Ratings

[AgentPat]

It seems to be an archaic way of getting a percentage to me. Do they make sure that every household that gets one has access to all of the channels? I just think the system needs to be updated.Well, Nielsen isn't the only company these days keeping track. Tivo has started to report, and some cable outlets in large metropolitan areas (NY, Chicago, LA, etc.) are doing their own ratings analyses. It's become quite a big business that advertisers pay top dollar for detailed information. For example, it must have been noted by one sponsor recently that female viewership of SV was on the rise. How else would you explain a show whose target audience is 18-34 yo men running an ad for Monostat? (was during last night's episode, Mortal) LOL

[KikiDee]

Well, Nielsen isn't the only company these days keeping track. Tivo has started to report, and some cable outlets in large metropolitan areas (NY, Chicago, LA, etc.) are doing their own ratings analyses. It's become quite a big business that advertisers pay top dollar for detailed information. For example, it must have been noted by one sponsor recently that female viewership of SV was on the rise. How else would you explain a show whose target audience is 18-34 yo men running an ad for Monostat? (was during last night's episode, Mortal) LOL

Didn't notice the ad that's pretty funny. I was wondering about Tivo and the cable boxes and if they were using those ratings or not. You can't do anything anymore without some corporation trying to figure out what you want before you want it. Crazy. Oh well as long as it evens out the playing field for my favorite secret pleasure.http://www.superherohype.com/forums/images/icons/icon12.gif

[avidreader]

Well, Nielsen isn't the only company these days keeping track. Tivo has started to report, and some cable outlets in large metropolitan areas (NY, Chicago, LA, etc.) are doing their own ratings analyses. It's become quite a big business that advertisers pay top dollar for detailed information. For example, it must have been noted by one sponsor recently that female viewership of SV was on the rise. How else would you explain a show whose target audience is 18-34 yo men running an ad for Monostat? (was during last night's episode, Mortal) LOL

What's Monostat?:rolleyes:

[AgentPat]

What's Monostat?:rolleyes:Spelling aint my forte. Thank goodness for spellcheck. I meant "Monistat." LOL

http://www.monistat.com/

[avidreader]

Spelling aint my forte. Thank goodness for spellcheck. I meant "Monistat." LOL

http://www.monistat.com/

LOL! :D

P.S. I wouldnt have known what Monistat was either. So thanks for the link. :up:

[AgentPat]

Daily Variety
Oct. 6, 2005

Brazil: 'Smallville' big with teens
Mipcom 2005: Hot show
By MARCELO CAJUEIRO

RIO DE JANEIRO -- U.S. series built a network of fans during the 1990s thanks to payboxes including the Warner Channel, Sony Entertainment Television and Fox Channel.

But American series have a hard time in Brazil, where locally scripted shows, especially telenovelas, continue to rule, and where there are just 3.8 million pay TV subscribers as opposed to 40 million homes with TV sets tuned to mainstream terrestrial broadcasters.

The exception is No.-2 broadcaster Sistema Brasileiro de Televisao (SBT), which has an output deal with Warner Bros. and airs new and old U.S. series, especially during the weekend.

The three U.S. series with the highest ratings on SBT are "Smallville," "Full House" and "The Dead Zone." "Smallville," airing at 2:30 p.m. on Sundays, is the most successful. SBT's teen auds apparently identify with Clark Kent's transition from boyhood to manhood in Kansas.

"'Smallville' performed well in the different slots we tried it. The public is particularly fond of the show's score. We keep receiving messages from fans in search of CDs," says an SBT spokesman.

The net has the rights for "Smallville's" first four seasons until June 2008.

"Full House," which runs in the Saturday 1:45 p.m. slot, has been on air since March 2000. SBT has the rights for four seasons until next August.

"The Dead Zone" is doing well at 10 a.m. Sundays.

http://www.variety.com/story.asp?l=story&a=VR1117930283&c=2075

:)

[avidreader]

You know I read the other day how well Smallville is rating on ABC Family. Unfortunately I couldnt get the whole article as you had to subscribe, but they noted that ABC Family paid 100 million to get it, I'm not sure if that deal also included Gilmore Girls and 7th Heaven, but it appeared that it was only referring to Smallville.


To Warners I guess its all about bringing in the big bucks and if they can do well on other channels and overseas then Smallville is a winner for them.

[Serene]

LOL! :D

P.S. I wouldnt have known what Monistat was either. So thanks for the link. :up:


My poor kids. Because I work in a gyne office, I'm always bringing home pens that the drug reps leave us - we get hundreds. Anyway, my son complained to me one day that he was in class and realized that the pen he was using said "VAGIFEM" on it. LOL! I'm pretty sure I have some that say Monistat as well. :D

[avidreader]

My poor kids. Because I work in a gyne office, I'm always bringing home pens that the drug reps leave us - we get hundreds. Anyway, my son complained to me one day that he was in class and realized that the pen he was using said "VAGIFEM" on it. LOL! I'm pretty sure I have some that say Monistat as well. :D

Haha, that is so funny. :D

[The Incredible Hulk]

Daily Variety
Oct. 6, 2005

Brazil: 'Smallville' big with teens
Mipcom 2005: Hot show
By MARCELO CAJUEIRO

RIO DE JANEIRO -- U.S. series built a network of fans during the 1990s thanks to payboxes including the Warner Channel, Sony Entertainment Television and Fox Channel.

But American series have a hard time in Brazil, where locally scripted shows, especially telenovelas, continue to rule, and where there are just 3.8 million pay TV subscribers as opposed to 40 million homes with TV sets tuned to mainstream terrestrial broadcasters.

The exception is No.-2 broadcaster Sistema Brasileiro de Televisao (SBT), which has an output deal with Warner Bros. and airs new and old U.S. series, especially during the weekend.

The three U.S. series with the highest ratings on SBT are "Smallville," "Full House" and "The Dead Zone." "Smallville," airing at 2:30 p.m. on Sundays, is the most successful. SBT's teen auds apparently identify with Clark Kent's transition from boyhood to manhood in Kansas.

"'Smallville' performed well in the different slots we tried it. The public is particularly fond of the show's score. We keep receiving messages from fans in search of CDs," says an SBT spokesman.

The net has the rights for "Smallville's" first four seasons until June 2008.

"Full House," which runs in the Saturday 1:45 p.m. slot, has been on air since March 2000. SBT has the rights for four seasons until next August.

"The Dead Zone" is doing well at 10 a.m. Sundays.

http://www.variety.com/story.asp?l=story&a=VR1117930283&c=2075

:)

Cool, Smallville is right up there with Bob Saget, Dave Coulier, and John Stamos in Brazil! What more could anyone ask for? :D

[AgentPat]

If it wasn't already established, last week's SV ep (Mortal) beat Alias in ALL under-50 categories, even though its overall total viewership was lower. Interesting...

SV: 2.6/7, 5.84
Alias: 2.4/7, 7.39

Information printed in today's Daily Variety:
http://www.variety.com/article/VR1117930448

[avidreader]

If it wasn't already established, last week's SV ep (Mortal) beat Alias in ALL under-50 categories, even though its overall total viewership was lower. Interesting...

SV: 2.6/7, 5.84
Alias: 2.4/7, 7.39

Information printed in today's Daily Variety:
http://www.variety.com/article/VR1117930448

So who watches Alias then, people over 50? :confused:

[The Incredible Hulk]

just Ben Affleck I think

[avidreader]

just Ben Affleck I think

Ya think? :rolleyes:

[Super_Ludacris]

Damn, I'm kinda impressed with SV's run this season in the ratings

[RakuMon]

Damn, I'm kinda impressed with SV's run this season in the ratings
I know this is OT, but I just noticed Luda's avvie. The Rox are gonna be sick this year! I'm so excited, I can't wait for the season to start!
I thought picking up Stro was their best move, but when they brought in D.A. and Skip? They're gonna be unstoppable!

http://image2.sina.com.cn/ty/k/p/2005-10-04/U366P6T12D1802679F44DT20051004132211.jpg

And now back to your regularly scheduled discussion of Smallville ratings...

[Milkman95]

So who watches Alias then, people over 50? :confused:

Should be a good competition between the two all year - they're both good shows. Of course I watch one and tape the other.............

[The Incredible Hulk]

I'm telling ya, it's Affleck's spawn, it's taking that whole show down. Now we just need him to sleep with someone on CSI :D

[LarryLegend]

Maybe he could sleep with somebody from the OC and then Survivor,both shows would begin to tank and Smallville would wins its slot.

On a secondary note, Rockets are overated. Go Wolves.

[AgentPat]

Not quite ratings' info, but it's reviews like this that contribute to higher numbers at the Nielsen pumps...


Mobile Register, AL
TV & DVD Columnist Mike Brantley

Smallville' soars again
Thursday, October 13, 2005

Network publicists are the most enthusiastic proponents of a network's programming.

They are paid to be. Me? I'm paid to tell you what I like -- and what I don't.

But I'm on the same page today with publicist Keith Marder of The WB. Last month he sent out the following praise in an e-mail to TV critics. The subject was "Smallville," his network's lead-off show on Thursday nights this fall.

"I have seen the first three episodes of the season," wrote Marder ahead of the "Smallville" fifth-season premiere, "and I promise they are as good, if not better, than any this show has ever done. If you could notarize an e-mail, the preceding statement would be notarized."

Now we've seen two out of those three. So far, Marder's endorsement is on the mark.

"Smallville" is creatively on fire again, like it was its first three years. The series seemed to stumble a bit in its fourth year, though I admit to turning away at some point last season.

But I have been reliving the show's beginnings lately, since finding the first-season DVD set on sale for $18.88 at a local retailer. That's significantly less than half the price these DVD sets usually go for.

In "Smallville," Tom Welling stars as a Superman in the making. As longtime viewers know -- and newcomers can find out thanks to the four seasons on DVD (I wish I could find the others at $18.88, but so far no dice; Season No. 4 hit retailer shelves on Sept. 13 at around $45 street price) -- Welling plays Clark Kent in the days before he takes to flight in those red-and-blue tights and cape.

The series is at its best when it focuses on the characters we care most about, especially Clark. What lost me last season was an emphasis that seemed to be developing on new characters, including new romantic interests for Clark and Lana Lang (Kristin Kreuk).

So far this season, the focus is back on the characters we know and like best. And young Clark is back on the road to becoming Superman, having taken a big step in that direction by discovering the famous Fortress of Solitude so familiar to fans of both the comic books and the feature films "Superman: The Movie" and "Superman II" (the best of the movie series with the late Christopher Reeve).

The fourth season wasn't all bad. It did, after all, introduce us to Erica Durance as the new Lois Lane. This season, we have the addition of James Marsters (you know him as Spike from "Buffy" and "Angel") as classic comic-book villain Brainiac, and Michael Rosenbaum continues to make us both like and revile him as Lex Luthor -- who begins as a friend but is destined to be Superman's arch enemy.

Giving a solid family foundation to this series are actors John Schneider and Annette O'Toole as Clark's adopted parents.

I'm back on this ride. (Does this mean I'm quitting "Alias," the competition at the same hour on ABC? I'll tell you next week.)


http://www.al.com/tv/mobileregister/mbrantley.ssf?/base/entertainment/112919491314380.xml&coll=3

[NHawk19]

Should we start placing bets on the over night ratings?

I'm calling SV 1st place in the slot among males 18-49

[AgentPat]

Should we start placing bets on the over night ratings?

I'm calling SV 1st place in the slot among males 18-49That would be quite a coup. I bet they get the 18-34 male demo.

This is all so wonderfully exciting, I must say. I'm glad to see the show getting attention again. :up:

[avidreader]

That would be quite a coup. I bet they get the 18-34 male demo.

This is all so wonderfully exciting, I must say. I'm glad to see the show getting attention again. :up:

That is good news, most of the reviews that I've seen come through, whilst not as extensive as this one, have all said that they are happy with the way things are shaping up this season.

The more that shout it the better. :up:

[triplet]

http://medialifemagazine.com/artman/publish/article_636.asp

Here's an article on Smallville's ratings success....

The real Thursday spoiler: 'Smallville'

Surprise: WB show is bettering even 'Chris'

By Abigail Azote
Oct 13, 2005


When the WB moved the aging “Smallville” to the highly competitive Thursday 8 p.m. timeslot, it seemed like a risky move. There it would face not only CBS and NBC’s heavyweights but also UPN’s promising “Everybody Hates Chris.”

Two weeks in, the WB’s gamble is paying off.

The UPN show may be getting all the critical buzz but “Smallville” is getting the ratings. In two outings, the fifth-year show has bettered “Chris” in the major demos.

No less surprising, the WB series is outpacing last season’s average, last week scoring 2.6 18-49 rating, up 86 percent from its year-ago time period average. And that is up 30 percent from "Smallville's" average last season.

And with a 3.0 among viewers 18-34, “Smallville” rose to the No. 2 program in its timeslot last week, besting ABC’s “Alias,” NBC’s “Joey” and “Will and Grace,” as well as baseball on Fox. It was behind only CBS's "Survivor."

But perhaps most impressive, the Superman saga is well ahead of comedian Chris Rock's new sitcom on UPN, its first half hour clocking a 2.8 18-34 rating, 33 percent better than “Chris’s” 2.1. The UPN series debuted big the week before “Smallville” returned but has since declined.

Why is “Smallville" faring so well, and on a new night yet? Two reasons, the first being its loyal core audience, says Steve Sternberg, director of audience analysis at Magna Global. "Many moved with it to Thursday.”

The other is who the show draws. Says Sternberg: “It has a substantially different audience than any of its competitors.”

In addition to trouncing "Chris," "Smallville" is also besting that show's companion, fellow newcomer “Love, Inc,.” which airs at 8:30 p.m. Season to date, the two UPN shows combined have averaged a 2.1 18-49 rating, 19 percent less than “Smallville’s” 2.6 average. Among 18-34s, “Smallville” has averaged a 3.1 so far this season, 51 percent better than “Chris” and “Love, Inc.’s” 2.05 average.

[Pickle-El]

Doing good.....:up:

[Zing79]

Now if they could just keep climbing in the ratings maybe (hopes to all hope) they can get a movie out of Smallville that shows who we all (in this board at least) want as Superman.

[AgentPat]

Now if they could just keep climbing in the ratings maybe (hopes to all hope) they can get a movie out of Smallville that shows who we all (in this board at least) want as Superman.Yeah, all ten of us.

LOL

Sorry, just had to beat Pickle and All Star to the punchline. :p

I'm with ya, Zing! :up:








And yeah, I know there's a HELL of a lot more than ten of us. I was just being silly. ;)

[triplet]

LOL! :up:

I'm with you too, so does that make it 11? ;) :D

[AgentPat]

LOL! :up:

I'm with you too, so does that make it 11? ;) :DNah, I already included you.

LOL!! ;)

Y'all know I'm just kidding, right? :p

[triplet]

Nah, I already included you.

LOL!! ;)

Y'all know I'm just kidding, right? :p

I'm just playing along...

I know that's probably a unique thing to do 'round here, so you were understandably unprepared for it, but I gotcha on that point!

;) :D

[Pickle-El]

LOL! :up:

I'm with you too, so does that make it 11? ;) :D

It WAS 12 about 14 months ago. :o

[The Incredible Hulk]

Here's another great article, not really so much about the ratings as it is about episode quality..

http://www.al.com/tv/mobileregister/mbrantley.ssf?/base/entertainment/112919491314380.xml&coll=3


Smallville' soars again
Thursday, October 13, 2005

Network publicists are the most enthusiastic proponents of a network's programming.

They are paid to be. Me? I'm paid to tell you what I like -- and what I don't.

But I'm on the same page today with publicist Keith Marder of The WB. Last month he sent out the following praise in an e-mail to TV critics. The subject was "Smallville," his network's lead-off show on Thursday nights this fall.

"I have seen the first three episodes of the season," wrote Marder ahead of the "Smallville" fifth-season premiere, "and I promise they are as good, if not better, than any this show has ever done. If you could notarize an e-mail, the preceding statement would be notarized."

Now we've seen two out of those three. So far, Marder's endorsement is on the mark.

"Smallville" is creatively on fire again, like it was its first three years. The series seemed to stumble a bit in its fourth year, though I admit to turning away at some point last season.

But I have been reliving the show's beginnings lately, since finding the first-season DVD set on sale for $18.88 at a local retailer. That's significantly less than half the price these DVD sets usually go for.

In "Smallville," Tom Welling stars as a Superman in the making. As longtime viewers know -- and newcomers can find out thanks to the four seasons on DVD (I wish I could find the others at $18.88, but so far no dice; Season No. 4 hit retailer shelves on Sept. 13 at around $45 street price) -- Welling plays Clark Kent in the days before he takes to flight in those red-and-blue tights and cape.

The series is at its best when it focuses on the characters we care most about, especially Clark. What lost me last season was an emphasis that seemed to be developing on new characters, including new romantic interests for Clark and Lana Lang (Kristin Kreuk).

So far this season, the focus is back on the characters we know and like best. And young Clark is back on the road to becoming Superman, having taken a big step in that direction by discovering the famous Fortress of Solitude so familiar to fans of both the comic books and the feature films "Superman: The Movie" and "Superman II" (the best of the movie series with the late Christopher Reeve).

The fourth season wasn't all bad. It did, after all, introduce us to Erica Durance as the new Lois Lane. This season, we have the addition of James Marsters (you know him as Spike from "Buffy" and "Angel") as classic comic-book villain Brainiac, and Michael Rosenbaum continues to make us both like and revile him as Lex Luthor -- who begins as a friend but is destined to be Superman's arch enemy.

Giving a solid family foundation to this series are actors John Schneider and Annette O'Toole as Clark's adopted parents.

I'm back on this ride. (Does this mean I'm quitting "Alias," the competition at the same hour on ABC? I'll tell you next week.)

[Pickle-El]

Here's another great article, not really so much about the ratings as it is about episode quality..

http://www.al.com/tv/mobileregister/mbrantley.ssf?/base/entertainment/112919491314380.xml&coll=3

Wouldn't you expect a WB employee to say something like that after some of those stinkers last season? :confused:

Just goes to show that so far, this season, is much better viewing for the audience than the 'witch' storyline that consumed much of last year. People are responding much better to the 'Superman in training' schtick the WB threw out this year.....Hopefully the momentum continues.

[RakuMon]

Last night's perf according to MediaWeek. http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp
Who would've predicted that Smallville was going to be the real winner of the night (other than EW)?

Household Rating/Share
CBS: 14.7/22, NBC: 8.8/13, Fox: 7.0/10, ABC: 4.3/ 7, WB: 3.8/ 6, UPN: 3.0/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 10/14/04):
WB: +81, Fox: +21, ABC: - 2, CBS: - 4, UPN: -21, NBC: -25,

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 21.83 million, NBC: 10.49, Fox: 8.69, ABC: 5.63, WB: 5.00, UPN: 4.16

-Adults 18-49:
CBS: 7.6/20, NBC: 4.6/12, Fox: 2.7/ 7, ABC: 2.0/ 5, WB: 2.1/ 5, UPN: 1.8/ 5

----------
-Yesterday’s Winners:
Survivor: Guatemala (CBS), Everybody Hates Chris (UPN), Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Yesterday’s Losers:
Joey (NBC), Alias (ABC), Love, Inc. (UPN), The Night Stalker (ABC), Cuts (UPN), Primetime Live (ABC)

----------

-Ratings Breakdown:
CBS roared to the winning Thursday finish line, with its combination of Survivor: Guatemala (Overnights: 10.9/16; Viewers: 17.57 million; A18-49: 6.4/18), CSI (Overnights: 18.9/27; Viewers: 27.38 million; A18-49: 9.6/24) and Without A Trace (Overnights: 14.4/22; Viewers: 20.55 million; A18-49: 6.7/18) ranking first in every half-hour. Comparatively, the Eye net outdelivered distant No. 2 NBC by a considerable 67 percent in the overnights, 11.34 million viewers and 65 percent among adults 18-49. Times have sure changed, haven’t they?

As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings. Comparisons to the year-ago evening are based on the final nationals.

NBC continues to post double-digit losses on Thursday due to the fading Joey (Overnights: #2, 6.3/10; Viewers: #2, 7.29 million; A18-49: #2, 2.8/ 8), Will & Grace (Overnights: #2, 7.1/10; Viewers: #3, 8.13 million; A18-49: #2, 3.4/ 9), The Apprentice 4 (Overnights: #2, 8.6/12; Viewers: #2, 10.23 million; A18-49: #2, 4.5/11), and ER (Overnights: #2, 11.1/17; Viewers: #2, 13.54 million; A18-49: #2, 6.1/16). If NBC wants to get back in the Thursday game, it needs to find a replacement for Joey pronto. Better hire a mover, My Name is Earl!

Although the WB has fared considerably better by moving Smallville and Everwood to Thursday, anchoring the evening with Alias and positioning the new Night Stalker at 9 p.m. has not been beneficial for ABC. Alias kicked-off the evening with a 5.6/ 8 in the overnights (#4), 7.03 million viewers (#4) and a fifth-place 2.2/ 6 among adults 18-49 at 8 p.m. That led into a series-low 4.0/ 6 in the overnights (#5), 5.15 million viewers (#4) and a 2.0/ 5 among adults 18-49 (#4) for Night Stalker at 9 p.m. Even worse for the network was Primetime Live, with a fourth-place (and almost invisible) 3.5/ 5 in the overnights, 4.71 million viewers and a 1.6/ 4 among adults 18-49 at 10 p.m.

Over at the WB, the network finally has some traction on Thursday thanks to the ongoing success of Smallville, which opened with a solid 4.4/ 7 in the overnights (#5), 5.66 million viewers (#5) and a third-place 2.4/ 7 among adults 18-49 at 8 p.m. As a basis for comparison, year-ago occupants Blue Collar TV and Drew Carey’s Green Screen (remember that turkey?) averaged a 2.8/ 4 in the overnights, with 3.31 million viewers and a 1.3/ 3 among adults 18-49 on Oct. 14, 2004. At 9 p.m., Everwood followed with an also time period-improved (and fifth-place) 3.3/ 5 in the overnights, 4.35 million viewers and a 1.7/ 4 among adults 18-49. It looks like my early prediction that Everwood will move back to Monday is not coming true.

[NHawk19]

Well third in 18-49 is great. I'm surprised UPN beat it though

[avidreader]

I'd love to see them hit the 6 million mark, in viewers.

[RakuMon]

Variety's ratings report shows SV's dominance over ABC in key demos:
http://www.variety.com/article/VR1117930996?categoryid=14&cs=1

CBS cruised to another Thursday victory in key young-adult demos this week, with "Survivor," "CSI" and "Without a Trace""Without A Trace" each winning their hours, according to preliminary nationals from Nielsen.

At 8, "Survivor: Guatemala" (6.4 rating/18 share in adults 18-49, 17.6 million viewers overall) was up slightly vs. last week, easily winning the hour over NBC's second-place comedies "Joey""Joey" (2.8/8 in 18-49, 7.3 million viewers overall) and "Will & Grace""Will & Grace" (3.4/9 in 18-49, 8.1 million viewers overall).

ABC's "Alias""Alias" continues to do little in the hour (2.2/6 in 18-49, 7 million viewers overall), falling behind the WBthe WB's "Smallville""Smallville" (2.4/7 in 18-49, 5.7 million viewers overall) in key demos. UPNUPN's "Everybody Hates Chris" was back on the upswing (2.5/7 in 18-49, 6.1 million viewers overall), posting the best scores since its premiere and pulling within 1 share of "Joey" in 18-49.

At 9, "CSI" (9.6/24 in 18-49, 27.4 million viewers overall) remained Thursday's No. 1 show, more than doubling NBC's second-place "The Apprentice 4" (4.6/12 in 18-49, 10.2 million viewers overall), which tumbled 40% behind its score on the fourth Thursday of last season. ABC's "Nightstalker" ran fourth (2/5 in 18-49, 5.1 million viewers overall) but was up slightly over last year's "Life as We Know It."

"Without a Trace" (6.7/18 in 18-49, 20.6 million viewers overall) was up a little vs. last year, winning the hour in 18-49 for a second straight week over NBC's "ER""ER" (6.1/16 in 18-49, 13.5 million viewers overall), which fell 26% behind last year's delivery. ABC's "Primetime" (1.6/4 in 18-49, 4.7 million viewers overall) continues to have big problems, finishing fourth (behind the dramas as well as baseball on Fox).

Reliable preliminary nationals weren't available for Fox's coverage of the National League Championship Series game between the Houston Astros and St. Louis Cardinals, but the contest earned an 8 household rating/12 share in Nielsen's metered-market overnights, a 10% rise over last year's comparable game between the two teams.

Preliminary 18-49 averages for the night: CBS, 7.6/20; NBC, 4.6/12; Fox, 2.7/7; WB, 2.1/5; ABC, 2/5; UPN, 1.8/5.

In total viewers: CBS, 21.8 million; NBC, 10.5 million; Fox, 8.7 million; ABC, 5.6 million; WB, 5 million; UPN, 4.2 million.

[AgentPat]

THE WB THURSDAY IS ON A ROLL
Released by The WB
Burbank, CA October 14, 2005

“SMALLVILLE” AND “EVERWOOD” COMBO CHALK UP ANOTHER WEEK OF OUTSTANDING GROWTH

“EVERWOOD” ACHIEVES ITS BEST RATINGS OF THE SEASON IN MEN 18-34 AND MEN 12-34 AND EQUALS ITS SEASON HIGH IN ADULTS 18-34, PERSONS 12-34, ADULTS 18-49 AND MEN 18-49

“EVERWOOD” MORE THAN DOUBLES THE TIME PERIOD OUTPUT OF THE PARALLEL WEEK LAST SEASON IN EVERY MAJOR DEMO INCLUDING +143% IN ADULTS 18-34

“SMALLVILLE” WINS ITS TIME PERIOD AMONG MEN 18-34 AND MEN 12-34, WHILE FINISHING #2 IN PERSONS 12-34 AND #3 AMONG ADULTS 18-34 AND ADULTS 18-49

Another Thursday another night of outstanding growth for The WB. The sizzling combination of SMALLVILLE and EVERWOOD grew over the parallel Thursday last season in every major demo, including +120% in adults 18-34 (2.2/7) and persons 12-34 (2.2/7), +110% in adults 18-49 (2.1/5) and +110% in total viewers (5 million). The WB's Thursday audience has grown in each of the three weeks it has aired this season.

EVERWOOD continues to thrive in its new time period, garnering its highest ratings of the season among men 18-34 (1.6/5), men 12-34 (1.4/5) and total viewers (4.2 million) and equaling its best output of the season among adults 18-34 (1.7/5), persons 12-34 (1.6/5), adults 18-49 (1.7/4) and men 18-49 (1.4/4).

The show is also living up to its promise by building its time period over the parallel week the previous season. EVERWOOD more than doubled the time period audience of the prior season (+177% in total viewers) as well as achieving triple-digit gains in every major demo, including +143% in adults 18-34 and adults 18-49 and +129% in persons 12-34.

SMALLVILLE again proved to be a major player in its new Thursday time period, ranking #1 in men 18-34 (3.3/12) and men 12-34 (3.2/11) as well as #2 among persons 12-34 (2.7/9) and men 18-49 (2.8/8) and #3 in adults 18-34 (2.7/9) and adults 18-49 (2.5/7).

SMALLVILLE improved its time period over the parallel week last season including +108% in adults 18-34 (2.7/9) and +79% in total viewers (5.9 million).

In addition to scoring its highest total viewer number of the season, The WB Thursday equaled its highest ratings among persons 12-34 (2.2/7) men 12-34 (2.3/8) and equaled its best ratings in men 12-34 (2.3/8) and women 18-49 (2.1/5). The WB was #3 for Thursday in persons 12-34 (2.2/7), #2 from 8-10 p.m. in men 18-34 (2.4/8) and men 12-34 (2.3/8) and #3 in adults 18-34 (2.2/7).

http://www.thefutoncritic.com/cgi/pr.cgi?id=20051014wb01

[triplet]

+79% in total viewers from last year is an amazing improvement!

Wow...

[avidreader]

This is good. I was getting a little worried tho when I didnt fit into any of those demographics. :D


But I breathed a sigh of relief when I read "and women 18-49 (2.1/5). " :up:

[GarudA]

On Torrents smallville is downloaded more than any other show, just noticed this

[Billy Batson]

Hope by season end SV back @ 7.0M and Up :up:

[AgentPat]

Holy shi.....

Ratings for Aqua:

Elsewhere, the WB remains the fastest growing network on Thursday with its solid combination of Smallville (Overnights: #4, 4.5/ 7; Viewers: #4, 6.27 million; A18-49: #3, 2.9/ 8) and Everwood (Overnights: #4, 3.2/ 5; Viewers: #4, 4.04 million; A18-49: #4, 1.5/ 4). Consider the WB’s new Thursday one of the smartest programming moves this season.
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

:eek:

[The Incredible Hulk]

I knew the ratings would be huge this week especially after last week's great episode... :up: that comment media week made about Will & Grace alienating its viewers with a shirtless Alec Baldwin was hilarious... :D

[KikiDee]

Holy shi.....

Ratings for Aqua:


Elsewhere, the WB remains the fastest growing network on Thursday with its solid combination of Smallville (Overnights: #4, 4.5/ 7; Viewers: #4, 6.27 million; A18-49: #3, 2.9/ 8) and Everwood (Overnights: #4, 3.2/ 5; Viewers: #4, 4.04 million; A18-49: #4, 1.5/ 4). Consider the WB’s new Thursday one of the smartest programming moves this season.http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp


:eek:

Pat you've probably got the info or know where to get it, but what was total viewers in the first season. Is this more or comparable?

[RakuMon]

Also from MediaWeek:

Alias opened with a 5.5/ 8 in the overnights (#3), 6.81 million viewers (#3) and a 2.2/ 6 among adults 18-49 (#4) at 8 p.m.


That means Smallville is trailing Alias by only 340,000 viewers!!!! WOW!

People don't realize how big a deal this is for a netlet like WB out pace a MAJOR network. One of the BIG THREE!!

There's a possibility that Smallville could pass Alias next week!

[The Incredible Hulk]

thats pretty impressive considering ABC is in how many more million homes than the WB?

[avidreader]

I am officially a Smallville Geek, that brought tears to my eyes. I hope it keeps going. :up: I would think that the talented Mr. Marsters may have had a little bit to do with that.

What's happened to The O.C.?

[NHawk19]

WB has to be extremely happy with this. I have to wonder what effect this will have on future episodes and the overall longevitiy for SV. Lets face it the first 3 for this season were great and Aquaman while it wasnt on par with those was a solid ep. Here's to hoping WB can keep pace through sweeps.

[avidreader]

What I like about the way they're ending episodes this season, is that there is something in it that is making you want to come back for the next episode. I think that's where they fell down a bit last season.

[KikiDee]

WB has to be extremely happy with this. I have to wonder what effect this will have on future episodes and the overall longevitiy for SV. Lets face it the first 3 for this season were great and Aquaman while it wasnt on par with those was a solid ep. Here's to hoping WB can keep pace through sweeps.

From what I understand they have something really major happening during sweeps. This may be when Clark and Brainiac go head to head.

[Serene]

Holy shi.....

Ratings for Aqua:

Elsewhere, the WB remains the fastest growing network on Thursday with its solid combination of Smallville (Overnights: #4, 4.5/ 7; Viewers: #4, 6.27 million; A18-49: #3, 2.9/ 8) and Everwood (Overnights: #4, 3.2/ 5; Viewers: #4, 4.04 million; A18-49: #4, 1.5/ 4). Consider the WB’s new Thursday one of the smartest programming moves this season.
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

:eek:

That makes me all kinds of happy.. :D

[triplet]

Yup! :up: :D

[AgentPat]

Pat you've probably got the info or know where to get it, but what was total viewers in the first season. Is this more or comparable?Unfortunately, unless folks save the info right after the eps air, the data is lost (to the general public) because Nielsen doesn't allow it to be archived. I only started saving the ratings as of last year - and towards the end I kinda stopped 'cause it was getting pretty depressing.

Now, there ARE some numbers floating around the Net, mostly on message boards like K-Site and DTS, that folks can refer back to. Without actually doing the research, I can tell you what I remember off the top of my head. IIRC, SV's pilot was the most watched show (up to that point) EVER on The WB. I believe it got something like 8 or 9 million viewers. Can't remember exactly, but it was a big deal at the time. I *think* Rosetta was the most watched ep ever, but there's been confusion on that due to some graphs because the numbers that were used to make the charts included repeat airings. Anyhoo, SV got its best ratings in its second season. I believe they averaged in and around 6 to 7 million per episode.

It's hard to make these kind of comparisons though because while people are watching more hours of TV per day now (the highest it's ever been), there are more programming options, so overall prime time viewership shares among the six major networks are down. Other variables include day of week and time slot competition, and encore airings, which factor into final ratings as presented to sponsors.

When it comes to ratings, demographic shares are more important than overall viewership because sponsors tailor their ads to specific groups of viewers. That's really the whole PURPOSE for keeping track in the first place. That in mind, SV is smokin' HOT this year in its new time slot. Keep your fingers crossed that The WB doesn't get a hair across its butt and want to fix something that aint broke by moving SV *again* to shore up another night that's not doing too well. It seems to be their M.O. Smallville has become quite an ace in the hole for them.

[AgentPat]

This is almost starting to become commonplace. Here's the latest press release from The WB. Unbelievable! The fangirl in me is ecstatic!


Friday, October 21, 2005
THE WB THURSDAY AGAIN PROVES TO BE TELEVISION'S BEST SCHEDULING MOVE OF THE SEASON
Released by The WB
Burbank, CA
October 21, 2005

THE WB ACHIEVES ITS HIGHEST THURSDAY RATINGS IN THE HISTORY OF THE NETWORK AMONG MEN WHILE “SMALLVILLE” IS #1 IN MEN 18-34 FOR THE FOURTH CONSECUTIVE WEEK AND RANKS #2 AMONG ADULTS 18-34, PERSONS 12-34 AND MEN 18-49

“SMALLVILLE” SETS THURSDAY NIGHT AND TIME PERIOD RECORDS

BOTH SERIES [SMALLVILLE & EVERWOOD] DELIVER TREMENDOUS GAINS COMPARED TO THE PARALLEL WEEK LAST SEASON

The WB Thursday continues to establish itself as the best scheduling move made by any network this season. The aggressive move of the two signature series, SMALLVILLE and EVERWOOD, to build a beachhead on one of television's toughest nights again paid major dividends and achieved THE WB'S BEST-EVER RATINGS IN MEN 12-34 (2.4/8) AND EQUALED THE NETWORK HIGH IN MEN 18-49 (2.2/6).

SMALLVILLE has consistently been one of the winners on the night this season, achieving a #1 rank in men 18-34 (3.5/12) for the fourth time in as many weeks this season. The super series also placed #1 in men 12-34 (3.6/12) and #2 among adults 18-34 (3.1/10), persons 12-34 (3.1/10) and men 18-49 (3.3/10).

SMALLVILLE set new WB Thursday records in males 12-34 (3.6/12) and men 18-49 (3.3/10) and equaled the all-time high in men 18-34 (3.5/12). SMALLVILLE also set new Thursday time period records in persons 12-34 (3.1/10), adults 18-49 (2.9/8) and total viewers (6.4 million), while delivering the time period record in adults 18-34 (3.1/10). The show built sharply week-to-week across all demos, and continues to more than double the time period deliveries of a year ago in adults 18-34, adults 18-49 and persons 12-34.

The WB Thursday achieved triple-digit growth across nearly every key demo, including +156% in adults 18-34, +118% in persons 12-34 and +120% in adults 18-49. The network ranked #2 on the night in men 12-34 (2.4/8) and was #3 on the night in adults 18-34 (2.3/7), women 18-34 (2.3/6), men 18-34 (2.2/7), persons 12-34 (2.4/7), females 12-34 (2.4/7), adults 18-49 (2.2/6) and men 18-49 (2.2/6).

http://www.thefutoncritic.com/cgi/pr.cgi?id=20051021wb01

[Pickle-El]

Wow, looks like it's reaching 2nd year levels in viewership.

[AgentPat]

Wow, looks like it's reaching 2nd year levels in viewership.Indeed! :up: And it's doing it on the most competitive night of the week, something it didn't have in the 2nd season. The suits at The WB must be popping the champaign corks every Friday when the numbers come in. I know I would be! :D

[KikiDee]

I don't know if it made any difference, but the new Batman Begins DVD has a nice sizeable promo for Smallville. Obviously it was for the previous seasons DVD sets, but it was a very nice display of all the memorable Smallville stuff.

[avidreader]

This is great news for Smallville.:up: :)

Kiki my son has been watching that Batman DVD since I bought it on Tuesday, I've been constantly hearing Smallville promos, but I keep assuming that its an ad on TV, I didnt realise it was from the Batman DVD. That is cool.

[KikiDee]

I just thought it was such a great marketing tool because thank god the promos weren't long on this one so there really wasn't any need to ff. I think it was just Charlie and the Chocolate factory and Smallville.
People who probably would have never thought of tuning might due to that promotion.
This is great news for Smallville.:up: :)

Kiki my son has been watching that Batman DVD since I bought it on Tuesday, I've been constantly hearing Smallville promos, but I keep assuming that its an ad on TV, I didnt realise it was from the Batman DVD. That is cool.

[avidreader]

I just thought it was such a great marketing tool because thank god the promos weren't long on this one so there really wasn't any need to ff. I think it was just Charlie and the Chocolate factory and Smallville.
People who probably would have never thought of tuning might due to that promotion.

You know if you hit the menu button you can skip all those promos. :D

[KikiDee]

You know if you hit the menu button you can skip all those promos. :D

LOL....I know, but the Charlie and the Chocolate factory one came on before I realized it and of course with a 5 and an 8 yr old we had to watch it so I just let it run.:)

By the way, found this on that link you posted in the upcoming films thread. Interesting read.

ADVERTISERS CONFUSED OVER NEW RATINGS 'STREAMS'
Thursday, October 20 2005 Advertisers are expressing confusion over Nielsen Research's plans to add three more "streams" of ratings data to the current one. One would include the viewing of TV shows via digital video recorders like TiVo during the first 24 hours after the original broadcasts. Another would include DVR viewing during the week following the original broadcasts. A third stream is being described as a "hybrid," primarily for journalists who track the ratings. "It's going to become a problem when it comes down to negotiating [with the networks] -- which is the one to use," Steve Sternberg of Magna Global told the online trade journal MediaDailyNews.

So hurray for all you TiVo watchers out there!!!

[avidreader]

LOL....I know, but the Charlie and the Chocolate factory one came on before I realized it and of course with a 5 and an 8 yr old we had to watch it so I just let it run.:)

By the way, found this on that link you posted in the upcoming films thread. Interesting read.

ADVERTISERS CONFUSED OVER NEW RATINGS 'STREAMS'
Thursday, October 20 2005 Advertisers are expressing confusion over Nielsen Research's plans to add three more "streams" of ratings data to the current one. One would include the viewing of TV shows via digital video recorders like TiVo during the first 24 hours after the original broadcasts. Another would include DVR viewing during the week following the original broadcasts. A third stream is being described as a "hybrid," primarily for journalists who track the ratings. "It's going to become a problem when it comes down to negotiating [with the networks] -- which is the one to use," Steve Sternberg of Magna Global told the online trade journal MediaDailyNews.

So hurray for all you TiVo watchers out there!!!



Interesting.

[AgentPat]

Excerpt from a Chicago Tribune article:


The Wheat & The Chaff
By Maureen Ryan and Sid Smith
Tribune staff reporters
10/23/05

As the fall sweeps approach -- the biannual ratings race begins Nov. 3 -- we thought we'd take a look at what's working on TV this fall, what's not, and notable developments that fall somewhere in the smooshy middle between success and failure.

Winners
WB'S THURSDAY LINEUP

Thursday is one of the toughest nights on TV, given that every network has moved in for the kill against NBC's weak lineup. Few pundits, however, would have predicted that "Smallville" would turn out to be as powerful as it has been on this brutally competitive night, and "Everwood's" loyal fan base has followed the veteran show to its new night, where it's holding its own in the ratings and is on a creative high. (Speaking of the WB, the network's Tuesday odd-couple lineup of "Gilmore Girls" and "Supernatural" is also doing well. Who'da thunk it?)


WINNERS
Everybody Hates Chris
My Name Is Earl
Everwood
Smallville

DRAW
Desperate Housewives
West Wing
Commander in Chief

LOSERS
Alias
The Apprentice

http://metromix.chicagotribune.com/tv/mmx-0510230450oct23,0,6370178.story?coll=mmx-television_heds

[avidreader]

So what does good ratings give a show, other than another season and good advertisers?

[triplet]

So what does good ratings give a show, other than another season and good advertisers?

Well, mostly they can now charge more per spot.

[avidreader]

Well, mostly they can now charge more per spot.

I didnt know that. That's a bonus.

[triplet]

I didnt know that. That's a bonus.

I was reading an article that NBC had to rescope their ad rates because they are doing so much worse than they had predicted.

It's a big deal, so I'm glad that Smallville is again one of the main shows for the WB... it'll make it much more likely we'll get more seasons.

:up:

Which is a good thing.

[avidreader]

I was reading an article that NBC had to rescope their ad rates because they are doing so much worse than they had predicted.

It's a big deal, so I'm glad that Smallville is again one of the main shows for the WB... it'll make it much more likely we'll get more seasons.

:up:

Which is a good thing.

Absolutely!

I was reading about NBC's Thursday night woes in the paper the other day as well. I dont think Joey will be returning after Christmas.

As long as we keep getting Smallville, I'm happy.:)

[Brainiac 8]

Absolutely!

I was reading about NBC's Thursday night woes in the paper the other day as well. I dont think Joey will be returning after Christmas.

As long as we keep getting Smallville, I'm happy.:)

Plus maybe with the good ratings, we'll get our SFX budget back! That would be cool.

So WB is 4 of 4 with Smallville! Aqua had some of the highest ratings they have ever had, so that is mucho good.:up:

[avidreader]

Plus maybe with the good ratings, we'll get our SFX budget back! That would be cool.



You know that was the first thing that came to my mind as well.

[Brainiac 8]

You know that was the first thing that came to my mind as well.

One could only hope. Heres to hoping ratings stay up!:up:

[AgentPat]

http://www.patcostello.com/smileys/yawn.gif

Ho hum.

Another day, another article in the trades about how Smallville is...




KICKING MAJOR ASS!!!! LOL!!! :D :up:


Daily Variety
10/23/05

Frog sees big leap Thursday
WB's 'Smallville' living large
By RICK KISSELL

The arrival of Aquaman helped "Smallville" drench most of its competish Thursday night, as the Frog drama continued its hot start this fall.

It's not often that a show with four seasons under its belt can move to a new night and improve its ratings, but that's exactly what "Smallville" has done for the WB. No longer in the shadow of ABC's "Lost" on Wednesday, the young-Superman skein has blossomed on Thursday and helped the net's sked strategy pay off.

Last week, with an episode featuring the "Smallville" premiere of DC Comics character Aquaman (played by Alan Ritchson), the Frog skein averaged a season-high 2.9 rating/8 share in adults 18-49 and 6.4 million viewers overall.

"Smallville" also won its hour in males 12-34 for the fourth time in as many tries this season (3.6/12) and placed second to CBS' "Survivor" in adults 18-34 (3.1/10) and men 18-49 (3.3/10).

Lead-out drama "Everwood" (1.5/4, 4.07m) isn't faring as well on Thursday after shifting over from Monday but is nonetheless also contributing to hefty year-to-year increases on the night for the Frog.

Through the first month of the season, the WB's Thursday is the most improved night on any network this season -- up 122% in its target 18-34 demo and up about 90% in both adults 18-49 and total viewers.

http://www.variety.com/story.asp?l=story&a=VR1117931455&c=14

[The Incredible Hulk]

just imagine if they wer partnered with another half decent show on Thursdays...

[Brainiac 8]

just imagine if they wer partnered with another half decent show on Thursdays...

Smallville and Supernatural would be a good Thursday partnering.:up:

[AgentPat]

just imagine if they were partnered with another half decent show on Thursdays...Just imagine if there was a half decent film to segue into...



Oh wait. N'mind. http://www.patcostello.com/smileys/tapeshut.gif



Bad Pat. BAD!! :O

[Serene]

Smallville and Supernatural would be a good Thursday partnering.:up:

I would LOOOVE that. I hate that Supernatural is on against House now.

[AgentPat]

There's a lengthy article about the Thursday night ratings battle here:
http://www.tvweek.com/article.cms?articleId=28897

Apparently, other networks may be looking to cash in on the prize, which will ramp up competition even more for SV. I find this a bit worrisome, but right now, it's all peaches and cream. Here's an excerpt from the article that is specific to SV's success:


The WB clearly realized the financial importance of Thursdays when it moved "Smallville" and "Everwood" to that night. "The WB was very smart for putting 'Smallville' there," said Steve Sternberg, executive VP and director of audience analysis at Magna Global. "That's doing very well." So well, in fact, that "Smallville" is breaking its own ratings records in some demos and is helping The WB post time-period highs.

[NHawk19]

hmm wonder if this means that other nets will try to come up with an SV knock-off

[AgentPat]

hmm wonder if this means that other nets will try to come up with an SV knock-offI think they're just looking to do some creative time-slot swapping. That said, programming does run in trends. The reality show trend is slowly running out of steam (thank goodness!), and a new trend in scripted suspense shows is on the rise. On average though, superhero skeins don't usually have a long shelf life. The ones that do are those that take a cross-genre approach between drama (for relate-ability) and sci-fi (for action/adventure.) Probably the best example of this would be The Six Million Dollar Man, which I believe ran for four seasons, spurred a successful spin-off series (Bionic Woman), and was the only show to give 60 Minutes a run for its money during a time when there were only three major networks and a TINY handful of competing netlets whose share ratings were so insignificant, they weren't worth noting.

[RakuMon]

From MediaWeek:
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

The WB in November:
Programming Notes

With the start of the November 2005 sweep just 9 days away, what follows is a glimpse of what’s coming up on the WB:

Movies:
-Felicity: An American Girl Adventure – Tuesday, Nov. 29: 8 p.m. ET

Guest Stars:
-Tom Wopat reunites with John Schneider on Smallville - Thursday, Nov. 3: 8 p.m. ET
-Steve R. McQueen (Steve McQueen’s grandson) on Everwood - Thursday, Nov. 3: 9 p.m. ET
-Barry Bostwick on What I Like About You - Friday, Nov. 4: 8 p.m. ET
-Michael McDonald on 7th Heaven – Monday, Nov. 7: 8 p.m. ET
-Milo Ventimiglia reprises his role as Jess on Gilmore Girls – Tuesday, Nov. 8: 8 p.m. ET
-Dana Delany on Related – Monday, Nov. 14: 9 p.m. ET
-Loretta Devine on Supernatural – Tuesday, Nov. 15: 9 p.m. ET


Ratings Box:
What’s Hot/What’s Not

-Final Thursday Nationals:
Dominant CBS ripped past the competition on Thursday courtesy of its combination of Survivor: Guatemala, CSI and Without A Trace, which beat distant No. 2 NBC by 85 percent in households, 11.03 million viewers and 51 percent among adults 18-49. The WB, meanwhile, had plenty to crow about with the relocated Smallville and Everwood lifting the network to its highest ratings ever for the evening among men 12-34 (2.4/ 8), and tying its best ever among men 18-49 (2.2/ 6). The biggest loser: two repeat episodes of struggling Fox drama Reunion at a paltry 1.8/ 3 in households, 2.58 million viewers and a 1.0/ 3 among adults 18-49 from 8-10 p.m.

What follows are the final national ratings for Thursday, Oct. 20:

-Households:
CBS: 13.9/22, NBC: 7.5/12, ABC: 4.2/ 7, WB: 3.3/5, UPN: 2.2/ 5, Fox: 1.8/ 3

-Total Viewers:
CBS: 22.07 million, NBC: 11.04, ABC: 5.96, WB: 5.23, UPN: 3.44, Fox: 2.58

-Adults 18-49:
CBS: 7.4/19, NBC: 4.9/13, WB: 2.2/ 6, ABC: 2.1/ 5, UPN: 1.4/ 4, Fox: 1.0/ 3

Source: Nielsen Media Research data


I'm sure Pat can help some people make sense of these numbers.
All I know is that they're nuthin' but good news for the WB!!

[avidreader]

The figures I struggle to grasp, are

Total Viewership, which for the WB is 5.23
Against Smallville viewers 6.4

If someone could explain that one to me, I would appreciate it.

Is it as simple as adding the two time slots and dividing them by two. If thats what it is, then well I dunno. I guess it just is.

[The Incredible Hulk]

The 3.3 is households, the 5.23 is viewers...


this should help you:

The United States has roughly 99.4 million homes with televisions in them and about 230 million people living in those homes. The most common measurement that you'll see in the press and on the Internet uses homes rather than people. Each ratings point represents 1% of the television homes in America or 994,000 people.

Say, for instance, an episode of Smallville gets a 4.0 rating; that means 3,976,000 homes were tuned into that show. It also means that 4.0% of the homes in America with televisions were watching Smallville that week. If a show earned a 4.5, that would mean 4,473,000 homes or 4.5% of American homes were watching that particular episode.

If you hear "The Super Bowl earned a 65.5 rating," you can assume that the speaker is referring to the homes rating. Homes is essentially the default type of rating used by the press and Internet sites.

While homes deals with the 99.4 million TV homes in America, demographic ratings deal with the 230 million people in America. The entire population is broken into groups (usually by age and sex in reference to the Nielsens) and then referred to in a way similar to the way homes are. A 4.5 men 25-34 rating means that 4.5% of the nation's population of men aged 25-34 was tuned in.

Slightly more complicated is the calculation of the share. A television show's share is the percentage of televisions *on* that were tuned into a particular show. For instance, there are 99.4 million homes, but maybe only 60 million have their TVs turned on at 8pm on Thursday when Smallville airs. That means that while the show's rating could be a 4.0, its share would be 7. Although only 4.0% of the total television homes in America (3,976,000 homes) were watching Smallville, that represented 7% (6.6% to be exact) of the television homes that had their TVs turned on.

Share is calculated in the same way for demographic numbers -- if 5 million women 18-49 watched a show, the standard rating would be a percentage of *all* the women aged 18-49 that 5 million women represent. The share, on the other hand, would be the percentage 5 million women represent out of all women 18-49 who were watching TV at the time.

Share is only calculated for network shows that air nearly simultaneously across the nation. It's not calculated for syndicated shows. Syndicated shows don't air on a network like UPN, the WB, Fox, NBC, CBS, and ABC, they're sold directly to individual stations and air at different times across the nation.

[AgentPat]

^ http://www.patcostello.com/smileys/thumbsup.gif

Thanks, Hulk! :)

[avidreader]

Thanks for going to the trouble of posting that, I dont know if you changed it to reflect Smallville specifically. If you did thank you, as it certainly makes it easier to understand.

However, I dont think it covered the numbers I was referring to.

We usually see the writeups say that Smallville had 6.4 million viewers last night. Everwood had 4.8 million.


Then the usually say total viewership 5.3 million. I wondered if that was the average over the 8 to 10 timeslot on that particular night, or is it something else.

Sorry for picking the brains but my last job I was a data analyst for a Hospice, so I'm really into this stuff. :)

[The Incredible Hulk]

oh sorry, yes I believe thats the prime time (8-10 PM) averages of the networks

[avidreader]

oh sorry, yes I believe thats the prime time (8-10 PM) averages of the networks

Cool! Thanks for that, your a champ. :up:

[AgentPat]

...We usually see the writeups say that Smallville had 6.4 million viewers last night. Everwood had 4.8 million.

Then the usually say total viewership 5.3 million. I wondered if that was the average over the 8 to 10 timeslot on that particular night, or is it something else.Yeah, these numbers are for the entire night (averages), not just single shows...

-Households:
CBS: 13.9/22, NBC: 7.5/12, ABC: 4.2/ 7, WB: 3.3/5, UPN: 2.2/ 5, Fox: 1.8/ 3

-Total Viewers:
CBS: 22.07 million, NBC: 11.04, ABC: 5.96, WB: 5.23, UPN: 3.44, Fox: 2.58

-Adults 18-49:
CBS: 7.4/19, NBC: 4.9/13, WB: 2.2/ 6, ABC: 2.1/ 5, UPN: 1.4/ 4, Fox: 1.0/ 3

This is why you'll sometimes see stats that put Everybody Loves Chris over SV. ELC is a half hour, and it does quite well in the 8-8:30 slot. But it's followed by Love Inc., which does horrible (comparitively.) So from 8-8:30pm, ELC "wins." But when the numbers are averaged together for those two shows, Love takes down ELC's numbers and voila, SV "wins" the 8-9pm time slot. Statistics (ratings) can manipulated to look good depending on what you compare and when.

[avidreader]

Yeah, these numbers are for the entire night (averages), not just single shows...

-Households:
CBS: 13.9/22, NBC: 7.5/12, ABC: 4.2/ 7, WB: 3.3/5, UPN: 2.2/ 5, Fox: 1.8/ 3

-Total Viewers:
CBS: 22.07 million, NBC: 11.04, ABC: 5.96, WB: 5.23, UPN: 3.44, Fox: 2.58

-Adults 18-49:
CBS: 7.4/19, NBC: 4.9/13, WB: 2.2/ 6, ABC: 2.1/ 5, UPN: 1.4/ 4, Fox: 1.0/ 3

This is why you'll sometimes see stats that put Everybody Loves Chris over SV. ELC is a half hour, and it does quite well in the 8-8:30 slot. But it's followed by Love Inc., which does horrible (comparitively.) So from 8-8:30pm, ELC "wins." But when the numbers are averaged together for those two shows, Love takes down ELC's numbers and voila, SV "wins" the 8-9pm time slot. Statistics (ratings) can manipulated to look good depending on what you compare and when.

Thanks Pat. You're a trooper too. :)

I've noticed that on Craig's site. If he didnt say Smallville had a good night last night, you would think that it had had a lousy night as he always has it down at number 7 or 8. He takes into account the half hour shows on NBC and UPN.

You can all go back to work now, I'll sit here and study my numbers. ;)

[NHawk19]

This is why you'll sometimes see stats that put Everybody Loves Chris over SV. ELC is a half hour, and it does quite well in the 8-8:30 slot. But it's followed by Love Inc., which does horrible (comparitively.) So from 8-8:30pm, ELC "wins." But when the numbers are averaged together for those two shows, Love takes down ELC's numbers and voila, SV "wins" the 8-9pm time slot. Statistics (ratings) can manipulated to look good depending on what you compare and when.

Is that why we havent seen much in the way of sitcoms on the ratings lately? Because what they are "tied" to does poorly?

[AgentPat]

Is that why we haven't seen much in the way of sitcoms on the ratings lately? Because what they are "tied" to does poorly?Yes and no. Like I said, it depends on the time slots being quoted. Sit-coms have fallen out of favor recently too though. In point of fact, most of the really good sit-coms have ended their runs. Even Desp. Housewives has inexplicably taken a dip in the ratings.

People are fickle, even in the genres they usually watch. Sometimes, all it takes is one bad episode to turn somebody off - or just not keep them interested enough to come back the following week. I was SOOOO excited about The Night Stalker this year. I watched the first episode, found it bow-RANG, and haven't seen another ep since. And while Supernatural was better overall, I lost my attention span somewhere in the middle of the second episode and that was it. Cya. Not sure how "typical" I am in the greater scheme of television viewership, but if a show doesn't grab me with relatable, interesting characters and great stories, I'm the first rat off the sinking ship. Pathetic, huh? LOL

This is what episodic tv is up against. They HAVE to keep audiences interested EVERY week. And for shows like SV, that means they have to produce 22 hours of stellar programming every year or risk hemorrhaging viewers. Large scale motion pictures get two years and 10 times the budget to produce one tenth of the same amount of entertainment. I've done TV production work; it's not a walk in the park by any stretch of the imagination.

[NHawk19]

Makes sense. My name is Earl is about the only sitcom I watch. It's fresh doesnt take place on the same set constantly, and doesnt feel like a sitcom. I will say though I'm having a hard time wanting to stay with it because there is no other 1/2 hour show on after it.


I suppose that cable, DVRs, DVDs, Video Games, the Net, etc. is all starting to take their own toll on the industry, by offering more choices. I'm finding more and more that I would rather do this etc. than watch TV, so a show must be creative and grab hold of my interest as well. SV has accomplished that thus far, that's not to say I feel the show is 100% perfect but it's definetly up there compared to what's on TV now.

Also feel that the movies are experiencing the same problem on perhaps a grander scale, hence the down turn in attendence.

[Pickle-El]

Makes sense. My name is Earl is about the only sitcom I watch. It's fresh doesnt take place on the same set constantly, and doesnt feel like a sitcom. I will say though I'm having a hard time wanting to stay with it because there is no other 1/2 hour show on after it.


I suppose that cable, DVRs, DVDs, Video Games, the Net, etc. is all starting to take their own toll on the industry, by offering more choices. I'm finding more and more that I would rather do this etc. than watch TV, so a show must be creative and grab hold of my interest as well. SV has accomplished that thus far, that's not to say I feel the show is 100% perfect but it's definetly up there compared to what's on TV now.

Also feel that the movies are experiencing the same problem on perhaps a grander scale, hence the down turn in attendence.
:eek:

THIS has got to be the funniest 1/2 hour on TV right now! And it's on right after Earl!

http://us.ent4.yimg.com/tv.yahoo.com/images/he/photo/tv_pix/nbc/the_office/_group_photos/b_j__novak1.jpg

[triplet]

:eek:

THIS has got to be the funniest 1/2 hour on TV right now! And it's on right after Earl!

http://us.ent4.yimg.com/tv.yahoo.com/images/he/photo/tv_pix/nbc/the_office/_group_photos/b_j__novak1.jpg

You know, I've tried watching that show like four or five times and just can't get into it but it's now against Supernatural and House, so it's not an issue anymore.

It comes a distant third.

[Pickle-El]

Well, that particular humor is absolute gold to me....Carrell and his buddy with the glasses are just hilarious. I've seriouly re-watched all the episodes like 3x on Tivo. Last weeks Halloween episode had me cracking up...

[darkzombiemutt]

The office is a great show, I dig it. I've only seen Earl once and it was ok, I'll give it a few more chances only cuz Jason Lee is comic gold.


Does anyone know how much Smallville can spend on effects right now?

[Zing79]

Well, that particular humor is absolute gold to me....Carrell and his buddy with the glasses are just hilarious. I've seriouly re-watched all the episodes like 3x on Tivo. Last weeks Halloween episode had me cracking up...
You see...while I hate you for supporting that other Superman themed thingie, its moments like this that bring me back. :)

That Halloween ep was the shiznit. The "My Name is Earl/The Office" combo is the ONLY comedy TV I currently watch.

And you're right, the Assistant Regional Mana--Assistant TO the Regional Manager! charater is priceless. I still think the episode where he got jealous of the Temp was some of the funniest TV I've seen in a long time.

[Pickle-El]

You see...while I hate you for supporting that other Superman themed thingie, its moments like this that bring me back. :)

That Halloween ep was the shiznit. The "My Name is Earl/The Office" combo is the ONLY comedy TV I currently watch.

And you're right, the Assistant Regional Mana--Assistant TO the Regional Manager! charater is priceless. I still think the episode where he got jealous of the Temp was some of the funniest TV I've seen in a long time.

:up:

'What are you supposed to be, a Monk?'

(throws head back into chair in frustration)

'I'm a Sith Lord'

and

the goddamn Sith Lord impersonation in the office with Carrell and his 2 heads.......(hehe)..CLASSIC.

[Zing79]

:up:

'What are you supposed to be, a Monk?'

(throws head back into chair in frustration)

'I'm a Sith Lord'

and

the goddamn Sith Lord impersonation in the office with Carrell and his 2 heads.......(hehe)..CLASSIC.
You see this people? You too could join in on these classic inside joke moments, if you were cool enough to watch The Office.

[NHawk19]

:eek:

THIS has got to be the funniest 1/2 hour on TV right now! And it's on right after Earl!



I've tried watching it and I stand by my statement. I just cant get into it. I deal with office politics and regular politics all day, just dont need to see them on TV.

[avidreader]

If anyone thought about watching Twins, dont bother, that would have to be the worst 1/2 hour of TV sitcom on TV at the moment. Melanie Griffith should seriously think about a different career. I havent watched that other show so I cant comment.

Someone asked above about the SFX budget for Smallville. I'd be interested to know what that is as well, in fact I'd be interested to know what their total budget is for each show. Do they release that kind of information?

[triplet]

You see this people? You too could join in on these classic inside joke moments, if you were cool enough to watch The Office.

Maybe once House and Supernatural are into reruns I'll give it another try, but I deal with Office stuff all day so I'm sorta with NHawk19 on that one...

I've tried watching it and I stand by my statement. I just cant get into it. I deal with office politics and regular politics all day, just dont need to see them on TV.

Although, I found Office Space hilarious... but I have my own version of TPS reports so that part of that film was particularly funny.

[Serene]

You see this people? You too could join in on these classic inside joke moments, if you were cool enough to watch The Office.

I loved Office Space, and would probably really like this show too.. but I can't give up House or Supernatural for it. I already have to tape one and watch the other.

[AgentPat]

Smallville? Ratings? Oh yeah... :p

Okay, old news, but it's a new article, and I like basking in this glory:

(Excerpt, Zap2It.com)

...the battle for third place on Thursday night is getting more and more interesting, with The WB emerging as a surprise competitor for the No. 3 spot behind CBS and NBC. Last week "Smallville" (3.9/6) drew 6.4 million viewers, setting a record for the network in that time period and nearly beating ABC's "Alias" (4.7/8, 6.78 million viewers). It did, in fact, beat "Alias" (and everything else, save CBS' "Survivor") in the demographics it cares about most, people 12-34 and adults 18-34.

http://tv.zap2it.com/tveditorial/tve_main/1,1002,271%7C98241%7C1%7C,00.html

[avidreader]

Cool :up: Keep on posting, I say.

[triplet]

Here's another thing on the ratings, this is from a WB press release over on Futon Critic.

http://www.thefutoncritic.com/cgi/pr.cgi?id=20051025wb01



Excerpt:SMALLVILLE has consistently been one of the winners on the night this season, achieving a #1 rank in men 18-34 (3.5/12) for the fourth time in as many weeks this season. The super series also placed #1 in men 12-34 (3.6/12) and #2 among adults 18-34 (3.1/10), persons 12-34 (3.1/10) and men 18-49 (3.3/10).


SMALLVILLE set new WB Thursday records in males 12-34 (3.6/12) and men 18-49 (3.3/10) and equaled the all-time high in men 18-34 (3.5/12). SMALLVILLE also set new Thursday time period records in persons 12-34 (3.1/10), adults 18-49 (2.9/8) and total viewers (6.4 million), while delivering the time period record in adults 18-34 (3.1/10). The show built sharply week-to-week across all demos, and continues to more than double the time period deliveries of a year ago in adults 18-34, adults 18-49 and persons 12-34.

<snip>

The WB Thursday achieved triple-digit growth across nearly every key demo, including +156% in adults 18-34, +118% in persons 12-34 and +120% in adults 18-49. The network ranked #2 on the night in men 12-34 (2.4/8) and was #3 on the night in adults 18-34 (2.3/7), women 18-34 (2.3/6), men 18-34 (2.2/7), persons 12-34 (2.4/7), females 12-34 (2.4/7), adults 18-49 (2.2/6) and men 18-49 (2.2/6).

More good news! :up:

[AgentPat]

Last week's Nielsen wrap ups still trickling in...


USA Today:

• It's a bird ... WB's Smallville set a network record for its new Thursday time slot, averaging 6.4 million viewers, the series' best showing in nearly two years. Competitors in that 8 p.m. hour weren't so lucky: ABC's Alias and UPN's Everybody Hates Chris hit series lows, with 6.8 million and 5.5 million viewers respectively.

http://www.usatoday.com/life/television/news/2005-10-25-nielsen-analysis_x.htm


Daily Variety:

• The WB and UPNUPN fought to a draw in their target adults 18-34 demo (1.7/5), with the Frog led as usual by its drama lineups on Tuesday and Thursday. Latter night featured more great numbers from "Smallville" on its new night (Daily Variety, Oct. 24).

http://www.variety.com/article/VR1117931607


Reuters and Hollywood Reporter kept it short:

• WB had a particularly good showing Thursday from 8 p.m. anchor "Smallville" (6.4 million, 2.9/8).

http://today.reuters.com/news/newsArticle.aspx?type=televisionNews&storyID=2005-10-26T023957Z_01_KRA609576_RTRIDST_0_TELEVISION-RATINGS-WEEK-DC.XML

Last weeks' network averages (in millions of viewers):

CBS: 13.1
Fox: 10.6
ABC: 10.5
NBC: 9.3
WB: 3.7
UPN: 3.5

[NHawk19]

Last weeks' network averages (in millions of viewers):

CBS: 13.1
Fox: 10.6
ABC: 10.5
NBC: 9.3
WB: 3.7
UPN: 3.5

So an overall 5th place netowrk almost doubles its total viewership for one show, then wins in key demos to boot. Hello season 6 and increased budget.

[AgentPat]

So an overall 5th place network almost doubles its total viewership for one show, then wins in key demos to boot. Hello season 6 and increased budget.Interesting way of looking at it, but you're right. SV attracted 6.4M viewers last week, which is almost double the network's average. The show would *really* have to take a MAJOR dive this year in ratings for The WB NOT to want to renew 'em, and I don't see that happening. I think sweeps' weeks next month will seal the deal.

Oh, and everybody put their baseball allegiances aside tonight. Keep your collective fingers crossed that Chicago wins, 'cause that will mean more repeats on FOX tomorrow night, which will only add to SV's bottom line. :D

Go White Sox!

<- NY Yankee fan living in Boston. Go figure? LOL

[The Incredible Hulk]

I grew up in the suburbs of Detroit before moving to the East Coast. I dont think it's actually possible on a genetic level for me to root for a Chicago team. :( Perhaps I'll just root AGAINST Houston instead? :D

[NHawk19]

*ugh* Pirates Fan

[LarryLegend]

Let's hope the episodes are as good for sweeps as they have been thus far. Tommorow's vampire one concerns me.

[Serene]

We're Cubs fans in this household. Most Chicago area people are one or the other. But I root for any Chicago team before any other. So.. GO SOX!

[Max]

Let's hope the episodes are as good for sweeps as they have been thus far. Tommorow's vampire one concerns me.

Yeah, I know what you mean. I'm hoping most fans will simply accept the episode for what it is - a way to celebrate Halloween -- and NOT tune out for the subsequent sweeps episodes. Maybe I'm being overly critical of an episode that hasn't aired yet, but it just looks too . . . . too . . . .

I guess I'll have to wait and see.

Anyway, back on subject:

RATINGS LOOK FABULOUS! It's nice to see it getting a lot of attention from the media. :up:

[triplet]

EDITED: for being stupid.


:D

[Billy Batson]

6.4 million!
More :supes: episodes like Run & Aqua please.
The comicbook folks have spoken.:cool:

[The Incredible Hulk]

Nice :up: World Series is over! Congrats to the White Sox. Bad for baseball that it ended in 4, but good for Smallville ratings :up:

[AgentPat]

Nice :up: World Series is over! Congrats to the White Sox. Bad for baseball that it ended in 4, but good for Smallville ratings :up:LOL! Indeed. I honestly didn't care who won the series this year; none of "my" teams were in it LOL. But I'm glad it ended in four. FOX will be at the bottom of the Nielsen barrel tonight. Next week though, let the "real" games begin. I'm just hoping folks aren't dissuaded from watching *next* week's episode after seeing the one tonight. :rolleyes: :p ;)

[Lara]

LOL! Indeed. I honestly didn't care who won the series this year; none of "my" teams were in it LOL. But I'm glad it ended in four. FOX will be at the bottom of the Nielsen barrel tonight. Next week though, let the "real" games begin. I'm just hoping folks aren't dissuaded from watching *next* week's episode after seeing the one tonight. :rolleyes: :p ;)
I'm also worried about this. Didn't that happen last year? A bad ep and people seem to jump ship :(

[KikiDee]

I'm also worried about this. Didn't that happen last year? A bad ep and people seem to jump ship :(

I don't think we'll have that problem this year due to the way they've been promoting. Last year they did hardly any advertising. This year they have 2-3 different internet sites that post teaser clips. They've realized how big their online audience is and associating with Batman Begins wasn't a bad move either.

They have some great mythological based episodes coming up and as long as they keep some of that running through the storyline people will keep coming back. They can't give us everything we want all at once. Consider us Pavlov's dog.....we keep coming back because eventually we do get a real treat.

[NHawk19]

LOL! Indeed. I honestly didn't care who won the series this year; none of "my" teams were in it LOL. But I'm glad it ended in four. FOX will be at the bottom of the Nielsen barrel tonight. Next week though, let the "real" games begin. I'm just hoping folks aren't dissuaded from watching *next* week's episode after seeing the one tonight. :rolleyes: :p ;)

That's a real concern especially considering the fall off last season. I posted this somewhere before. But WB SV whoever when they make episodes like this one need to promote it as a part of the respective holiday and not make it like there will be heavy mythos.

[KikiDee]

That's a real concern especially considering the fall off last season. I posted this somewhere before. But WB SV whoever when they make episodes like this one need to promote it as a part of the respective holiday and not make it like there will be heavy mythos.

They do on some of the other WB networks....they're promoting it as "Halloween hits Smallville"

[NHawk19]

Havent seen that yet I wonder what finally clicked.

[AgentPat]

That's a real concern especially considering the fall off last season. I posted this somewhere before. But WB SV whoever when they make episodes like this one need to promote it as a part of the respective holiday and not make it like there will be heavy mythos.Promotion of an ep IS important, no doubt about it. But how the ep is promoted won't change what people think *after* seeing it.

The goal with series television is to grow your audience through time as much as possible. Statistically, there will be some viewers that tune in tonight that have NEVER seen an episode of SV. Depending on what they think after watching tonight, they'll either be persuaded to come back next week, or they won't. What's misleading about total viewer statistics (regardless of demographic breakdown) is that we're only given a total figure. Basically, the six million viewers who watched last week are not ALL going to be the same individuals who watch tonight. Sure, most of them will be, but there will be a certain amount of newbies. THOSE are the people you want to see come back. And you don't want to dissuade current viewers from tuning out for subsequent episodes because the "last" one they saw was "bad" in their opinion. You don't want attrition to even out viewership each week. You want to GROW.

Having said all that, Thirst *could* do quite well since there ARE a lot of Buffy fans out there and they might actually come back NEXT week. So it's up in the air until the fast affiliates tomorrow. :D

[RakuMon]

Don't you think the teaser for the following week will also determine how many people "come back?"

[AgentPat]

Don't you think the teaser for the following week will also determine how many people "come back?"Given the target audience of this show - 18-34 yo MEN - you BET it will! LOL :D

[avidreader]

I think regardless of how people view tonight's episode, next week we have a reunion of the Dukes of Hazzard. That in itself will be enough of a draw card.

They timed Top Wopat's appearance perfectly with the new Duke's movie having played over the summer to get people interested in that story again.

[RakuMon]

I think that Exposed will be another ratings winner. For the first time since Chris Reeve's guest spot, I think Smallville will generate a lot of mainstream attention. And it's about time too!!

[NHawk19]

Promotion of an ep IS important, no doubt about it. But how the ep is promoted won't change what people think *after* seeing it.

The goal with series television is to grow your audience through time as much as possible. Statistically, there will be some viewers that tune in tonight that have NEVER seen an episode of SV. Depending on what they think after watching tonight, they'll either be persuaded to come back next week, or they won't. What's misleading about total viewer statistics (regardless of demographic breakdown) is that we're only given a total figure. Basically, the six million viewers who watched last week are not ALL going to be the same individuals who watch tonight. Sure, most of them will be, but there will be a certain amount of newbies. THOSE are the people you want to see come back. And you don't want to dissuade current viewers from tuning out for subsequent episodes because the "last" one they saw was "bad" in their opinion. You don't want attrition to even out viewership each week. You want to GROW.

Having said all that, Thirst *could* do quite well since there ARE a lot of Buffy fans out there and they might actually come back NEXT week. So it's up in the air until the fast affiliates tomorrow. :D

Guess I sort of blended topics . . .I dont disagree all I was getting at was that it's easier to get them to buy something if the package is nice. And a bad first experience coupled with bad packaging in not a good thing.

Meaning 2 things. 1) that Aqua was a good ep but even a bad tease for Thirst coming out of that could cause a fall off. 2) that even if thirst is bad a good tease could potentially help the following week, but a bad tease for the following week would surely have an impact on the following week.

They cant control what happened with Aqua->Thirst but they can control Thirst->(I forget). Knowing that Thirst could be a weaker episode they need a great tease leaving it.

[KikiDee]

Guess I sort of blended topics . . .I dont disagree all I was getting at was that it's easier to get them to buy something if the package is nice. And a bad first experience coupled with bad packaging in not a good thing.

Meaning 2 things. 1) that Aqua was a good ep but even a bad tease for Thirst coming out of that could cause a fall off. 2) that even if thirst is bad a good tease could potentially help the following week, but a bad tease for the following week would surely have an impact on the following week.

They cant control what happened with Aqua->Thirst but they can control Thirst->(I forget). Knowing that Thirst could be a weaker episode they need a great tease leaving it.

I'm sure that had something to do with releasing two completely different perspectives on the episode. One dealing with Lex and Brainiac and the other with the vampire sisters. They don't even look to be from the same episode. I think they're saving Princess Leia for dessert because I haven't seen much mentioned about her. Well, until just now that I checked K-Site. They have some promo pics.

I think Pat's right about the Buffy fans. They may tune in tonight and who knows we may catch a few who want to come back for more of the story and not just vampires. May sound cheesy, but smart marketing I say. Now if only Steven S. DeKnight can pull it off. He was the one who wrote Spell so we shall see.http://www.superherohype.com/forums/images/icons/icon7.gif

[Billy Batson]

http://television.aol.com/editors_picks/thursday_tv

:eek: "Well, 'Smallville' got dealt a suicide slot this season running head-to-head with 'Survivor,' 'Alias,' 'Joey'/'Will & Grace,' 'The O.C.,' and breakout hit 'Everybody Hates Chris.' There's blood in the water in this power hour, but if nothing else, 'Smallville' will go down swinging (and who knows, how super strength might help). So what are Supes and company doing to gain viewership? They are appealing to both aging dorks and younger dorks. For the graying set, Carrie Fisher turns up to make Chloe's internship at The Daily Planet a living hell. Speaking of hell, for the fresher geeks, James Marsters is finally making good on his season premiere cameo by showing up as Professor Milton Fine -- which if you've been thumbing through your geektionary, is an alter-ego for legendary supervillain Brainiac. Also, this episode deals with a sorority full of vampires. So, in nerd review, this one episode gives you Superman, 'Star Wars,' 'Buffy the Vampire Slayer' AND overall Halloween fare. TV usually isn't this good to fanboys. Enjoy it while you can. -- Anonymous"

[The Incredible Hulk]

Here we go :up:

http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp


OCTOBER 28, 2005
The Programming Insider

Marc Berman

Primetime Thursday Ratings:
CBS Rules

Thursday 10/27/05
Metered Market Ratings

Note: The following overnight results exclude the Miami, Hartford, New Orleans, West Palm Beach and Ft. Myers markets.

Household Rating/Share
CBS: 13.7/21, NBC: 7.3/11, ABC: 4.5/ 7, WB: 3.8/ 6, Fox: 3.5/ 5, UPN: 2.9/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 10/28/04):
WB: +73, Fox: +25, ABC: no change, CBS: -13, UPN: -24, NBC: -27

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 20.79 million, NBC: 8.68, ABC: 5.69, WB: 4.84, Fox: 4.82, UPN: 3.35

-Adults 18-49:
CBS: 6.9/18, NBC: 3.9/10, ABC: 2.1/ 6, Fox and WB: 2.0/ 5 each, UPN: 1.4/ 4

----------

-Yesterday’s Winners:
Survivor: Guatemala (CBS), Smallville (WB), CSI R (CBS), Without a Trace (CBS)

-Honorable Mention:
Everybody Hates Chris (UPN)

-Yesterday’s Losers:
Alias (ABC), Love, Inc. (UPN), Night Stalker (ABC), Eve (UPN), Cuts (UPN), Primetime Live (ABC)

-Ratings Breakdown:
As always, CBS dominated on Thursday, ranking first in every half-hour and beating distant No. 2 NBC by a considerable 88 percent in the overnights, 12.11 million viewers and 77 percent among adults 18-49. Proof of the power of CSI was a repeat of the crime solving drama still finishing first overall for the evening with a 16.0/23 in the overnights, 23.79 million viewers and a 7.9/20 among adults 18-49 at 9 p.m. Comparably, that beat an original episode of NBC’s competing The Apprentice 4 (Overnights: #2, 8.8/13; Viewers: #2, 10.52 million; A18-49: #2, 4.9/12) by 82 percent in the overnights, 13.27 million viewers and 61 percent among adults 18-49.

Earlier in the evening, CBS’ Survivor: Guatemala opened with a typical 10.7/16 in the overnights, 17.26 million viewers and a 6.1/17 among adults 18-49 from 8-9 p.m. At 10 p.m., Without A Trace capped it off with a rock-solid 14.5/23 in the overnights, 21.27 million viewers and a 6.7/17 among adults 18-49.

Also on NBC were repeats of Joey (Overnights: #2t, 5.0/ 8; Viewers: #3, 6.08 million; A18-49: #2t, 2.4/ 7) and Will & Grace (Overnights: #2, 5.6/ 8; Viewers: #3, 6.27 million; A18-49: #2t, 2.7/ 7) from 8-9 p.m., and a repeat of ER at 10 p.m. (Overnights: #2, 7.8/12; Viewers: #2, 9.34 million; A18-49: #2, 4.2/11). As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings.

The WB remained the fastest growing network on Thursday, courtesy of the relocated Smallville (Overnights: #4, 4.7/ 7; Viewers: #4, 5.55 million; A18-49: #2t, 2.6/ 7) and Everwood (Overnights: #5, 3.1/ 5; Viewers: #5, 4.13 million; A18-49: #5, 1.4/ 4).

Over at ABC, the Thursday news was grimmer than usual with hiatus-bound Alias (Overnights: #3, 4.9/ 8; Viewers: #2, 6.36 million; A18-49: #4, 2.1/ 6) at a season low, struggling Night Stalker (Overnights: #3, 3.9/ 6; Viewers: #4, 5.09 million; A18-49: #4, 2.0/ 5) at a series low, and Primetime Live a mere (and last-place) 4.8/ 8 in the overnights, 5.62 million viewers and a 2.2/ 6 among adults 18-49 at 10 p.m.. Chances are the axe will be swinging on Night Stalker at any moment.

Baseball-less Fox plugged up Thursday with a repeat of theatrical Maid in America, which scored a 3.5/ 5 in the overnights (#4), 4.82 million viewers (#5), and a 2.0/ 5 (#4t) among adults 18-49 from 8-10 p.m.

On UPN, still potent Everybody Hates Chris dipped to a series-low 4.3/ 7 in the overnights (#4t), 5.23 million viewers (#4) and a 2.1/ 6 among adults 18-49 (#4), followed by the underperforming (and last-place) Love, Inc. (Overnights: 2.7/ 4; Viewers: 3.12 million; A18-49: 1.4/ 4), Eve (Overnights: 2.2/ 3; Viewers: 2.85 million; A18-49: 1.2/ 3) and Cuts (Overnights: 2.0/ 3; Viewers: 2.22 million; A18-49: 0.9/ 2) from 8:30-10 p.m. As good as Everybody Hates Chris still is, the rest of UPN Thursday is a disaster.

Source: Nielsen Media Research data

[avidreader]

No. 2 in adults 18-49. That's pretty cool. Viewership was down from last week, but still ranked in at number 4. :up:

[The Incredible Hulk]

yeah viewership was down across the board for everyone, probably due to the fact that one of the major media markets in the country, South Florida, isnt included in those, because a lot of people still dont have power down there..

[avidreader]

yeah viewership was down across the board for everyone, probably due to the fact that one of the major media markets in the country, South Florida, isnt included in those, because a lot of people still dont have power down there..

I see. I thought it looked like it was across the Board. However, they had the highest growth rate from last year. That's awesome!

[NHawk19]

Well it's cool that SV is doing well. Have to wait and see what the viewship will bring for the next ep.

[AgentPat]

Another week. Another press release.
(I omitted the paragraphs specific to Everwood. At this point, all I really care about is SV LOL)

Friday, October 28, 2005
THE WB THURSDAY KEEPS GETTING BETTER AS IT ACHIEVES ITS BEST RATINGS OF THE SEASON AMONG WOMEN 18-34, WOMEN 12-34 AND FEMALE TEENS
Released by The WB
Burbank, CA - October 28, 2005

“SMALLVILLE” CONTINUES ITS TIME PERIOD DOMINANCE AMONG YOUNG MEN, WINNING ITS TIME PERIOD WITH #1 RANKS IN MEN 18-34 AND MEN 12-34 AND #2 FINISHES IN ADULTS 18-34, PERSONS 12-34, ADULTS 18-49, WOMEN 18-34, WOMEN 12-34 AND MEN 18-49

“SMALLVILLE” ONCE AGAIN SCORES THE BEST RATINGS FOR THE TIME PERIOD IN WB HISTORY AMONG ADULTS 18-34 AND MEN 18-34 AND ACHIEVES SEASON BESTS IN ALL 18-34 DEMOS, WOMEN 12-34 AND FEMALE TEENS, WHILE SCORING TREMENDOUS GAINS FOR ITS TIME PERIOD COMPARED TO THE PARALLEL WEEK LAST YEAR INCLUDING +107% AMONG ADULTS 18-34

The WB's Thursday duo of SMALLVILLE and EVERWOOD continues to build on its ultra-successful season as television's best scheduling move. The night, which has been an undeniable winner this television season, achieved its season-high ratings among women 18-34 (2.3/6), women 12-34 (2.5/7) and female teens (3.1/10).

SMALLVILLE again certified its dominance among young men at 8 p.m. on Thursdays as it finished #1 its time period in men 18-34 (3.5/12) and men 12-34 (3.2/11) for the fifth time in as many weeks this season. SMALLVILLE also placed #2 in its time period among adults 18-34 (3.1/10), adults 18-49 (2.6/7), persons 12-34 (3.0/9), women 18-34 (2.7/8), women 12-34 (2.8/8) and men 18-49 (2.8/8). SMALLVILLE's ratings in adults 18-34 and men 18-34 were once again the highest in the time period in network history and its scores in persons 12-34 and adults 18-49 were the second strongest in network history.

Just like its lead-out SMALLVILLE scored at its highest levels this season with its best ratings of the season among adults 18-34 (3.1/10), women 18-34 (2.7/8), men 18-34 (3.5/12), women 12-34 (2.8/8) and female teens (3.2/10). SMALLVILLE's year-to-year gains for its time period continue to be humongous. It scored tremendous growth in all key demos compared to the same week last year including +107% in adults 18-34 (3.1/10), +192% in men 18-34 (3.5/12), +88% in persons 12-34 (3.0/9), +73% in adults 18-49 (2.6/7) and +77% in total viewers (5.8 million).

For the night, The WB Thursday was #2 among men 12-34 (2.1/7), #3 in adults 18-34 (2.2/7), persons 12-34 (2.3/7), men 18-34 (2.1/7), women 12-34 (2.5/7) and men 18-49 (1.8/5). The night achieved great gains over the same Thursday last season including +69% in adults 18-34, +92% in persons 12-34, +73% in adults 18-49, +108% in teens and +101% in total viewers (4.8 million).

http://www.thefutoncritic.com/cgi/pr.cgi?id=20051028wb01

[Serene]

“SMALLVILLE” CONTINUES ITS TIME PERIOD DOMINANCE AMONG YOUNG MEN, WINNING ITS TIME PERIOD WITH #1 RANKS IN MEN 18-34 AND MEN 12-34 AND #2 FINISHES IN ADULTS 18-34, PERSONS 12-34, ADULTS 18-49, WOMEN 18-34, WOMEN 12-34 AND MEN 18-49



That is just amazing. But here's what I want to know... Who are all the people watching Survivor then? Old folks and adolescents?

[The Incredible Hulk]

That is just amazing. But here's what I want to know... Who are all the people watching Survivor then? Old folks and adolescents?


yes. old people out in the midwest LOVE CBS. CSI is like the new Matlock to them :D

[KikiDee]

yeah viewership was down across the board for everyone, probably due to the fact that one of the major media markets in the country, South Florida, isnt included in those, because a lot of people still dont have power down there..

I think WB was preempted in some cities. I know one of the threads I was reading someone was complaining about no smallville Thursday. That may have contributed as well.

[AgentPat]

That is just amazing. But here's what I want to know... Who are all the people watching Survivor then? Old folks and adolescents?Remember statistics can be misleading depending upon how they're quoted and presented. Just because SV is #1 in men 18-34 and men 12-34, doesn't mean men *don't* watch Survivor. I didn't look at Survivor's ratings. SV could have just narrowly beaten Survivor in those demos. Also, notice how you never see #1 rankings among any female demographics for SV. Heh. They're half of the potential audience. Shows like Everybody Hates Chris (http://www.thefutoncritic.com/cgi/pr.cgi?id=20051028upn01) get to crow about that demographic. Here's an excerpt of their press release for last Thursday's episode:

The critically acclaimed hit EVERYBODY HATES CHRIS continues to score for UPN on Thursday, placing ahead of NBC's "Joey", ABC's "Alias" and Fox in adults 18-34, while topping ABC’s “Alias” and Fox in adults 18-49 from 8:00-8:30PM, based on preliminary Nielsen ratings for Oct. 27.

CHRIS placed second in its time period among women 18-34, behind only CBS's "Survivor," and CHRIS beat ABC's "Alias," WB's "Smallville" and Fox to rank third among women 18-49.
In that first paragraph, they only say which networks EHC beat that night specific to the adults 18-34 demo. CBS (Survivor) and WB (SV) are conspicuously missing. ;)

In the second paragraph, we discover EHC largest audience is likely female, but that episode wasn't #1 in any category.


Survivor is going to win most demographics through the power of sheer numbers. So when SV wins a #1 spot anywhere, The WB has a LOT to sing about. That and the percentage gains from last year is astonishing. Some of those demos are posting triple digit gains. +107% in adults 18-34 and +101% in total viewers overall is amazing. The WB has probably been clinking champaign glasses for the Thursday night 8pm slot for the last five weeks.

The 9pm slot, not so much. Here's an excerpt from MediaLife Magazine:


'Everwood' sapping the WB's Thursday
Losing half of surging 'Smallville's' 18-34s
By Diego Vasquez
Oct 28, 2005

“Smallville” has worked extremely well for the WB on Thursday nights, but lead-out “Everwood” has not.

Last night “Everwood” averaged a 1.5 Nielsen overnight rating among viewers 18-34, down 52 percent from its lead-in, “Smallville,” with a 3.1. The show has consistently been losing about half of its lead-in.

Though it’s not its target audience, among 18-49s last night, “Everwood” matched a season low with a 1.4 rating.

One big problem is that “Smallville” and “Everwood” do not share the same audience. “Smallville” skews male while “Everwood” skews heavily female. Last night “Smallville” averaged a 3.4 in 18-34 men and “Everwood” averaged a 1.0, half its women 18-34 average.

With huge dropoffs coming in each of the five weeks the shows have aired, the WB has to be rethinking the 9 p.m. slot. How long will it allow the show, which did decently last year in the Monday 9 p.m. slot, to compete head-to-head against the likes of CBS’s “CSI” and NBC’s “The Apprentice?”

A safer bet may be to move “Everwood” back to Mondays, where “Related” recently began airing, and move that low-rated show to Sundays with female-friendly “Charmed.”

http://medialifemagazine.com/artman/publish/article_974.asp

[The Incredible Hulk]

I dont think WB has another show that skews that heavily male to put with Smallville even if they wanted to. Though if they moved Supernatural there, I might actually watch it, considering i always forget on Tuesdays even though I liked the pilot.

[KikiDee]

I dont think WB has another show that skews that heavily male to put with Smallville even if they wanted to. Though if they moved Supernatural there, I might actually watch it, considering i always forget on Tuesdays even though I liked the pilot.

I usually do stuff around the house at 8 now (which isn't a bad thing, you know actually moving around). I used to be an apprentice junkie, but I'm just so over it now. Donald Trump makes me ill......

Anyway, I agree with you Hulk if they would put Supernatural in that spot I might actually get the chance to watch the whole show.

[avidreader]

This is all just so great. One of those growth statistics was like 192%? Thats amazing.


I agree Supernatural needs to go Thursday at 9.00, and Everwood could go to Tuesday after Gilmore Girls, just so they dont mess around with their timeslots too much.

[triplet]

I dont think WB has another show that skews that heavily male to put with Smallville even if they wanted to. Though if they moved Supernatural there, I might actually watch it, considering i always forget on Tuesdays even though I liked the pilot.

Supernatural is awesome, I love it.

It repeats on Sundays, so you can always catch it then.

[Serene]

I'd be thrilled to pieces if they move Supernatural to be the follow up show to SV. I think it's supposed to be doing pretty well in the Tues slot it's in though.

[triplet]

I'd be thrilled to pieces if they move Supernatural to be the follow up show to SV. I think it's supposed to be doing pretty well in the Tues slot it's in though.

Yeah, it is.... but if Supernatural were to go up against CSI, The Apprentice and The Nightstalker POS, I think it would do pretty good.

That Nightstalker show is so bad it's nearly unwatchable.... there's a reason why Stuart Townsend got fired by Peter Jackson from the LOTR movies: the man cannot act.

I saw the pilot and that was enough for me. It's awful.

[Lara]

I really like Supernatural but I also watch Gilmore Girls before it. I would hate to see it moved if it would harm the show. I'm curious as to the demo's for it. it may be getting a large part of the GG audience.

[AgentPat]

Competition on Thursday nights is gonna get ridiculous!
From Reuters/Hollywood Reporter:

Fox, NBC mull midseason moves
31 October, 2005
By Andrew Wallenstein

LOS ANGELES (Hollywood Reporter) - With the summer hit "Dancing With the Stars" now set to cut in on Thursday nights starting in January, some of ABC's competitors are considering some fancy footwork of their own.

Fox is weighing a shift of television's top-rated series, "American Idol," to Thursday to grab a greater share of the massive amounts of movie marketing dollars studios lavish on the night. NBC may follow suit with a bold move of "My Name Is Earl," which has emerged as primetime's top-rated comedy in the coveted adults 18-49 demographic.

To be sure, no one can know whether the industry chatter about these potential scheduling shifts are trial balloons or strong considerations; programming brass often engage in the kind of posturing and politicking commonly seen among contestants on another Thursday asset, CBS' "Survivor."

But in stark contrast to the stability the broadcasters are preaching as they head into the November sweep period Thursday, no one is ruling out the possibility of a major scheduling shakeup on TV's most lucrative night as the new year approaches.

"We think about it, we've talked about it, it's a possibility," Preston Beckman, executive vp strategic program planning at Fox, said of a Thursday "Idol" move. "But right now we have the right plan going forward for our schedule."

Fox made a big move on the night last season in relocating its teen fave "The O.C." to 8 p.m. Thursday, where it has given the network a pulse on a night where it had long been D.O.A.

NBC brass also are treading cautiously with "Earl," given the risks of messing with the good fortune the Jason Lee comedy show has found on Tuesday.

"It's something we'll look at really carefully," Mitch Metcalf, executive vp program planning and scheduling at NBC, said of the prospect of moving "Earl." "The last thing we want to do is damage an asset."

The jockeying for position is a continuation of a trend first triggered at May's "upfront" advertising market, when several networks made bold scheduling changes while the network that once owned the night, NBC, has stuck with a shaky lineup that has only grown weaker this season.

"I think the thing with Thursday night is, it's not the daunting night it used to be," Beckman said. "Everyone feels they can go in and make some noise."

Beckman would not speculate on specific "Idol" scheduling strategies, but the most commonly heard scenario among the rumblings in broadcaster boardrooms this week was Fox pushing the results show from Wednesday to 9 p.m. Thursday, replacing new drama "Reunion." That also would keep "Idol" away from ABC's sophomore drama "Lost," which has only picked up steam in its new Wednesday 9 p.m. time slot.

Many doubt that Fox would dare alter a franchise it has so carefully and conservatively cultivated over the years; some suggest the network is simply feeding the rumor bill to keep competitors off balance. Peter Liguori, president of entertainment at Fox, may be loath to put himself in the position of being the man who hurt "Idol" so early in his new job; the Wednesday hour is estimated to command more than $700,000 from advertisers for a 30-second spot, making it the most expensive primetime slot.

But Liguori also may be feeling emboldened now that Fox is seeing strength elsewhere on the schedule, including the successful launch of Monday drama "Prison Break" and the continuing strength of 9 p.m. Tuesday drama "House."

As for NBC, "Earl" may not command "Idol" ad prices yet, but moving it could represent an even bigger risk. The Tuesday 9 p.m. comedy is a huge point of pride for a struggling network that may not want to jeopardize a good thing.

That said, the 9 p.m. Tuesday hour is not a total success story for NBC. The 9:30 p.m. comedy "The Office" is retaining just 56% of its 18-49 lead-in, according to Nielsen Media Research figures. Although the retention has trended up in recent weeks, it's still the weakest retention rate among all comedy pairings on the Big Four. But would "Earl's" scruffy charms work better opposite the slicker urban stylings of NBC's flagging Thursday comedies "Joey" or "Will & Grace?"

One commonly cited scenario is that NBC will double-pump "Earl" in some form, either moving its slot to 8 p.m. Thursday and repeating it Tuesday or stacking a repeat at 9:30 Tuesday to correct the lag in its "Office" lead-out.

Another question for NBC is timing. Thursday's serious declines would necessitate putting "Earl" in as soon as possible, but "Earl" may have to wait until March, when NBC is expected to institute changes all over the schedule backed by promotional power of its Winter Olympics coverage in the second half of February.

ABC isn't waiting until then, replacing 8 p.m. Thursday entry "Alias" (due to star Jennifer Garner 's maternity leave) with "Dancing," the biggest summer hit since "Survivor" dawned in 2000. Although "Alias" and new drama "Night Stalker" improved ABC's 18-49 ratings by 11% over the previous year, there's room for improvement, said to Jeff Bader, executive vp ABC Entertainment.

"We need to do better on Thursday," he acknowledged.

The return of "Dancing" also raises other questions, including where on the schedule its results show will end up, whether "Alias" will eventually return to the same time slot and whether "Stalker" will last much longer on Thursdays too. In a brutal time slot, "Stalker" has averaged a paltry 2.1 rating/5 share in adults 18-49. "To go up against 'CSI,' we knew was a tough task to begin with," Bader said.

ABC's "Dancing" likely will take a sizable chunk of the audience left behind by "Survivor," which probably will be between seasons for most if not all of "Dancing's" eight-week run. ABC's decision to shift "Dancing" may also reflect a creeping vulnerability at CBS, even though the network has largely replaced NBC as the dominant force on Thursday. Nevertheless, all three CBS series are drooping versus year-ago numbers, particularly "Survivor," which is down 15% in 18-49. All in all, CBS is down 8% in 18-49 on the night.

Kelly Kahl, executive vp program planning and scheduling, isn't worried. "'Survivor' is down a little bit, but think of how resilient the show is," he said.

Fox and NBC aren't the only ones who may need to make midseason moves on Thursday. Although UPN has rejuvenated its lineup with "Everybody Hates Chris," the network may have to tinker with the rest of the night's lineup. "Chris," which averages a 2.4/7 in 18-49, is not boosting the likes of 8:30 p.m. entry "Eve" (1.5/4).

What might embolden a little Thursday experimentation is WB, which raised eyebrows by shifting two of its more established players, "Smallville" and "Everwood," strengthening its hand on the night, particularly with the young-male audience; "Smallville" takes in more men 18-34 than "Survivor."

"We feel not only we've established a toehold, but we planted a flag on what's arguably the most important TV night of the week," said Rusty Mintz, senior vp programming and scheduling at WB.

And then there is the school of thought that holds that "Dancing" and any other potential Thursday latecomers may only end up raising overall HUT (homes using television) levels on the night, giving everyone something to gain. When "Survivor" first moved to 8 p.m. Thursday in 2000, it carved out an audience without hobbling NBC's "Friends." Similarly, NBC's "The Apprentice" last year found its own sizable viewership in the shadow of CBS's "CSI: Crime Scene Investigation" in the 9 p.m. hour.

"Look historically at Thursday when shows have gone in there; it hasn't been a zero-sum game; they've added to the pie," Mintz said.

http://www.heraldnewsdaily.com/stories/news-0092960.html

[NHawk19]

SV must've really raised some eyebrows.

Couple things though

1) I dont see dancing with the stars taking the 18-34 male demo. Do any guys watch that show?

2) I imagine Alias did have some kind of similar following. Hopefully its being dumped will free up more people for SV.

3) I really dont want them to move Earl I like it but I think SV would win out if I had to make the choice. I'm to far invested in it.

4) I see Idol as the only really potential dent in SV's armor. However, with the decline in populartiy of reality TV I would hope Idol wouldn't get the viewership they intended.

[rumpuso]

OMG! I don't want American Idol moved. I thought we got away from that monster. Shoot! Go away American Idol!

[AgentPat]

OMG! I don't want American Idol moved. I thought we got away from that monster. Shoot! Go away American Idol!Nothing is set in stone yet, but if they do move it, it probably will go in the 9pm slot on Thursdays, not 8pm, so SV will be fine. Whatever follows SV is gonna take a beating though. The 9pm slot is arguably more competitive than the 8pm slot. It's gonna be a very interesting sweeps' month at the various networks, I can tell ya that.

[rumpuso]

I thought American Idol was on at 8:00 pm previously? Well thank goodness I am wrong. I'm liking the fact that the Thursday move and the better storylines are giving Smallville quite a boost in the ratings this season.

[avidreader]

My thinking is that if any of those program moves are made, they wont worry Smallville overly much. Those programs dont seem to cover Smallville's major demographics. Smallville's in its 5th season now and alot of people are really invested in it.

I know they lost alot of their numbers to Lost last year, but that's not to say they lost their audience interest in the show. An audience that is well aware and capable of downloading episodes, or tivo-ing.

[Serene]

I know a lot of the shows mentioned don't seem to cover the same demo's as SV, but they could certainly cause a drop-off in homes with one television. For instance, I would watch SV no matter what day or time they switched it to. The rest of my family just has to go find another TV if they want to watch something else (which is preferable, since I don't like to be disturbed ;)). But if we only had one TV, someone would be S.O.L. (but not me) :)

[LarryLegend]

Dancing With The Stars moving would help Smallville as I suspect there's a nice chunk of Alias viewers that would switch to Smallville.

[avidreader]

Might as well keep shouting while the going is good. I have edited some of the details not relating to Smallville.

Tuesday, November 1, 2005
HIGHEST-RATED FRIDAY & SUNDAY OF THE BROADCAST SEASON JOIN THE WB TUESDAY & THURSDAY AMONG THE NETWORK'S SUCCESS STORIES FOR THE WEEK
Released by The WB





HIGHEST-RATED FRIDAY & SUNDAY OF THE BROADCAST SEASON JOIN THE WB TUESDAY & THURSDAY AMONG THE NETWORK'S SUCCESS STORIES FOR THE WEEK

Burbank, CA November 1, 2005

“GILMORE GIRLS” AND “SMALLVILLE” AGAIN RANK AMONG TELEVION'S BEST IN KEY DEMOS

THE WB THURSDAY CONTINUES TO SIZZLE WITH MORE NETWORK RECORDS AND THE GREATEST GAINS ON TELEVISION

The WB Network, with continued top-notch performances from its Tuesday and Thursday line-ups with additional Friday and Sunday highlights, which included their highest outputs of the broadcast season, was the only broadcast network to maintain its entire adult 18-49 audience from the parallel week the previous season (1.6/4).

Last week, The WB's re-vamped Thursday line-up consisting of signature series SMALLVILLE and EVERWOOD continues to pay dividends, confirming its status as the best scheduling move on television this season. SMALLVILLE again reached network record levels and the tandem has achieved the greatest growth in key demos on any night on any network this season.

GILMORE GIRLS was the 10th-ranked show on television for the week among women 12-34 (4.0/12) and #20 among women 18-34 (3.9/11). SMALLVILLE ranked #14 for the week in both men 18-34 (3.5/12) and men 12-34 (3.2/11). GILMORE GIRLS was also #1 for the entire week in female teens (4.5/14). The WB had five shows ranked in the top eight among female teens including CHARMED, SUPERNATURAL, ONE TREE HILL and SMALLVILLE, leading The WB to the #1 ranking in the trend-setting demo.

Highlights for the week for The WB were:

· SMALLVILLE matched the best ratings in its time period in WB history among adults 18-34 (3.1/10) and men 18-34 (3.5/12) and garnered season highs in women 12-34 (2.8/8), women 18-34 (2.7/8), and female teens (3.2/10).

· GILMORE GIRLS finished #1 in its time period among women 12-34 (4.0/12), teens (2.8/9), and female teens (4.5/14), ranked #3 in persons 12-34 (2.7/8) and placed #3 with women 18-34 (3.9/11).

· SUPERNATURAL matched its best performance yet in men 12-34 (2.1/6) and men 18-34 (2.2/6), scored its second highest output in men 18-49 (2.0/5) and matched its second highest delivery in persons 12-34 (2.5/7).

· EVERWOOD secured its best numbers this season in women 12-34 (2.2/6) and female teens (2.9/9) and matched its best outputs season-to-date in women 18-34 (2.0/5) and teens 12-17 (2.0/6).

The WB Thursday Keeps Getting Better As It Achieves Its Best Ratings Of The Season Among Women 18-34, Women 12-34 And Female Teens

The WB's Thursday duo of SMALLVILLE and EVERWOOD continues to build on its ultra-successful season as television's best scheduling move. The night, which has been an undeniable winner this television season, achieved its season-high ratings among women 18-34 (2.3/6), women 12-34 (2.5/7) and female teens (3.1/10).

EVERWOOD achieved its season-high level in ratings among persons 12-34 (1.6/5), women 18-34 (2.0/5), women 12-34 (2.2/6), teens (2.0/6) and female teens (2.9/9). EVERWOOD improved its time period over the same week last season in every key demo, including +40% in adults 18-34 (1.4/4), +78% in persons 12-34 (1.6/5), +86% in adults 18-49 (1.3/3), +233% in teens (2.0/6) and +154% in total viewers (3.9 million).

SMALLVILLE again certified its dominance among young men at 8 p.m. on Thursdays as it finished #1 its time period in men 18-34 (3.5/12) and men 12-34 (3.2/11) for the fifth time in as many weeks this season. SMALLVILLE also placed #2 in its time period among adults 18-34 (3.1/10), adults 18-49 (2.6/7), persons 12-34 (3.0/9), women 18-34 (2.7/8), women 12-34 (2.8/8) and men 18-49 (2.8/8). SMALLVILLE's ratings in adults 18-34 and men 18-34 were once again the highest in the time period in network history and its scores in persons 12-34 and adults 18-49 were the second strongest in network history.

Just like its lead-out SMALLVILLE scored at its highest levels this season with its best ratings of the season among adults 18-34 (3.1/10), women 18-34 (2.7/8), men 18-34 (3.5/12), women 12-34 (2.8/8) and female teens (3.2/10). SMALLVILLE's year-to-year gains for its time period continue to be humongous. It scored tremendous growth in all key demos compared to the same week last year including +107% in adults 18-34 (3.1/10), +192% in men 18-34 (3.5/12), +88% in persons 12-34 (3.0/9), +73% in adults 18-49 (2.6/7) and +77% in total viewers (5.8 million).

For the night, The WB Thursday was #2 among men 12-34 (2.1/7), #3 in adults 18-34 (2.2/7), persons 12-34 (2.3/7), men 18-34 (2.1/7), women 12-34 (2.5/7) and men 18-49 (1.8/5). The night achieved great gains over the same Thursday last season including +69% in adults 18-34, +92% in persons 12-34, +73% in adults 18-49, +108% in teens and +101% in total viewers (4.8 million).

Another Stellar Tuesday For “Gilmore Girls” And “Supernatural” As The Two Team To Tie Top Tuesday

.in adults 18-49, +113% in women 18-49 and +69% in total viewers.

The above press release was issued by the aforementioned network and/or company. Any errors, typos, etc. are attributed to the original author. The release is reproduced solely for the dissemination of the enclosed information.



I still think a switch of Supernatural to Thursdays would be a good move.

[AgentPat]

Good article. Sums everything up:

Akron Ohio Beacon Journal
11/3/05

Thursday war night on TV
Battle for viewers continues to rage on 'the most important night in terms of advertising dollars'
By R.D. Heldenfels

Tonight, viewers will decide if they love to hate Chris, if they want to gather in large numbers for Smallville, if The Apprentice has them fired up, if "must-see-TV'' is now "must-see-CSI.''

As they do so, they'll be making choices on one of the most hard-fought nights of the season.

Yes, these days, almost every night is a brawl between at least two networks.

Saturday, when people go out or rent videos, is a broadcast dead zone, and expectations remain low on Friday for the same reason. But Sunday through Thursday, the gloves are off.

And Thursday has seen a lot of bloody knuckles this year.

UPN put its most talked-about new show, Everybody Hates Chris, on Thursday and got new viewers to go with its critical raves.

The WB moved two established shows, Smallville and Everwood, to that night, and Smallville has done extremely well. Fox has The O.C., and ABC moved Alias there. And all those networks went against CBS and NBC lineups that have usually done well on the night.

Nor will the fight end this fall. ABC has already announced plans to put the second season of Dancing With the Stars on Thursdays in January, while Alias takes a break. (ABC credits the break to Alias star Jennifer Garner's maternity leave, but the show hasn't dazzled in the ratings.)

The Hollywood Reporter recently reported that Fox is considering moving its American Idol results show from Wednesday to Thursday when that series returns in January, and that NBC may move freshman hit My Name Is Earl from Tuesday to Thursday.

Why all this action? Well, Thursday has become a night when networks can get big audiences. Three networks have their most-watched shows on that night: CBS (CSI: Crime Scene Investigation), UPN (Everybody Hates Chris) and The WB (Smallville). NBC's second most-popular show, ER, is also on Thursday. Three of the 10 most-watched prime-time shows are on Thursday -- more than come from any other night.

And there is money to be made.

"It is the day before movies open, before people make their spending decisions on where they're going to shop this weekend,'' said Garth Ancier, chairman of The WB. "Thursday has long been the most important night in terms of advertising dollars.''

ABC Entertainment President Stephen McPherson has disputed Ancier's claim to some degree, saying his network is seeing significant movie advertising on Wednesday and Sunday (both big-drawing nights for ABC). Even so, he said, "it's a really important night for us.''

Still, for almost two decades, Thursday seemed to be the personal property of NBC.

Other networks tried to make inroads. Fox, for one, put The Simpsons on Thursday in the early 1990s. Still from 1984 to the end of the century, NBC dominated with programs like The Cosby Show, Cheers, Seinfeld, Friends and ER.

Things began to change in 2001, when CBS planted summer hit Survivor on Thursday nights, and moved newcomer CSI: Crime Scene Investigation from Fridays to Thursdays.

Suddenly, Thursday was a two-network fight, and one that NBC began to lose. Its hit shows aged or ended their runs, and replacements were not easily found. One demonstration: After years of a four-comedies-plus-ER schedule, NBC abandoned that for two comedies, The Apprentice and ER.

Other networks saw a chance.

"Thursday isn't what it used to be back when NBC had that incredible stronghold,'' said David Janollari, entertainment president of The WB. "I think we all believe there's more opportunity there if we get a little more aggressive.''

That aggressiveness has battered NBC in the 8 p.m. hour.

Joey, its lead-off show and a sequel to the hugely popular Friends, ranks 66th overall with viewers and is in a second-place tie in its time slot, behind Survivor and virtually even with Alias.

Among viewers 18 to 49 years old, the audience NBC pitches to advertisers, Joey is third in its time period, behind Survivor and The O.C., and not far ahead of Smallville.

Go younger -- to 18-34 -- and Joey is behind Survivor, The O.C. and Smallville, while barely ahead of Everybody Hates Chris. Indeed, while Chris has been a much-talked-about Thursday entry, Smallville may have had greater impact on the night.

NBC is stronger at 9 and 10 p.m., but it has taken such a beating that the night now belongs to CBS.

Still, that leaves second place up for grabs -- and the memory of CBS' overtaking NBC for first is still fresh. So Thursday looks to remain a battleground, and one where the networks may throw even more fresh troops.

http://www.ohio.com/mld/ohio/entertainment/13068919.htm

[NHawk19]

I can never figure out how I do that Double thing

[NHawk19]

Well it looks like Thursday will be a big day for all nets now. Seems like the big 4 are putting all their eggs in the same basket. Seems a little risky especially when dealing with UPN and WB who dont have much to loose, as few of the big 4 target the exact same demos.

Also it doesnt appear as though the shows up for moving offer the 18-34/49 male demo anything new, on Thursday with the exception of Earl. Seems UPN would only have to move Chris to follow it rather than directly compete.

[AgentPat]

This is an OLD article I'm posting for Hulk. It's about SV and its syndication sale to ABC Family. There's some related info on Buffy and Angel too *ahem*. Hulk will know what to do with it. Have fun, dude! :D :up:

(I can also dig up some more date info as well as per episode fees if you'd like. Just shout.)

Variety
9/26/04

Frog leaps for sydication revenues
WB pacts with cablers seeking femme auds
By JOHN DEMPSEY

The WB Network and ABC Family are locked in a blazing love affair, despite the fact that their parent companies are barely on speaking terms.

Showbiz synergy is supposed to take place within corporations, but ABC Family, owned by Disney, will kick off its new season on Oct. 4 by stacking up reruns of three series from the WB, owned by Time Warner, in key time periods every evening.

The three shows are "Gilmore Girls" at 5, "7th Heaven" at 6 and "Smallville" at 7. Original episodes of each of the three series continue to run on the WB's primetime schedule.

Tom Zappala, VP of acquisitions and scheduling for ABC Family, says no one should be surprised that ABC Family is buddying up to the WB.

"Our audience composition is compatible with the WB's," he says. "These shows make a nice fit for the 12 to 34-year-olds we try to reach on a regular basis."

The content of the WB's shows stays strictly within the bounds of good taste -- a requirement for ABC Family -- because the Tribune stations insist on it. Tribune Broadcasting owns 25% of the WB and gives the network bellwether clearances in two dozen big markets, including New York, Los Angeles, Chicago, Philadelphia, Boston, Dallas and Houston.

The WB may be less than a decade old as a broadcast network, but it has taken on the role of magnet for cable networks seeking programs that will draw more young women into their wired tent.

TNT, for example, paid through both nostrils to get Paramount TV's "Charmed" ($715,000 an episode, including the fee to repurpose each original within the same week). But since October 2001, when "Charmed" reruns premiered on TNT, the show has performed better than any other off-network series on the network except the unstoppable "Law & Order."

"Charmed" plays on TNT weekdays at 9 a.m. and 6 p.m., and each new weekly episode runs every Tuesday at 10 p.m., two days after its WB airing.

TNT also schedules "Angel," the spinoff of "Buffy, the Vampire Slayer," every weekday at 8 a.m. and 5 p.m. "Angel" is pulling more viewers in reruns than "Buffy," which started on FX in October 2001. The teenage heroine brought more young women to FX than most of its other non-primetime shows, but "Buffy" proved something of a disappointment to the network. And it did even worse in weekend barter syndication, where it played simultaneously with its FX run.

"Buffy" generated big license fees, however. Profit participants in most of these WB shows are glowing with well-tended affluence, giving Garth Ancier, chairman of the WB, what he hopes is "a leg up" on getting talent agents to funnel their select clients to Ancier and his programming staff.

Ancier's message to the creative community is that if a WB series doesn't find an audience right way, "we'll tend to leave the show alone, giving the producers time to fix it and the audience time to find it. '7th Heaven' was not a hit in its first season. But we stuck with it and now it's going into its ninth season."

Distributors of off-WB shows also use one of the network's weaknesses -- that its clearance falls far short of that of ABC, CBS, NBC and Fox -- as a selling point to cable buyers.

"The WB's shows are not overexposed to a general female viewership," says Bill Carroll, VP and director of programming for Katz TV, a firm that helps hundred of TV station clients make program decisions.

The reason that such reruns as "Charmed" and "7th Heaven" have performed well in cable, Carroll says, is that while young women continue to seek them out, women in their 30s and 40s who never watch the WB have discovered the shows on TNT and ABC Family.

Before it found its way to ABC Family, the Tribune group and other stations persuaded Worldvision, then the distributor, to sell "7th Heaven" into five-a-week syndication for two years. Lo and behold, says Garnett Losak, VP and director of programming for rep firm Petry Media Corp., the show "was a huge success."

Because only sitcom reruns are supposed to chalk up lots of viewers in strip TV syndication, she says, the winning Nielsens racked up by "7th Heaven" "were a shock to just about everybody."

Losak says what "7th Heaven" proved is that "a female-oriented dramatic series was exactly what syndication audiences were craving."

But, to Losak's dismay, ABC Family also saw the numbers "7th Heaven" was harvesting in syndication, and offered Paramount (which had swallowed Worldvision in a merger) a pre-emptive bid to land exclusive rights to the series.

Not wanting to see the strip-syndication experiment repeated, ABC Family also engineered an exclusive deal for "Gilmore Girls."

Warner Bros., the distributor, said yes to the Family offer, which was lucrative and monumentally easy: One-stop shopping in an air-conditioned Burbank office, a far cry from the misery of trudging market by market to peddle a series to individual TV stations in strip syndication.


http://www.variety.com/story.asp?l=story&a=VR1117910857&c=14

[RakuMon]

The numbers are in:
http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

NOVEMBER 04, 2005
The Programming Insider: Friday 11/04/05

Marc Berman

Primetime Thursday Ratings:
CBS Opens Nov. Sweep on a Winning Note

Thursday 11/03/05
Metered Market Ratings

Note: The following overnight ratings exclude the Miami, West Palm Beach and Ft. Myers markets.

Household Rating/Share
CBS: 14.5/22, NBC: 8.7/13, ABC: 6.2/ 9, WB: 3.6/ 5, Fox: 3.5/ 5, UPN: 2.9/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/04/04):
WB: +57, ABC: +35, CBS: -10, UPN: -24, NBC: -27, Fox: -30

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 22.38 million, NBC: 11.06, ABC: 8.42, Fox: 5.09, WB: 4.40, UPN: 3.21

-Adults 18-49:
CBS: 7.6/19, NBC: 4.8/12, ABC: 2.9/ 7, Fox: 2.3/ 6, WB: 1.8/ 4, UPN: 1.3/ 3

----------

-Yesterday’s Winners:
Survivor: Guatemala (CBS), Smallville (WB), Everybody Hates Chris (UPN), CSI (CBS), Without A Trace (CBS)

-Yesterday’s Losers:
Joey (NBC), Love, Inc. (UPN), Reunion (Fox), Eve (UPN), Cuts (UPN)

----------

-Ratings Breakdown:
CBS was off and running on this first night of the November 2005 sweep, with an advantage over No. 2 NBC of 67 percent in the overnights, 11.32 million viewers and 58 percent among adults 18-49. Survivor: Guatemala kicked-off with an above average (and, of course, first-place) 10.9/16 in the overnights, 18.43 million viewers and a 6.6/17 among adults 18-49 at 8 p.m. That led into the top-rated show of the evening, CSI, at an 18.7/27 in the overnights, 28.45 million viewers and a 9.8/24 among adults 18-49 at 9 p.m. At 10 p.m., Without A Trace capped off the evening also first in the overnights (13.9/22), total viewers (20.25 million) and adults 18-49 (6.4/17).

Although it was difficult to see nice-guy Brandon depart before moody Jamie on Survivor: Guatemala, don’t fret. Jamie’s time will come, and it could – and should – be soon. As for who might reign supreme, it’s looking good, Stephenie!

Over at NBC, struggling Joey continues to have a detrimental impact on the evening, with a mere 5.9/ 9 in the overnights (#3), 7.77 million viewers (#3) and a 3.0/ 8 among adults 18-49 at 8 p.m. (#2). Although lead-out Will & Grace picked up steam, a still lackluster 6.6/10 in the overnights (#2), 7.99 million viewers (##) and a 3.3/ 8 among adults 18-49 (#2) at 8:30 p.m. means it is time to officially call it quits in May.

Despite a considerably better edition of NBC’s The Apprentice this time around (so long, Markus!), ratings are still off considerably from one year earlier, with a distant second-place 8.6/12 in the overnights, 11.04 million viewers and a 5.0/12 among adults 18-49 at 9 p.m. Comparably, the year-ago telecast averaged a 12.6/18 in the overnights, 16.06 million viewers and a 7.8/19 among adults 18-49 on Nov. 4, 2004. Instead of blaming Martha Stewart for the loss of audience, Donald Trump should point the finger at Joey at 8 p.m.

At 10 p.m., NBC’s fading ER (Overnights: 11.3/18; Viewers: 14.26 million; A18-49: 6.1/16) finished second behind CBS’ Without A Trace in all three categories.

As a reminder, total viewers and adult 18-49 results from last night are based on the fast affiliate ratings. Year ago results are based on the final nationals.

ABC preempted its regular Thursday line-up for Johnny Depp theatrical Pirates of the Caribbean: Curse of the Black Rock, which averaged a third-place 6.2/ 9 in the overnights, 8.42 million viewers and a 2.9/ 7 among adults 18-49 from 8-11 p.m. As modest as that sounds, ABC’s year-ago combination of Extreme Makeover, life as we know it and Primetime Live averaged a considerably lower 4.6/ 7 in the overnights, 5.99 million viewers and a 1.9/ 5 among adults 18-49 from 8-11 p.m. Wasn’t ABC supposed to be airing occasional Extreme Makeover specials this season?

Over at Fox, overrated The O.C., which lost some of its audience to the WB’s competing Smallville, opened at a below-average 4.2/ 6 in the overnights (#4t), 6.57 million viewers (#4) and a 2.9/ 8 among adults 18-49 (#3) at 8 p.m. At 9 p.m., the return of Reunion hit rock-bottom, with a 2.8/ 4 in the overnights (#5), 3.61 million viewers (#4) and a 1.7/ 4 among adults 18-49 (#4) at 9 p.m. All together now” Tick, tock…the cancellation clock is ticking!

The WB remains the most-improved network on Thursday, courtesy of its combination of the relocated Smallville (Overnights: #4t, 4.2/ 6; Viewers: #5, 5.26 million; A18-49: #5, 2.4/ 6) and Everwood (Overnights: #4, 3.0/ 4; Viewers: #5, 3.54 million; A18-49: #5, 1.3/ 3).

Although Everybody Hates Chris remains a force for UPN, the remainder of the network’s Thursday line-up could use a major shot of adrenaline.

[avidreader]

Hey that's great. :up: WB beat Fox in the Household Share. That's something to sing about.

Although I'd like to see all the demo's broken down, as I cant see how they slipped to 5th for 18-49.

I just noticed that was adults, I was thinking males 18-49.

[NHawk19]

Looks like SV is moving right ahead. I wonder what ABC is going to to do. They're loosing big time.

[The Incredible Hulk]

ABC preempted its regular Thursday line-up for Johnny Depp theatrical Pirates of the Caribbean: Curse of the Black Rock,

LOL wasnt it "Curse of the Black Pearl"? :D

BTW, Everwood is STILL losing about a 1/3 of the Smallville lead-in audience. We need a better pairing...

[mellyM]

LOL wasnt it "Curse of the Black Pearl"? :D

BTW, Everwood is STILL losing about a 1/3 of the Smallville lead-in audience. We need a better pairing...
Its funny, I used to actually watch Everwood before it was paired with Smallville, now I'm usually online talking to my friends about SV, and barely glance at the screen when Everwood is on. I guess Supernatural would be better there, but I doubt they'd move it since its doing well in its timeslot

[RakuMon]

-Final Thursday Nationals:
CBS opened the Nov. 2005 sweep on a winning note, besting No. 2 NBC by a considerable 87 percent in households, 11.47 million viewers and 58 percent among adults 18-49. ABC got some leverage out of theatrical Pirates of the Caribbean: The Curse of the Black Pearl, which was up over programming on the year-ago night by 2.4 million viewers and 53 percent among adults 18-49, while the WB remained the most improved courtesy of Smallville and Everwood.

What follows are the final national ratings for Thursday, Nov. 3:

-Households:
CBS: 14.0/22, NBC: 7.5/12, ABC: 5.5/ 8, Fox: 3.3/ 5, WB: 2.9/ 4, UPN: 2.2/ 3

-Total Viewers:
CBS: 22.53 million, NBC: 11.06, ABC: 8.42, Fox: 5.11, WB: 4.50, UPN: 3.28

-Adults 18-49:
CBS: 7.6/19, NBC: 4.8/12, ABC: 2.9/ 7, Fox: 2.3/ 6, WB: 1.8/ 5, UPN: 1.3/ 3

Source: Nielsen Media Research data

[AgentPat]

For lack of a better place to put this (it's not about ratings, but it *could* play into ratings for Solitude), the inside back cover of the latest issue of TV Guide is an ad for the Ford Fusion. Apparently, FORD will be a sponsor during that episode, 'cause they've got some gimmick to win a brand new vehicle. Lois will be seen driving a Redfire Metallic Fusion in the ep (product placement, anybody? LOL) and will be listening to the car's stereo. Viewers are asked to identify the SV soundtrack and go to the WB website with the promotional code (SMATV) for a chance to win something.

Hmm. Interesting. Verizon did something like this last year, and IIRC, it was quite successful for them. It'll be interesting to see what happens with the Ford spot.

...Oh, and by the way, photos of three of SV's stars take up the whole top half of the ad. Welling is the largest in the center, Rosie is on the right, and uh... Durance on the left. LOL Kreuk's nowhere to be seen. :eek: RuhRoh, Shaggy. :rolleyes:

[Serene]

For lack of a better place to put this (it's not about ratings, but it *could* play into ratings for Solitude), the inside back cover of the latest issue of TV Guide is an ad for the Ford Fusion. Apparently, FORD will be a sponsor during that episode, 'cause they've got some gimmick to win a brand new vehicle. Lois will be seen driving a Redfire Metallic Fusion in the ep (product placement, anybody? LOL) and will be listening to the car's stereo. Viewers are asked to identify the SV soundtrack and go to the WB website with the promotional code (SMATV) for a chance to win something.

Not just win *something*.. you win the car, and possibly more importantly, the car will be delivered to you by one of the cast members!

I think it will be ED, since she seems to do most of the appearances for the show. Perhaps that explains why it's her in the ad, and doing the bit on the show.

[avidreader]

I love to brag about Smallville when we can so I thought I would post this, just for fun. Its a section of last night's ratings write up from Mediaweek.

Comparably, that beat the WB’s competing One Tree Hill (Overnights: #6, 2.9/ 4; Viewers: #6, 3.34 million; A18-49: #6, 1.4/ 4) by a considerable 66 percent in the overnights, 2.17 million viewers and 93 percent among adults 18-49. Unfortunately, One Tree Hill does not compare to former occupant Smallville.

[AgentPat]

Not just win *something*.. you win the car, and possibly more importantly, the car will be delivered to you by one of the cast members!Yeah, I put "win a brand new vehicle". The "something" part was for the *other* "great prizes, including 'Smallville' DVDs and CDs." :)

I think it will be ED, since she seems to do most of the appearances for the show. Perhaps that explains why it's her in the ad, and doing the bit on the show.Mmm... Could be a stretch. Not saying she won't be the one, but if that was definite, they would say it, I think.

I know you're not gonna like this... oh hell, close your eyes 'cause you AINT gonna like this....




....I think they just put Durance in the ad next to Welling for two reasons: she's Lois Lane (hello?!) and she's....




Wait! STOP peaking! I SEE you!!! :mad: :p




....she's more popular eye candy for the male audience. :(




Tolja not to look! But NOOOO! You just had to, di'incha? ;)

[Serene]

....I think they just put Durance in the ad next to Welling for two reasons: she's Lois Lane (hello?!) and she's....

Well you know my response to that.

(B.F.D.) :p

....she's more popular eye candy for the male audience. :(

Oh, you'll get no argument from me there. I still consider it within the realm of possibility that the person that Clark loves who is going to be killed off will be Lana. Not probable, but possible. :(

[Max]

In USA Today, they gave the mid-season snapshot of how all the networks are doing. I'll post the highlights of what they said about the WB:

New Series extended for full season: Supernatural

Extended for partial season: Related, Twins

Canceled: Just Legal

Biggest gains: Smallville's move to Thursday sent young Superman soaring to a two-year high; Supernatural is solid in tough Tuesday time slot.

Biggest challenges: Yanked Living with Fran and Blue Collar TV as the network still struggles on weekends; new hits scarce as veteran dramas age.

[RakuMon]

Smallville did it again!!!

NOVEMBER 11, 2005
The Programming Insider

Marc Berman

Note: The Programming Insider will not be published on Tuesday and Wednesday next week.

Primetime Thursday Ratings:
CBS Rules; WB on the Plus Side

Thursday 11/10/05
Metered Market Ratings

Note: The following overnights exclude the Miami and West Palm Beach markets.

Household Rating/Share
CBS: 14.7/22, NBC: 8.6/13, ABC: 4.3/ 7, WB: 3.6/ 5, Fox: 3.3/ 5, UPN: 2.7/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/11/04):
WB: +29, CBS: - 4, UPN: -25, Fox: -27, NBC: -30, ABC: -48

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 23.06 million, NBC: 11.69, ABC: 5.51, Fox: 4.87, WB: 4.52, UPN: 3.34

-Adults 18-49:
CBS: 7.8/20, NBC: 5.0/13, Fox: 2.2/ 6, ABC and WB: 1.8/ 5 each, UPN: 1.3/ 3

----------

-Yesterday’s Winners:[/b
Survivor: Guatemala (CBS), [b]Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Honorable Mention:
Everybody Hates Chris (UPN), ER (NBC)

-Yesterday’s Losers:
Joey (NBC), Love, Inc. (UPN), Alias (ABC), Night Stalker (ABC), Reunion (Fox), Eve (UPN), Cuts (UPN)

----------

-Ratings Breakdown:
CBS scored another hefty Thursday victory, courtesy of its combination of Survivor: Guatemala (Overnights: #1, 10.6/16; Viewers: #1, 19.1 million; A18-49: #1, 6.9/19), CSI (Overnights: #1, 19.2/28; Viewers: #1, 29.48 million; A18-49: #1, 10.2/26) and Without A Trace (Overnights: #1, 14.2/22; Viewers: #1, 20.72 million; A18-49: #2, 6.3/17). Given Gary found the item needed for a special immunity on Survivor: Guatemala, Bobby Jon took the bullet, and landed as the first member of the jury. My pick to grab the cool million: good guy Rafe, who wisely knows how to both compete and stay under the radar.

As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings.

NBC ranked a typical distant No. 2, building in every half-hour with its line-up of Joey (Overnights: #2, 6.0/ 9; Viewers: #2, 8.11 million; A18-49: #2, 3.1/ 9), Will & Grace (Overnights: 6.7/10; Viewers: #2, 8.92 million; A18-49: #2, 3.6/ 9), The Apprentice 4 (Overnights: 8.5/13; Viewers: #2, 11.16 million; A18-49: #2, 4.9/12), and ER (Overnights: #2, 11.0/17; Viewers: #2, 15.40 million; A18-49: #1, 6.7/18). Although ER is not what is used to be, growth out of The Apprentice 4 of 29 percent in the overnights, 4.24 million viewers and 37 percent among adults 18-49, and a first-place time period finish in the demo, is still worth positively noting. Assuming My Name Is Earl eventually moves into the Thursday 8 p.m. half-hour, NBC will have a stronger leg to stand-on next season.

Over at ABC, the Thursday news remains bleak care of hiatus-bound Alias (Overnights: #3, 4.9/ 7; Viewers: #3, 6.43 million; A18-49: #5, 2.1/ 6), the waiting-to-be axed Night Stalker (Overnights: #3, 3.2/ 5; Viewers: #4, 3.94 million; A18-49: #4, 1.4/ 4), and Primetime Live (Overnights: #3, 4.9/ 8; Viewers: #3, 6.15 million; A18-49: #3, 2.0/ 6). With the return of Dancing With the Stars coming to the Thursday 8 p.m. hour in January, there is no reason to believe the network will waste an improved lead-in on Night Stalker.

The WB remains the most-improved network on Thursday thanks to the relocated Smallville (Overnights: #4, 4.1/ 6; Viewers: #5, 5.37 million; A18-49: #4, 2.3/ 6) and Everwood (Overnights: #4, 3.1/ 5; Viewers: #5, 3.66 million; A18-49: #5, 1.3/ 3), while UPN’s Everybody Hates Chris is wasted on lead-outs Love, Inc., Eve and Cuts. Take a look:

UPN/Thursday
8:00 p.m. Everybody Hates Chris
Overnights: 4.2/ 6 (#4), Viewers: 5.20 million (#5), A18-49: 2.0/ 6 (#5t)

8:30 p.m. Love, Inc.
Overnights: 2.3/ 3 (#6), Viewers: 2.76 million (#6), A18-49: 1.1/ 3 (#6)

9:00 p.m. Eve
Overnights: 2.3/ 3 (#6), Viewers: 2.75 million (#6), A18-49: 1.1/ 3 (#6)

9:30 p.m. Cuts
Overnights: 2.0/ 3 (#6), Viewers: 2.64 million (#6), A18-49: 1.1/ 3 (#6)

On Fox, the once relatively potent The O.C. sunk to a season low, with a 3.8/ 6 in the overnights (#4), 5.73 million viewers (#4), and a 2.6/ 7 among adults 18-49 (#3) at 9 p.m. That led into struggling freshman drama Reunion at a 2.8/ 4 in the overnights (#5), 4.02 million viewers (#4), and a 1.8/ 5 among adults 18-49 (#4) at 9 p.m. Tick, tock…the cancellation clock is ticking.

Source: Nielsen Media Research data

[avidreader]

Its great to see Smallville breaking ground with The O.C and Alias, two of its prime competitors. Lets hope by season's end they can pass them. That would be a winner. The WB the only network to show an improvements. :up:

[NHawk19]

Looks like SV is still pretty strong. To bad it seems overall viewers has been dipping somewhat. That's a trend that really needs evaluated.

[avidreader]

Looks like SV is still pretty strong. To bad it seems overall viewers has been dipping somewhat. That's a trend that really needs evaluated.

This statistic here Overnights: #4, 4.1/ 6 hasnt altered alot tho. So we could probably assume that viewership has gone down across the board. And when the final stats come in later in the week, the total viewership number rises.

[NHawk19]

Yeah but it went from Viewers: 6.27 million w/ Aqua to 5.37 w/ Splinter which was IMHO a better episode. Almost a 17% drop off in what 3 episodes.

Just saying that SV may want to look when they start messing with flow. Eps 1-3 flowed nice and made sense but since then the eps have had a lot more stand alone qualities.

[avidreader]

Yeah but it went from Viewers: 6.27 million w/ Aqua to 5.37 w/ Splinter which was IMHO a better episode. Almost a 17% drop off in what 3 episodes.

Just saying that SV may want to look when they start messing with flow. Eps 1-3 flowed nice and made sense but since then the eps have had a lot more stand alone qualities.

True, but The O.C. wasnt airing then, so that may have some impact. There's always one stand out episode in each season that seems to fly through the roof with ratings. I think Red did it in Season 2 and Devoted did it in Season 4. As long as the figures remain steady I think its all good.

[Finn Mac Cool]

A really good episode doesn't necessarily mean good ratins for that ep. Word of mouth concerning that really good episode, however, can draw people in to the next episode. So I say wait till next week and see if "Splinter" raises "Solitude's" ratings.

[AgentPat]

Looks like SV is still pretty strong. To bad it seems overall viewers has been dipping somewhat. That's a trend that really needs evaluated.Remember, overall viewers means squat to advertisers who *target* specific demographic groups with their products. It's the 18-49 yo demo folks should keep an eye on 'cause that's where the money is. Last night, SV was #4 with 2.3/ 6 in that category. They beat Alias and ELC, and they're right on The OC's tail...

[\S/JcDc\S/]

I knew the ratings would take a dip after that damned vampire eppy :rolleyes:

[LarryLegend]

Yeah the Vampire eppy didn't help. However the ratings are good (across the baord and in the 18-49) meaning we should get season 6. Thing is the episodes have been great and that's much more important than ratings.

[OobeDoobBenubi]

http://img308.imageshack.us/img308/5770/untitled9ui.gif

[NHawk19]

Remember, overall viewers means squat to advertisers who *target* specific demographic groups with their products. It's the 18-49 yo demo folks should keep an eye on 'cause that's where the money is. Last night, SV was #4 with 2.3/ 6 in that category. They beat Alias and ELC, and they're right on The OC's tail...

Granted and I commend them for that. But more overall viewers will bring in more 18-34. I'm just saying they may want to investigate the dip.

I'd like to see them keep the overall trend of 6 million + every week, to increase exposure. Thus one of my suggestions is to hold off on the more "stand alonish" eps till later in the season or not utilize them at all and keep building on the story from week to week. It's not uncommon look at Sopranos, granted its on HBO, but theres no reason SV couldnt attain that level of quality.

[RakuMon]

Smallville is one of the only bright spots on the network this season. Even if it's ratings weren't performing as great as the are, I don't think WB could afford to cancel Smallvilel anyway. Especially with the news that 7th Heaven is going off the air after this season. Smallville is the only other consistent performer for The WB.

From Variety:
http://www.variety.com/article/VR1117932804?categoryid=14&cs=1&s=h&p=0
'Heaven' takes final bow
WB skein ends in its 10th year

By DENISE MARTIN
Long-running family drama "7th Heaven""7th Heaven" will wrapwrap at the end of this season.

The WBThe WB announced Thursday it was retiring the skeinskein after this, its 10th year. "7th Heaven" launched in 1996 and grew into the web's signature show and was often its most-watched hit.

While "7th" is still a solid ratings performer, because of the skein's age, its costs have risen steadily over the years, making it cost-prohibitive for the Frog to continue production, insiders said.

Still, show consistently draws more than 5 million viewers in its current season, among Frog's top-rated shows.

"Although we had anticipated this could be the last season, it was difficult breaking the news to the cast and crew," series creator Brenda Hampton said. "At this point, we're all very much a family. However, just like the Camden kids, I think we've all grown up and it's simply time to leave home."

"We owe a compelling and unforgettable final season to the Camden family and to the millions of viewers who helped grow this program into a huge hit," entertainment prexyprexy David JanollariDavid Janollari said.

"Not many shows make it to 10 years and it's even rarer for a series to go out on top after 10 years," exec producer Aaron SpellingAaron Spelling said, thanking the WB for putting on a family show "when it wasn't very cool to do so and then sticking with it in the same timeslot for the entire run of the show."

Hampton exec produces with Spelling and E. Duke VincentE. Duke Vincent.

[OobeDoobBenubi]

Granted and I commend them for that. But more overall viewers will bring in more 18-34. I'm just saying they may want to investigate the dip.

Its obvious where the dip started

No need to Investigate

They just got to stop making Episodes like Thirst (which will NEVER happen)

Then they would be fine

[NHawk19]

Its obvious where the dip started

No need to Investigate

They just got to stop making Episodes like Thirst (which will NEVER happen)

Then they would be fine

Or it could have been Aqua. People saw it and didnt come back because it didnt flow with the previous ones. But yeah I though Thirst wasnt the right fit, and the whole Umm I forget thing at the end with Lana really pissed me off.

[OobeDoobBenubi]

Or it could have been Aqua. People saw it and didnt come back because it didnt flow with the previous ones. But yeah I though Thirst wasnt the right fit, and the whole Umm I forget thing at the end with Lana really pissed me off.

Nah

While Aqua wasnt perfect it added a weee bit to the story which is always good. Like the Scene near the end with Lex seeing 2 things Super Speed away from the Mansion outside the Window. Thats gonna add more to Lex's Obsession with Clark. Little things like that is always cool & will come back to Haunt Clark & the only GOOD thing about Thirst is Lex's & Fine's first Confrontation.

[KalKai]

does it matter? we will have a Season 6 for sure, that's the important part, and Thirst did better than Exposed.

[NHawk19]

does it matter? we will have a Season 6 for sure, that's the important part.

Just hoping someone from WB scrolls past, takes note, then says wow that really makes sense. Thus improving season 6.

*waves to WB exec*

[\S/JcDc\S/]

I just want to point out that I did say WAYY back that Thirst was such a bad episode the ratings would drop after it. All I got from people on this forum is that they thought it was great and I was just saying it was a crappy filler ep for no reason. Sorry but the ratings drop did happen, and right when I said it would. Give me a cookie :)

[OobeDoobBenubi]

Just hoping someone from WB scrolls past, takes note, then says wow that really makes sense. Thus improving season 6.


We all thought they were going to do that with this Season with the Promos before it started :down

Aside from a few cool things here & there we are back to Square One with Development

[\S/JcDc\S/]

As a whole the episode must have been pretty bad whether you want to be an apologist or not, the numbers did not lie.

[OobeDoobBenubi]

I just want to point out that I did say WAYY back that Thirst was such a bad episode the ratings would drop after it. All I got from people on this forum is that they thought it was great and I was just saying it was a crappy filler ep for no reason. Sorry but the ratings drop did happen, and right when I said it would. Give me a cookie :)

I said that 2 going by spoilers & I got bashed for it

[\S/JcDc\S/]

Basically upon the first filler episode the show took a dip... Then we got another filler episode and more people tuned out...

To keep the ratings up they have no choice but to get back to Kal-el's training. Though Splinter was kind of a half filler episode I think it got things back on the right track and hopefully people will tune back in and we will see a ratings increase next week.

[KalKai]

lol Exposed was much worse than Thirst.

[\S/JcDc\S/]

I said that 2 going by spoilers & I got bashed for it

Well I can understand people saying "wait to see the episode first" but still it was pretty obvious from the get go it would be a crappy filler ep, which it was. Why there is a group that can't accept we've gotten off the training path, and try to count something as stupid as Thirst as having basis for Clark's training in some way... We may never know :( It's sad to see the denial. The show can be very good, but the filler episodes run it into the ground. When things are more about the training process, Krypton, Jor-el, anything geared more towards Superman fans... Ratings are better because the SHOW is better.

[NHawk19]

Basically upon the first filler episode the show took a dip... Then we got another filler episode and more people tuned out...

To keep the ratings up they have no choice but to get back to Kal-el's training. Though Splinter was kind of a half filler episode I think it got things back on the right track and hopefully people will tune back in and we will see a ratings increase next week.

Your only partially right This was Thirst in the 18-49 demo:

2.2/ 6

This was Splinter

2.3/ 6

In the Key demo they acctually improved it was just in overall that they dropped.

You only get half a cookie :)

[\S/JcDc\S/]

I'm talking of the point ratings were at before the filler nonsense started in comparison to Splinter. Just think of how much better of an episode Splinter was, consider the promo's showed it would have more purpose... The ratings took a huge drop from before these filler eps. Had Thirst not happened, or some of the other filler eps, people would not have tuned out and Splinter would have had much more comparable ratings to what we saw in the first couple of episodes. I still get my full cookie.

[NHawk19]

At the time that was highest ratings ever among that demo.

Now you get no cookie.

[\S/JcDc\S/]

I predict next weeks episode will have a ratings increase due to not having as crappy of a filler eppy leading into it and the promos showing that something is happening with Martha and Clark trying to fight for her life.

I see something like

2.7/6
next week

[\S/JcDc\S/]

At the time that was highest ratings ever among that demo.

Now you get no cookie.

What the hell are you talking about?

They had high ratings, that was my point. Then the filler eps started... Ratings went down. Now we are where we are. I think you are getting confused at what I said.

[NHawk19]

I'm talking of the point ratings were at before the filler nonsense started in comparison to Splinter. Just think of how much better of an episode Splinter was, consider the promo's showed it would have more purpose... The ratings took a huge drop from before these filler eps. Had Thirst not happened, or some of the other filler eps, people would not have tuned out and Splinter would have had much more comparable ratings to what we saw in the first couple of episodes. I still get my full cookie.

Aqua would have kicked off what you call filler correct. I posted the 2.2/6 for Thirst that came after Aqua. At the time that 2.2/6 was highest ever. It went up with the 2.3/6 that is Splinter that came after the filler.

[\S/JcDc\S/]

I wasn't thinking Aqua as much, though it is a filler episode... Simply because the marketing of another hero being introduced should sustain ratings. Thirst and Exposed certainly hurt the show though.

[NHawk19]

I wasn't thinking Aqua as much, though it is a filler episode... Simply because the marketing of another hero being introduced should sustain ratings. Thirst and Exposed certainly hurt the show though.

Here again. Total dropped yes. But Key demos went up during Thirst and after Exposed.

[\S/JcDc\S/]

Was I talking about key demos?

:rolleyes:

NO

[The Incredible Hulk]

key demos are all that matters. as long as those are up, the ad revenue comes pouring in. As long as the 18-49's are watching, and more specifically the 18-35 yr old males, the WB are happy campers. Sure it's nice to have the older viewers, but let's face it, metamucil and viagra arent beating down Smallville's door for ad time, I'm sure CBS is raking in their money anyway ;)

[AgentPat]

...While "7th" is still a solid ratings performer, because of the skein's age, its costs have risen steadily over the years, making it cost-prohibitive for the Frog to continue production, insiders said.http://www.patcostello.com/smileys/confused.gif

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something? :confused:

[avidreader]

http://www.patcostello.com/smileys/confused.gif

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something? :confused:

I watch it occasionally and its all about the characters. There's no special sets, or special effections or off beat locations. Its mostly people standing around talking about their lives in a house, dorm rooms, school, church. So that doesnt make sense to me either.

I dont know if this is the same throughout the country, but here in San Diego all the High School football games were played last night, instead of the usual Friday night, so that may have had something to do with total numbers.

However, the numbers are still great for the WB on Thursday night, and it was the only network that had any improvement from same time last year.

[mellyM]

http://www.patcostello.com/smileys/confused.gif

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something? :confused:
Maybe their demos don't command the commercial costs to offset production costs? I know it cost more to run a commercial during shows with lower ratings that 7th Heaven on the WB
Whatever the reason, thank god its finally dead

[RakuMon]

http://www.patcostello.com/smileys/confused.gif

There's GOT to be more to it than that. How expensive can a show like 7th freakin' Heaven be? Compared to SV, I would think 7H is chump change to The WB. But I don't watch the show. Do they do anything... I dunno... avante guard, to necessitate a lofty budget? Cast salaries? Do they shoot in Hawaii or something? :confused:

It's interesting that you bring this up just as Hulk and JC were arguing over "key demos." I think the reason that a relatively inexpensive show like 7TH is still "cost prohibitive" is because -- though it still attracts a healthy number of overall viewers -- it's ratings in the key demos are not as high. Therefore, their ad revenue doesn't offset the cost of production. Smallville, on the other hand, has benefitted from the move to Thursday since ad rates are higher.

Also, since SV is such a beast in the 18-45 demos, they generate more revenue for the studio which translates to offsetting the show's (probably expensive) production costs. And with the departure of 7th Heaven , Smallville will be alone as the network's flagship program. IF TPTB made this the last season of Smallville, the WB would be in a huge hole because it would have lost it's two most defining programming, and their roster of new shows (aside from Supernatural) has been a dud.

Anyway, long story short, the departure of 7th Heaven practically guaruntees a 6th -- and possibly 7th -- season of SV!

[AgentPat]

Maybe their demos don't command the commercial costs to offset production costs? I know it cost more to run a commercial during shows with lower ratings that 7th Heaven on the WB
Whatever the reason, thank god its finally deadaHAH! That's probably it. Maybe they can't charge the same ad rates because their target audience is different, I dunno. But if the show is still doing well in the ratings, and the cast and crew are still happy, then the *worst* thing I'd see happening is a cut in the budget if they felt it was too expensive. Hell, UPN did that with Enterprise and Enterprise was a ratings nightmare for them, unfortunately.

<- Star Trek fan for life

BTW, there's a LOT more to the ups and downs of ratings each week than a supposed "filler" episode disillusioning the show's own audience to the point of not watching the following week. This is NOVEMBER peeps!! It's sweeps' month. That means every network pulls out all the stops to get people to watch their shows, which in turn means more competition for everybody. That's just a start, but I don't feel like arguing right now. It's Friday, and I've got 30 minutes to go before I can blow this joint and get outta dodge. Gosh, I love Fridays. LOL :up: :D

[LarryLegend]

7th Heaven, large cast + higher salaries due to 10 years on the air = high costs.

[avidreader]

aHAH!
BTW, there's a LOT more to the ups and downs of ratings each week than a supposed "filler" episode disillusioning the show's own audience to the point of not watching the following week. This is NOVEMBER peeps!! It's sweeps' month. That means every network pulls out all the stops to get people to watch their shows, which in turn means more competition for everybody. That's just a start, but I don't feel like arguing right now. It's Friday, and I've got 30 minutes to go before I can blow this joint and get outta dodge. Gosh, I love Fridays. LOL :up: :D

Agreed and its not like the numbers have been declining since the premiere its just that the numbers for Aqua were unusually high.

[eddy]

Larry is right. Its not about special effects, its about the age of the show. Angel got kicked off of WB because it was entering its 6th year and they would have to renogitate actor contracts and pay higher license fees to the production studio(thats not a problem for smallville because Warner Bros produces that themselves)

[AgentPat]

Now THIS is good news! And it's about time. :D


Execs: People with DVRs watch more TV

DAVID BAUDER
Associated Press

NEW YORK - Even though nine out of 10 people with digital video recorders say they usually fast-forward through commercials, broadcast executives argued Wednesday that doesn't mean the death knell for advertisers.

People with DVRs watch more television, and even if they zip through ads, they notice them, the executives said.

Researchers from ABC, CBS, NBC, Fox, UPN and the WB took the unusual step Wednesday of appearing together to share data about the impact of DVRs on TV-watching habits. An estimated 7 percent of the nation's 110 million homes with television have the time-shifting devices.

Starting Dec. 26, Nielsen Media Research will begin incorporating DVR data into its ratings. That means it won't just measure how many people watch "Desperate Housewives" on a Sunday night, but also how many people record it and watch up to a week later.

Preliminary data shows that homes with DVRs average 12 percent more television viewing than those that don't have them, the researchers said.

The ability to watch without being tied to a schedule can significantly increase the visibility of programs that might not be appointment viewing. For example, people with DVRs are watching the WB shows "Supernatural" and "Smallville" at more than twice the rate of people without the machines.

Yet the industry's chief fear is that people with DVRs will completely tune out commercials.

That's not completely unfounded: a CBS survey found 64 percent of DVR users said they always skipped commercials and another 26 percent said they skipped them most of the time. A separate study by Forrester Group put the "skip" rate at 92 percent.

But Alan Wurtzel, NBC's chief researcher, said it was an "urban myth" that DVRs make commercials worthless.

The networks said their research showed that a majority of people are watching their screens even while darting through the ads, and most of these notice the ads. (Still unanswered is how much these spots are sinking in as they speed by.)

More people are also likely to say they skip ads when they actually don't, they said.

"There is a certain amount of commercial exposure that takes place even in the most difficult environment, when people say they are fast-forwarding through commercials," Wurtzel said.

The industry seems split between two extremes - those who believe DVRs will make traditional advertising worthless and those who think they won't have any effect, said Josh Bernoff, principal analyst for the Forrester Group.

The truth will be somewhere in between, he said.

"It wouldn't surprise me if we actually see (advertising) rates come down," he said. "But this is not the end. Television came in and people still advertised on radio."

The increase in product placement advertising and commercial sponsorship shows how the industry is already preparing for a different landscape, he said.

In the short term, the industry must decide how new data on DVR usage will be used in computing advertising rates, said Sara Erichson, a general manager at Nielsen Media Research. In a little more than a month, Nielsen will report different numbers for people watching a show live and people watching recorded versions.

The broadcast researchers say they believe the data will convince advertisers - some of whom have already cut back on their television spending - of the value of TV commercials.

"We don't like to say the advertisers are wrong," said David Poltrack, CBS and UPN research chief. "But we think they're getting a lot of wrong advice."

http://www.newsday.com/entertainment/tv/wire/sns-ap-tv-dvr-usage,0,2007992,print.story?coll=sns-ap-tv-headlines

[avidreader]

Is this part hypothetical or is this what their research turned up.


The ability to watch without being tied to a schedule can significantly increase the visibility of programs that might not be appointment viewing. For example, people with DVRs are watching the WB shows "Supernatural" and "Smallville" at more than twice the rate of people without the machines.

[Max]

USA Today also posted final ratings. I thought it was amazing how close the ratings race was (except for Survivor). If Smallville is doing well in the demographic ratings, then I think they are doing very well this season:

Survivor: 19.0
Joey: 8.1
Alias: 6.4
The OC: 5.8
Smallville: 5.5
Chris: 5.3

[AgentPat]

Thursday 11/17/05
Metered Market Ratings

Note: The following overnights exclude the Miami and West Palm Beach markets.

Household Rating/Share
CBS: 15.2/23, NBC: 8.8/13, ABC: 5.1/ 8, WB: 3.8/ 6, Fox: 3.5/ 5, UPN: 3.0/ 4

-Percent Change From the Comparable Year-Ago Evening (Thursday 11/18/04):
WB: +52, CBS: - 3, ABC: - 4, Fox: -15, UPN: -25, NBC: -28

----------

Fast Affiliate Ratings

-Total Viewers:
CBS: 23.04 million, NBC: 11.55, ABC: 6.42, Fox: 5.00, WB: 4.98, UPN: 3.74

-Adults 18-49:
CBS: 7.6/20, NBC: 5.1/13, Fox: 2.3/ 6, ABC: 2.2/ 6, WB: 2.0/ 5, UPN: 1.5/ 4


-Yesterday’s Winners:
Survivor: Guatemala (CBS), Smallville (WB), CSI (CBS), Without A Trace (CBS)

-Honorable Mention:
ER (NBC)

-Yesterday’s Losers:
Joey (NBC), Alias (ABC), Love, Inc. (UPN), Primetime Live (ABC), Reunion (Fox), Eve (UPN), Cuts (UPN)


-Ratings Breakdown:
CBS’ Thursday juggernaut continued courtesy of the most successful current line-up in primetime -- Survivor: Guatemala (Overnights: #1, 11.3/17; Viewers: #1, 18.98 million; A18-49: #1, 6.4/17), CSI (Overnights: #1, 19.5/28; Viewers: #1, 28.82 million; A18-49: #1, 9.9/24) and Without A Trace (Overnights: #1, 14.9/23; Viewers: #1, 21.33 million; A18-49: #2, 6.7/17). Although the departure of obnoxious Jamie on Survivor: Guatemala gives the remaining contestants some temporary relief, a better long-term strategy would have been to eliminate a much bigger threat, Gary. With clueless Judd, man, going, man, ballistic in the coming attractions, he could be the next to go, pushing Gary another step forward. Other than Trooper Lill on Survivor: Pearl Islands (remember that Dingbat?), the most undeserving Survivor contestant is Lydia, who has ridden the coattails of others in order to survive.

It was distant No. 2 business, as usual, on NBC, which starts out slow but builds as the night progresses. Struggling Joey opened with a typically lackluster (and second-place) 6.0/ 9 in the overnights, 8.05 million viewers and a 3.2/ 9 among adults 18-49 at 8 p.m. Although I don’t watch Joey often (apparently, I’m not the only one), that ending scene with Matt LeBlanc in costume trying to sing was classic jump the shark bait. Joey led into the soon-to-conclude Will & Grace at an also second-place 6.7/10 in the overnights, 8.92 million viewers and a 3.8/10 among adults 18-49 at 8:30 p.m.

At 9 p.m., NBC’s The Apprentice 4 scored a typical second-place 8.4/12 in the overnights, 10.83 million viewers and a 4.8/12 among adults 18-49, followed by veteran ER (with guest star John Stamos) at an 11.6/18 in the overnights (#2), 15.34 million viewers (#2), and a first-place 7.0/18 among adults 18-49 at 10 p.m. It’s bad enough NBC rushed through this edition of The Apprentice by eliminating two contestants last week, and four at one time a few weeks earlier. But did we really need two episodes next Thursday on Thanksgiving? What gives?

Over at the fastest growing Thursday network, the WB, Smallville remained a welcome 8 p.m. edition, with a healthy 4.2/ 6 in the overnights (#4), 5.80 million viewers (#5), and a 2.5/ 7 among adults 18-49 (#4). The compatible Everwood at 9 p.m. followed with a respectable 3.3/ 5 in the overnights (#4), 4.16 million viewers (#4), and a 1.5/ 4 among adults 18-49 (#5).

As a reminder, total viewers and adults 18-49 are based on the fast affiliate ratings.

Although ABC has momentum this season, Thursday remains an ongoing sore spot. Former young adult magnet Alias (which probably should have taken a break instead of showcasing a pregnant Jennifer Garner) opened with a modest 5.0/ 7 in the overnights (#3), 6.50 million viewers (#3), and a 2.1/ 5 among adults 18-49 (#5) at 8 p.m. An extra edition of Primetime Live at 9 p.m. did not improve on the performance of the canceled Night Stalker, with a third-place 4.4/ 6 in the overnights, 5.50 million viewers, and a 2.0/ 5 among adults 18-49. At 10 p.m., the regularly scheduled edition of the newsmagazine was a typical last, with a 5.7/ 9 in the overnights, 7.27 million viewers and a 2.5/ 7 among adults 18-49.

On Fox, The O.C. (Overnights: #5, 4.1/ 6; Viewers: #4, 6.10 million; A18-49: #3, 2.8/ 7) is down, and Reunion (Overnights: #5, 2.9/ 4; Viewers: #5, 3.91 million; A18-49: #4, 1.8/ 5) should be out.

Despite continued interest in UPN’s Everybody Hates Chris at 8 p.m. (Overnights: #4, 4.6/ 7; Viewers: #6, 5.29 million; A18-49: #6, 2.0/ 6), lead-out comedies Love, Inc. (Overnights: #6, 2.9/ 4; Viewers: #6, 3.70 million; A18-49: #6, 1.5/ 4), Eve (Overnights: #6, 2.4/ 3; Viewers: #6, 3.14 million; A18-49: 1.2/ 3) and Cuts (Overnights: #6, 2.1/ 3; Viewers: #6, 2.83 million; A18-49: #6, 1.1/ 3) continue to lose considerable steam as the night progresses.

Source: Nielsen Media Research data


http://www.mediaweek.com/mw/newsletters/proginsider/index.jsp

[NHawk19]

Hope this means a budget increase.

[The Incredible Hulk]

glad to see they were solid again :up: I just hope the promotions department does a good job of letting people know about "Lexmas" on 12/8. I remember last year they had one episode air in between Thanksgiving and Christmas, but no one seemed to know it was on...

[musclesforsupes]

Good episode last night, we all know brainaic isnt dead

[AgentPat]

glad to see they were solid again :up: I just hope the promotions department does a good job of letting people know about "Lexmas" on 12/8. I remember last year they had one episode air in between Thanksgiving and Christmas, but no one seemed to know it was on...What really FRIGHTENS me is the luminary who chose which repeat to air next Thursday.

It's Facade.

FACADE?

FACADE!!!! :mad:



The hell????

[Brainiac 8]

Hope this means a budget increase.

You took the words out of my mouth NHawk, I hope that if the ratings continue to be as good as they have been, we will get our SFX budget back.

This season would make it worth it.

[triplet]

What really FRIGHTENS me is the luminary who chose which repeat to air next Thursday.

It's Facade.

FACADE?

FACADE!!!! :mad:



The hell????

That is totally inexplicable, why not repeat Aqua?

[Brainiac 8]

That is totally inexplicable, why not repeat Aqua?

Or Memoria, Rosetta, Run, or Transference? They have many more spectacular episodes to re-air. I wonder why they chose the one the did, oh I know, they drew from a hat. Just thank our lucky stars they aren't re-airing Lucy.:up:

[triplet]

Or Memoria, Rosetta, Run, or Transference? They have many more spectacular episodes to re-air.

Yeah, true.

I wonder why they chose the one the did, oh I know, they drew from a hat.

Well, there are rules to be followed when deciding what to re-air...

The nets get three showings of an episode. Any airings beyond that they have to pay extra for.

Maybe they wanted to show something that was more Lois-centric....


Just thank our lucky stars they aren't re-airing Lucy.:up:

Ay-men, brother.

:up:

[The Incredible Hulk]

who would WB have to pay to show it? Themselves? :confused:

[triplet]

who would WB have to pay to show it? Themselves? :confused:

Well, Warner's TV and The WB are sister companies but they probably have their own bottom lines to worry about. It all comes out of different buckets.

HP does similar nonsense when it comes to who pays for repairs to HP products, or sending out parts, and why.... Finance stuff gets complicated when you have multiple divisions.

(Have I told anyone lately what en evil empire Hewlett-Packard is lately? The bastards.)

[Brainiac 8]

(Have I told anyone lately what en evil empire Hewlett-Packard is lately? The bastards.)

Wow, it's like you are channeling the way I feel about Microsoft.:)

Only thing is, you can avoid HP, but Microsoft runs the world....there is no escape.:(

[Serene]

Maybe they wanted to show something that was more Lois-centric....
Could be, but even then I wonder why not pick something more recent that still shows her off.. like Aqua or Exposed.

Facade? :confused:

[NHawk19]

Argh I thought they wanted to keep viewership #'s high, They should do run then aqua or something like that.

[triplet]

Wow, it's like you are channeling the way I feel about Microsoft.:)

Only thing is, you can avoid HP, but Microsoft runs the world....there is no escape.:(

Hmmm.... You can escape HP and I did but it wasn't my idea.

HP's stupid contract with my employer was renegotiated and all of a sudden my services were no longer required.

The Bastards.

[Brainiac 8]

Hmmm.... You can escape HP and I did but it wasn't my idea.

HP's stupid contract with my employer was renegotiated and all of a sudden my services were no longer required.

The Bastards.


They gave you the ol' shaft did they? That sucks.:(

If it's any consolation, AT&T wireless "no longer required my services," after they decided they no longer used techs also. So now I'm anti-AT&T also.:)

[Serene]

K-Site (www.kryptonsite.com) just posted scans from the new Entertainment Weekly showcasing how much SV is kicking ass on Thursdays nights. It makes me all kinds of happy to see this exposure. :D :up:

I have a subscription to EW, but I don't have the new mag yet. :mad:

[avidreader]

Wont people be busy watching family movies on Thanksgiving night. I dunno, I'm not really up with Thanksgiving traditions. If what Triplet says is right, re 3 broadcasts of an episode, they would probably prefer to get Facade out of the way while they think people arent going to be watching.

Could that be the reason why ABC Family werent able to show Facade, because WB hasnt aired it 3 times.

December 15th they have Commencement and Arrival airing back to back, so that should be a good night.

Otherwise, good night for last night. :up:

just posted scans from the new Entertainment Weekly showcasing how much SV is kicking ass on Thursdays nights. It makes me all kinds of happy to see this exposure.



Hey, that is just so cool. I hope they give them a big spread for the 100th episode.

[triplet]

Wont people be busy watching family movies on Thanksgiving night. I dunno, I'm not really up with Thanksgiving traditions. If what Triplet says is right, re 3 broadcasts of an episode, they would probably prefer to get Facade out of the way while they think people arent going to be watching.

My Production Management class in College was a very, very long time ago so it may have changed since then but I doubt it.

I still think they have three airings then pay extra.... It seems to be what happens with Smallville, anyway.

Could that be the reason why ABC Family werent able to show Facade, because WB hasnt aired it 3 times.

Could be...

Hey, that is just so cool. I hope they give them a big spread for the 100th episode.

There was a spread in Variety for The Gilmore Girls 100th episode paid for by The WB promoting the show and congratulating the cast, crew and producers...

Smallville should get similar treatment, IMO.

I also hope they'll get some magazine covers the the week that episode airs.

Entertainment Weekly, TV Guide, etc...

[AgentPat]

Yet another press release from The WB...
(Non SV related info edited out)


Friday, November 18, 2005
"SMALLVILLE" CONTINUES ITS RECORD-SETTING WAYS, SCORING A NEW ALL-TIME NETWORK MARK FOR ITS TIME PERIOD IN MEN 18-34
Released by The WB
Burbank, CA November 18, 2005

"SMALLVILLE" IS AGAIN #1 IN ITS TIME PERIOD AMONG MEN 18-34, MEN 12-34 AND IS #2 IN MEN 18-49

TRIPLE-DIGIT GROWTH IS AGAIN THE ORDER OF THE DAY FOR "SMALLVILLE"

SMALLVILLE continued its outstanding record-breaking season with another all-time network record on Thursday. The super series from Tollin Robbins Productions in Association with Warner Bros. Television, achieved a 3.6 /12 among men 18-34, setting a new all-time, network time period record in that vital demo. The action show also scored the second highest ratings ever in the time period among men 12-34 (3.4/11), adults 18-49 (2.6/7), men 18-49 (3.0/9) and total viewers (6.0 million).

SMALLVILLE, which ranks #1 this season in its time period among young, male demos again dominated in these categories, ranking #1 in men 18-34 (3.6/12), men 12-34 (3.4/11) and male teens (3.1/10), while ranking #2 among men 18-49 (3.0/9). SMALLVILLE continued to deliver triple-digit growth over the parallel night a year ago, soaring +190% in persons 12-34, +173% in adults 18-34 and +189% in adults 18-49, as well as +157% in total viewers. The hit series also improved over the prior week across all 12-34, 18-34 and 18-49 demographics, including growth of +20% in adults 18-34 (3.0/9) and +16% in persons 12-34 (2.9/9).

For the night, The WB was #3 among all networks in men 18-34 (2.2/7) and men 18-49 (2.0/5) and was #2 from 8-10 p.m. among men 12-34 (2.3/7).

The WB achieved across-the-board gains compared to the previous Thursday and the parallel Thursday last season, including +100% growth in persons 12-34 (2.2/7), +91% in adults 18-34 (2.1/6) and +122% in adults 18-49 (2.0/5).

http://www.thefutoncritic.com/cgi/pr.cgi?id=20051118wb01

[AgentPat]

Excerpt from "Arts, Briefly"
The New York Times
11/19/05

All Too Easy for 'CSI'

The second half of a two-part episode of "CSI," in which the forensics team meticulously retraced a complicated shootout between the police and some bad guys, was Thursday's most popular show, with an audience of 28.82 million. That led CBS to another easy Thursday victory among both total viewers and adults 18 to 49, according to Nielsen's estimates. The only chink in CBS's Thursday armor was "Without a Trace," which reached second place in the 18-to-49 demographic: once again, it lost to NBC's "ER," despite drawing nearly 6 million more viewers in total (21.33 million versus 15.34 million). CBS's "Survivor," however, dominated the 8 p.m. hour in the 18-to-49 age group, as well as in the wider audience, with 18.98 million viewers. But WB's "Smallville," also at 8, continued to be one of the season's biggest surprises, beating all the other networks among men 18 to 34, its target audience. In that demographic, the Clark Kent series's move to Thursday nights has allowed WB to increase its audience by 163 percent from last year in the 8 p.m. slot. KATE AURTHUR

http://www.nytimes.com/2005/11/19/arts/19arts.html

[Brainiac 8]

Excerpt from "Arts, Briefly"
The New York Times
11/19/05

All Too Easy for 'CSI'

The second half of a two-part episode of "CSI," in which the forensics team meticulously retraced a complicated shootout between the police and some bad guys, was Thursday's most popular show, with an audience of 28.82 million. That led CBS to another easy Thursday victory among both total viewers and adults 18 to 49, according to Nielsen's estimates. The only chink in CBS's Thursday armor was "Without a Trace," which reached second place in the 18-to-49 demographic: once again, it lost to NBC's "ER," despite drawing nearly 6 million more viewers in total (21.33 million versus 15.34 million). CBS's "Survivor," however, dominated the 8 p.m. hour in the 18-to-49 age group, as well as in the wider audience, with 18.98 million viewers. But WB's "Smallville," also at 8, continued to be one of the season's biggest surprises, beating all the other networks among men 18 to 34, its target audience. In that demographic, the Clark Kent series's move to Thursday nights has allowed WB to increase its audience by 163 percent from last year in the 8 p.m. slot. KATE AURTHUR

http://www.nytimes.com/2005/11/19/arts/19arts.html


Thanks for the info Pat, this stuff is always nice to hear.:p :up:

[RakuMon]

Another one bites the dust. Alias gets the ax:
http://www.aintitcool.com/display.cgi?id=21899

[triplet]

I suppose I'm not surprised, but Garner probably isn't upset.... she's got a baby on the way and an A lister hubby at home.

[Brainiac 8]

I suppose I'm not surprised, but Garner probably isn't upset.... she's got a baby on the way and an A lister hubby at home.


I don't know, can Affleck really be considered an A-lister anymore?:confused: ;)

[Red X]

I don't know, can Affleck really be considered an A-lister anymore?:confused: ;)

E-lister is about it.

[triplet]

I don't know, can Affleck really be considered an A-lister anymore?:confused: ;)

LOL!

Maybe not... :D

Well, she's got a baby on the way, then.... ;)

[LarryLegend]

Come on, Affleck ruined Homer Simpsons's campaign for Mayor, he's poison, I tell ya, poison.

[Brainiac 8]

Come on, Affleck ruined Homer Simpsons's campaign for Mayor, he's poison, I tell ya, poison.

LOL:D

[NHawk19]

Anybody got the info on the syndicated eps on ABC family? I was just wondering how they are doing compared to the first runs

[AgentPat]

Anybody got the info on the syndicated eps on ABC family? I was just wondering how they are doing compared to the first runsThe information has since lapsed (ratings info usually only stays current for a week), but for w/e 11/18, SV was up 12% from the prior week and had a 1.9 rating. Last week's syndie ratings info (w/e 11/25) should be available sometime tomorrow. :)