe even trading cards. this stuff would be pretty common..most "big" movies have this kind of thing going for it.

things i doubt we will see....breakfast cereal (i want "Ghostie-O's!!! :mad: heh..i wont ever let this die!), bedsheets, kids vitamins, charcoal briquettes :)

i do want to see lots of TV coverage on this too...like movie specials on E! network or something on the Sci-Fi channel.
im planning on trying to tape everything GR movie related when they start pimpin Ghostie early in 2006. maybe if some interested folks here would do the same we could gather it all up for a nice little "project" that im planning ;)You mentioned a Game BIGGUN do you have any idea what type?
I would hope for something along the lines of GTA meets Spiderman 2:) :ghost:

[BIGGUN]

havent heard any details on it yet...just that it was a sure thing.
yeah i imagine it would be combo of those 2 games that you mentioned. there will most certainly have to be some fist fighting in it.....just wouldnt be GR without it :)

[<Mr.Spider>]

I'm looking foward to marvel restarting the comic...and maybe a cool action figure and an awsome video game ,GR has so much potential for an awsome video game

[FlameHead]

I can't wait for the comic... Garth is a god. Wouldn't it be nice to see Texiera do the art?

As for the game idea, I started a thread on this possibility a while ago. There are some neat ideas there.
http://www.superherohype.com/forums/showthread.php?t=139125&highlight=Ghost+Rider+Game

BIGGUN, I'll definatly be recording everything I possibly can when the ball starts rollin'. You can be sure of that. I'll help your project!

[MarvelMovies]

I heard there was a Ghost Rider game being developed..

Just a brief sentence on it at IGN.com

I'll try and find the news, and post it on IGR...

[FlameHead]

Sounds good!

I'm gonna have to actually buy a game consol if this game does come out. Damn.

[The Kryptonian]

What kind of campaign do you think we'll see? How much money do you think will be spent? Who is going to be targetted besides us fans?

I suspect it to remain in the comic world. We'll see toys in the comic stores but not the retail places... perhaps. We'll see comics for sure but, probably not much more than this... besides the regular movie stuff (Posters and trailers and such).

Can you imagine a promo campaign like Spidey had? That would be crazy.

Whatever campaign it is, I hope it's a big one. I want to see it all, Games, Toys, Trailers, posters. The works baby. Go all out with it.

[Nero_Ordin]

it kind of hard to promote this but i doubt any fast food places like burgerking will try.

[FlameHead]

I doubt it. In fact, I'd sign a petition to not have that happen. I don't want to see GR face on the side of a burger box. That would just be stupid. T-shirts, toys and the like is fine.

[BIGGUN]

I doubt it. In fact, I'd sign a petition to not have that happen. I don't want to see GR face on the side of a burger box. That would just be stupid. T-shirts, toys and the like is fine.

Oh ...cmon dude! you know you want a BK "Ghost Burger"! specially flame broiled to perfection in the hottest ovens of HELL! :D

[FlameHead]

LOL. That was some funny ****.

[Nero_Ordin]

i eat that burger.

[darthhalen]

Instead of Hulk or Thing hands, how about Ghost Rider hands that actually shoot Hellfire?(just kidding). Seriously, I will buy everthing they produce for Ghost Rider and am really excited about the new mini-series, which hopefully would become ongoing.
Other than Tex, who would be a good artist?
By the way, did anybody else here think the most recent mini sucked ass?

[FlameHead]

What recent mini? ... Ohhhh, you're talking about that monterous 6 issue piece of hammer crap? I'm trying to forget about it.

I hope the next series isn't remotly like that.

[FlameHead]

Wow... this is going back there. Wanted to bump it again now that the promotion is really starting.

Will we see Ghost Rider in bags of chips or what? You tell me.

[BIGGUN]

i hope so...i still want my "Ghostie-O's"
and even Ghost Rider's BBQ'd flavored potato chips. baked in the fire of HELL!
:D

[FlameHead]

LOL. I'm with you on that one. If they DON'T make those chips, I'll be disapointed.

[MarvelMovies]

i hope so...i still want my "Ghostie-O's"
and even Ghost Rider's BBQ'd flavored potato chips. baked in the fire of HELL!
:D

Hahhaha..

I remember you talking about Ghostie-Os a while back..

Hehe, perfection!

I was eating BBQ chips the other day and thinking the same thing!!

:D

[FlameHead]

Ghostie-O's. That's rich. I love it.

What age group are they gonna market too I wonder? I mean, they won't wanna go too young.

[Mr Nick]

Not to tell the fine folks at Sony Pictures how to do things, but what are your ideas on how to best get Ghost Rider into the spotlight and whip up interest in the movie as we march towards summer 2006?

How about: a presence at biker rallies? Competitions to win stuff? Sponsorship of sporting events? A Johnny Blaze touring stunt show?

Remember: we want adults, kids, bikers, everyone to come see this movie and love the character as much as we do.

Let's put the word to the streets, people! The Rider is coming!!!!

P.S. Please use the trailer threads for trailer ideas. However, suggestions for where and when to show trailers are fine.

:cool:

[Darth Elektra]

The Marketing is one of the most important things you can do,its what made Elektra do poorly @ the boxoffice!

[FlameHead]

I agree with ya on that one Nick. I'm spreadin' as much word as possible on this movie... but that's partly because of my obsession and inability to stop talkin' about it.

Not to deter you from chattin' about it in this thread but I started a similar thread a while back now. Just figured you may be interested in the conversation there... if you haven't seen it yet; http://www.superherohype.com/forums/showthread.php?t=146619.

I'll try and get them merged sometime in the future perhaps.

[Mr Nick]

Whoops. Sorry. Didn't see that one. I did check the threads before I started this one. Honest!:eek:

[FlameHead]

No worries. It hasn't been posted to in a couple of months. I just wanted to make you aware of it because some good conversation came out of it.

[jake3000x]

Here you go Mr Nick:

The Sony Ghostrider web site should be a blog already, with comments from the director, backstage bits, art, preliminary sketches etc. Not a site with one picture on it, fans deserve better than that.
Tf it were me, this is what I would do.

1. Sponsor the Blood Sweat & Gears Tour from billy Lane Choppers inc. The tour is Billy way to thank our servicemen and women for all they’ve done for our country. It was filmed for the Discovery Channel and makes stops at every major Bike rally. Sponsors already include Dodge, Activision and House of Kolor. It's a mobile show that encourages fan participation, and showcases the top bike builders.

As an aside. If it were me I would reconsider the date to move the movie up. I believe the original date was August 4th. The Sturgis bike rally, home to 600,000 fans every year is August 7th to the 13th. Imagine kicking off the biggest bike rally of the year with the opportunity to see the biggest bike movie of the year. Sony could have a huge promotion, and set up a drive-in bike movie, just like the old days. A huge jumbotron screen, bike lines up as far as you can see, and the Ghostrider premier on the big screen. Could be cool.

Why this works: It gets Ghostrider, the bikes and the movie displayed to about a half a million bikers, over a million if you include Sturgis. It gets TV coverage, web coverage with the likes of bikernet.com, etc, and coverage in all the biker magazines. Daytona and Laconia are two of the biggest stops on the tour. Simply, it's a great promotion for Sony and the film that also supports and salutes the members of our armed forces. Can't miss.

2. Great, we've got all the bikers, but really how do we capture that ever important "crucial" 18-34 year old market.

Easy.

The Mulisha. Brian Deegan and Tyler Evans are both planning to run the 2006 AMA Supercross Series. Tyler Evans was 2005 privateer of the year and Deegan, as head of the Metal Mulisha is a former rider and arguably, the most popular freestyle rider ever. Sponsoring their team, in association with the series, brings Ghostrider to about every 18-34 year old on the planet.

Why this works: Supercross just signed the largest TV package deal with CBS for next year. Deegan has already done TV coverage of the X-Games, so you can be sure he'll always be a prime interview, as well as coverage on the track. Media coverage on Transworld Motocross, Racer X, Moto News, etc. It gets the bikes, Ghostrider girls, and movie information at every Supercross event and stadium, whose general audience is, you guessed it, 18-34 year olds. Sony could offer a jumbotron screen to the series for replays and event info, in exchange for showing Ghostrider trailers and other movie info to fans. It's a huge win-win.

3. The last part of the marketing should embrace the hard core comic fans, the ones who have carried the torch for years and will continue to follow the character. Kill the stupid movie posters, the kind that everyone Movie Company comes out with. The Ghostrider movie posters should be limited edition hand drawn/painted prints. They should be drawn by the industry's premier Comic artists. These artists/firms will be selected by fans on the movie's blog site (which doesn't exist). The artists will be given a due date for submissions, after that their artwork is voted for on the Movie blog (which doesn't exist) by fans.

Why this works. It rewards the artists, it rewards the fans. Simple.

[FlameHead]

The already started thread about Marketing is here; http://www.superherohype.com/forums/showthread.php?t=202516

[Mr Nick]

Some great ideas there, Jake. That's what I was hoping for: some info about biker rallies, races etc. that would suit the movie down to the ground.

:up:

Posted by Jake3000X:


Here you go Mr Nick:

The Sony Ghostrider web site should be a blog already, with comments from the director, backstage bits, art, preliminary sketches etc. Not a site with one picture on it, fans deserve better than that.
Tf it were me, this is what I would do.

1. Sponsor the Blood Sweat & Gears Tour from billy Lane Choppers inc. The tour is Billy way to thank our servicemen and women for all they’ve done for our country. It was filmed for the Discovery Channel and makes stops at every major Bike rally. Sponsors already include Dodge, Activision and House of Kolor. It's a mobile show that encourages fan participation, and showcases the top bike builders.

As an aside. If it were me I would reconsider the date to move the movie up. I believe the original date was August 4th. The Sturgis bike rally, home to 600,000 fans every year is August 7th to the 13th. Imagine kicking off the biggest bike rally of the year with the opportunity to see the biggest bike movie of the year. Sony could have a huge promotion, and set up a drive-in bike movie, just like the old days. A huge jumbotron screen, bike lines up as far as you can see, and the Ghostrider premier on the big screen. Could be cool.

Why this works: It gets Ghostrider, the bikes and the movie displayed to about a half a million bikers, over a million if you include Sturgis. It gets TV coverage, web coverage with the likes of bikernet.com, etc, and coverage in all the biker magazines. Daytona and Laconia are two of the biggest stops on the tour. Simply, it's a great promotion for Sony and the film that also supports and salutes the members of our armed forces. Can't miss.

2. Great, we've got all the bikers, but really how do we capture that ever important "crucial" 18-34 year old market.

Easy.

The Mulisha. Brian Deegan and Tyler Evans are both planning to run the 2006 AMA Supercross Series. Tyler Evans was 2005 privateer of the year and Deegan, as head of the Metal Mulisha is a former rider and arguably, the most popular freestyle rider ever. Sponsoring their team, in association with the series, brings Ghostrider to about every 18-34 year old on the planet.

Why this works: Supercross just signed the largest TV package deal with CBS for next year. Deegan has already done TV coverage of the X-Games, so you can be sure he'll always be a prime interview, as well as coverage on the track. Media coverage on Transworld Motocross, Racer X, Moto News, etc. It gets the bikes, Ghostrider girls, and movie information at every Supercross event and stadium, whose general audience is, you guessed it, 18-34 year olds. Sony could offer a jumbotron screen to the series for replays and event info, in exchange for showing Ghostrider trailers and other movie info to fans. It's a huge win-win.

3. The last part of the marketing should embrace the hard core comic fans, the ones who have carried the torch for years and will continue to follow the character. Kill the stupid movie posters, the kind that everyone Movie Company comes out with. The Ghostrider movie posters should be limited edition hand drawn/painted prints. They should be drawn by the industry's premier Comic artists. These artists/firms will be selected by fans on the movie's blog site (which doesn't exist). The artists will be given a due date for submissions, after that their artwork is voted for on the Movie blog (which doesn't exist) by fans.

Why this works. It rewards the artists, it rewards the fans. Simple.

[Mr Nick]

Jake, I've stuck your reply in the Marketing thread Flamehead mentioned. Good ideas there.;)

[FlameHead]

As you can tell, the threads have been merged.

Jake, you certainly do have some awesome ideas there. I hope somebody important gets a chance to read them. You're definatly right about the blog as well. It's really too bad that there is no information coming out about the movie at this point and a blog would certainly end that problem... or anything on the website for that matter.

[mongoro]

Hey just to let all of you know I and a motorcyle rider freind of mine went to a custom paint shop freind of his a famous guy named Mike that is
whoes known for his asome flame jobs he does. Hes done work for Jesse James and alot of other bigname people in the bussness and hotrods. He lives in Snohomish WA up a 10 + miles from me he painted Ghost rider on his bike I was blown away when I saw it anyway I told him about the movie and this web sight he seemed very interested when I told him lol. Hes been on Disovery channel and a few other cable channel networks with his work.

[BIGGUN]

very cool!
if you ever get a chance post a picture of that custom paint job. im sure everyone here will dig it :up:
does this person have a website?

[mongoro]

yes he does I"ll have to call my freind kirt and get it from him and I"ll post it here.

[mongoro]

Ok Bigg here ya go and all Mikes web page its http://killerpaint.com/ I havent checked to see all his web sight if the Ghost Rider is online it was hanging in his office when I saw it I can call him to put it up if need be!

[mongoro]

Strange Ghost rider is on his web page now when I first check it it wasnt I wonder mike you online and reading this?lol its on the intro now after I checked your web page! :ghost:

[BIGGUN]

man....those bikes are nicccceeee! :up:
only paid attention to the ones w/ flames and skulls on them though...lol
also that into was pretty cool too...liked that background music.

[mongoro]

Hey bigg glad you like it want Ghost R ider to make it very big in the boxoffice an d it willllllll lol ohhhhhyaaahhoooo !!!!!!!!

[FlameHead]

The KillerPaint site is quite nice w/ some great bikes there. Thanks for letting us know about it.

Btw, the other 2 threads you started will likely be merged with the Ghost Rider Hype thread as it really has nothin' to do with Ghost Rider. Plus, that's our little lounge where all that sort of stuff can go.

[Kuato]

According to Joblo.com the Superman teaser trailer will be attached to all copies or Harry Potter...and still not even an official teaser poster or trailer news for GR....WTF?

[WarBlade]

According to Joblo.com the Superman teaser trailer will be attached to all copies or Harry Potter
Oh crap. More work. The last thing I need when Harry turns up is more work.

*Bangs head on desk*

[NDX]

I'm hoping Sony will put posters on my college campus as well as others (and so I can steal one). It was done with the movies Sky Captain... (Paramount Pictures) and A History Of Violence (New Line Cinema), among other movies, so hopefully we will see a few on Campus after January break.

[Uncanny Orb]

Steal several!

[FlameHead]

I agree... and then send me one... or two.

According to Joblo.com the Superman teaser trailer will be attached to all copies or Harry Potter...and still not even an official teaser poster or trailer news for GR....WTF?

Ahhhh, screw Superman!

[Advanced Dark]

I just ate there earlier for Dinner and tried to snag one of the promo cards but the guy wouldn't let me. It said go to http://www.wahoos.com to enter the contest for a pass to a screening, and other prizes. I have not gone there yet. Too tired. Later.

Here's the contest entry form:

http://www.wahoos.com/contests/ghostrider.html

[BIGGUN]

cool....its just a small promotion deal but its still cool to see.
nice find AD:up:

..but they should have had a pic of GR holding a fish taco while giving a thumbs up...:woot:

[Advanced Dark]

Yeah or GR as a cook in the background LOL. Travis Barker owns the Wahoo's over here by me but I don't think it's a solo promo...I'm sure it's nationwide.

[CAH]

http://www.superherohype.com/news/ghostridernews.php?id=5191

:wow:

CAH

[NDX]

Damn, was hoping to see a wax flame.

[Vartha]

lol biggest Candle I would have seen lol.

[Retroman]

Wow @ wax figure of Blaze!:up:
Its expensive to get in Madame Tussauds here and you have to wait in a long line but at the end of the day it's worth it. Got my picture taken with Tina Turner among other celebs!:woot:

[NDX]

The closest I got to the one here in NY was walking past the windows. Oddly enough, that was all I needed to satisfy any urge I ever had to go there.

[Mr Nick]

A first I thought it was the museum here in London. Dang it, I could get there easily. Wonder if they'll bring the bike over here in March when the movie opens.

:huh:

[FlameHead]

Damn, something else I wont get to see live. Regardless, the promotion is awesome. Thanks for the heads up!

[tzarinna]

Nice. :up:

Why is it in Vegas? :cmad:

[Mr. Socko]

Awesome, But would have been even better if there were fake wax flames on johnny and the cycle.

[Retroman]

http://www.sobeadrenalinerush.com/
http://www.sobebev.com/promo/ghostrider-form.asp

[Vartha]

lol SOBE? What are thet gonna make it taste Spicey or something? lol

[Advanced Dark]

http://us.indiantelevision.com/mam/headlines/y2k7/feb/febmam51.htm

http://us.indiantelevision.com/images17/Bus_1.jpgMUMBAI: In adopting newer ways to build buzz prior to the launch of a film, Sony Pictures Releasing Of India Ltd which is releasing the action and special effects movie Ghost Rider on 23 February, plans to promote the Nicholas Cage and Eva Mendes starrer with an outdoor automobile initiative called the Ghost Rider bus.

[Planesonaasnake]

good idea. i just hope it isnt too good, we dont want any accidents. :whatever:

[webhead731]

I want that thing to take me to school!:(

[Mr. Socko]

Now that....that's cool!

[Mr Nick]

Very neat.

:yay:

[Uncanny Orb]

It's really cool, 2 months from now it will be the Spiderman bus.

[Advanced Dark]

I like how the wheels of the bus are the wheels of the bike.

[AssMan]

I like how the wheels of the bus are the wheels of the bike.

I just noticed that. That is neat with how they did that :woot:

[FlameHead]

Awesome find AD. Great promotion!

[Advanced Dark]

Honestly I'd let Marvel or Sony do that to my Lexus if they wanted.

[Vartha]

lol or my mini van.:D