Advertising - was the limited trailer release a bad idea?

[Matt]

It seems quite a few theaters did not get the trailer with MI:3. I didn't, I know a lot of others didn't. Bad move on WB part? This could very well be their last chance. X3 will not carry the trailer as WB still seems rather bitter over the Singer/Mardsen debacle. As far as I know Poseidon will not carry it, and many B.O. analysts are expected Poseidon to bomb anyhow. So...has WB missed their final chance to get the trailer out to a large mass appeal audience? I'm no advertisment executive...but it seems like a bad move.

[Weadazoid]

Posidon is gonna bomb


But I really think Superman gets that trailers in with X3

I think part of it is up to theaters discretion and Fox won't hold that big a grudge...after all they let WB use the Fox Studios in Autrailia to shoot some stuff even after the marsden issue so..no hard feelings IMO

[skruloos]

It seems quite a few theaters did not get the trailer with MI:3. I didn't, I know a lot of others didn't. Bad move on WB part? This could very well be their last chance. X3 will not carry the trailer as WB still seems rather bitter over the Singer/Mardsen debacle. As far as I know Poseidon will not carry it, and many B.O. analysts are expected Poseidon to bomb anyhow. So...has WB missed their final chance to get the trailer out to a large mass appeal audience? I'm no advertisment executive...but it seems like a bad move.
The problem is that the WB cannot control that very much. Most trailers are simply packed in with films and it is up to the theater managers to choose which trailer goes where. However, there is a reel before the movie that includes attached trailers. These are usually reserved for films from the same studio, i.e. the Phantom Menace trailer actually attached to copies of Wing Commander since they were both distributed by Fox. This is guaranteed advertising by a company for their own trailers as theater managers can't do anything about it since these trailers are on the same reels as the film itself. Knowing this, selling this space to advertise a competitor's film isn't done too often. I'm sure Paramount would rather use that limited space on the reel to advertise one of their own films rather then giving advertising space to Warner Bros.

[Matt]

Posidon is gonna bomb


But I really think Superman gets that trailers in with X3

I think part of it is up to theaters discretion and Fox won't hold that big a grudge...after all they let WB use the Fox Studios in Autrailia to shoot some stuff even after the marsden issue so..no hard feelings IMO

I don't know Daaaavey. Letting them rent a studio is one thing...giving the competition advertisment space...pretty stupid move.

[Matt]

The problem is that the WB cannot control that very much. Most trailers are simply packed in with films and it is up to the theater managers to choose which trailer goes where. However, there is a reel before the movie that includes attached trailers. These are usually reserved for films from the same studio, i.e. the Phantom Menace trailer actually attached to copies of Wing Commander since they were both distributed by Fox. This is guaranteed advertising by a company for their own trailers as theater managers can't do anything about it since these trailers are on the same reels as the film itself. Knowing this, selling this space to advertise a competitor's film isn't done too often. I'm sure Paramount would rather use that limited space on the reel to advertise one of their own films rather then giving advertising space to Warner Bros.

I read something about them only distributing the trailer to theaters that could carry digitial video.

[GothicPowerMix1]

I read something about them only distributing the trailer to theaters that could carry digitial video.

That would be just about the stupidest thing WB will have done with this Marketing

[Matt]

That would be just about the stupidest thing WB will have done with this Marketing

Agreed, MI:3 was quite possibly the marketing team's last chance...and they failed it would seem.

[skruloos]

I read something about them only distributing the trailer to theaters that could carry digitial video.
That's not true. The theater I went to does not carry digital video but it did show the trailer. It just didn't show it with my showing of MI:3. However, my sister and a few of my friends went to the same theater at different times and both showed the trailer. It's up to the discretion of the theater manager.

[Showtime]

I was under the impression the trailer was "attached" with MI3 and Poseidon. I guess my impressions are bogus. Heh Heh.

[storyteller]

Geeze i'm sure the tv ads will take care. Whats with these topics. It was the same with batman. People just need a few weeks ahead of time.

[Venom71]

I was under the impression the trailer was "attached" with MI3 and Poseidon. I guess my impressions are bogus. Heh Heh.
I thought it was going to be attached to all copies of Poseidon also..has that info been changed?

[Showtime]

Not sure V, I just spoke with Metropolisman over the phone and he told me that the trailer wasn't with MI3 either. He said they played 7 trailer and he just kept waiting for Returns but it never came.

[Venom71]

Not sure V, I just spoke with Metropolisman over the phone and he told me that the trailer wasn't with MI3 either. He said they played 7 trailer and he just kept waiting for Returns but it never came.
Hmm I want go and see MI3..partly to see the trailer on the big screen..but I also want to see it...I hope it is attached to the copy playing here.

[Excel]

It seems quite a few theaters did not get the trailer with MI:3. I didn't, I know a lot of others didn't. Bad move on WB part? This could very well be their last chance. X3 will not carry the trailer as WB still seems rather bitter over the Singer/Mardsen debacle. As far as I know Poseidon will not carry it, and many B.O. analysts are expected Poseidon to bomb anyhow. So...has WB missed their final chance to get the trailer out to a large mass appeal audience? I'm no advertisment executive...but it seems like a bad move.

actually....its with 70% of mi3s screenings.
-no idea with x3, but w.b. fox/comic book films have great relationships, actually. last year w.b. let fox air its fantastic four trailer with batman, and that was right after the whole singer/marsden thing.
-its ATTATCHED to ALL copies of poseidon. if you go see poseidn theres a 990% chance youll see the trailer.

-its not a bad move cause its getting more viewings then pirates 2, xmen 3, mi3, and da vinci code will/did get. so if this is bad, theirs are AWEFUL.

[Excel]

nothing changed matt has made a new ythread to try and continue false negative buzz .if you wanna def. see it on the big screen go see poseidon cause its attatched to the print like the teaser was with potter n v for vendetta

[Showtime]

Hmm I want go and see MI3..partly to see the trailer on the big screen..but I also want to see it...I hope it is attached to the copy playing here.

I am going to see it tomorrow because I enjoy MI movies. If the trailer is attached then even better. :up:

[Yellow Cyclone]

why wouldn't they put it with mi3? it was packed at my theater....wb drops the ball again

[Ita-KalEl]

It seems quite a few theaters did not get the trailer with MI:3. I didn't, I know a lot of others didn't. Bad move on WB part? This could very well be their last chance. X3 will not carry the trailer as WB still seems rather bitter over the Singer/Mardsen debacle. As far as I know Poseidon will not carry it, and many B.O. analysts are expected Poseidon to bomb anyhow. So...has WB missed their final chance to get the trailer out to a large mass appeal audience? I'm no advertisment executive...but it seems like a bad move.

Your point isn't totally wrong, but, man, I can say you that the party's just started. You have only to wait...you can't even imagine what is coming...
you'll not be disappointed...or probably yes (for our joy) :D

[RedIsNotBlue]

I never see any comic book film trailers on the big screen. The studios dont care about Ohio...haha.

[Showtime]

^That is odd? Ohio must get no play.

[RedIsNotBlue]

Every movie I have been to the audiences have been pretty damn dead too. I hear all these reports of audiences clapping and cheering and I have never experienced that.

[Tzigone]

I have, once. Everyone clapped at the end of ROTJ in the theaters. I did too, and I remember thinking it was the weirdest thing, because it wasn't like the actors could hear us.

[skruloos]

I am going to see it tomorrow because I enjoy MI movies. If the trailer is attached then even better. :up:
You like the MI movies and you yet you haven't watched any Bond films? Wow. My problems with the MI films is that they don't really focus on the team too much. They make it more like Ethan Hunt is America's answer to Bond.

[Asgard]

Is it possible to get any answers if you call your local theaters and ask what trailers they will be showing before a movie?

[Showtime]

You like the MI movies and you yet you haven't watched any Bond films? Wow. My problems with the MI films is that they don't really focus on the team too much. They make it more like Ethan Hunt is America's answer to Bond.

I can't relate the character of Ethan Hunt to Bond because I haven't seen the movies. I view them for what they are, action oriented entertainment, it's the same view I have on the Bourne movies.

[skruloos]

I can't relate the character of Ethan Hunt to Bond because I haven't seen the movies. I view them for what they are, action oriented entertainment, it's the same view I have on the Bourne movies.
Well that's what I mean. Ethan Hunt functions a lot like James Bond and Jason Bourne. I think you'd like the Bond films.

[Showtime]

Well that's what I mean. Ethan Hunt functions a lot like James Bond and Jason Bourne. I think you'd like the Bond films.

I think you mentioned I should start with Goldfinger, so that will be my approach. I think I'll enjoy them as well, not watching Bond movies took on a life of it's own. Almost like being proud of not pumping your own gas, if that makes sense.

[skruloos]

I think you mentioned I should start with Goldfinger, so that will be my approach. I think I'll enjoy them as well, not watching Bond movies took on a life of it's own. Almost like being proud of not pumping your own gas, if that makes sense.
I understand. Yes, Goldfinger is great. I prefer From Russia with Love but that's neither here nor there. You might enjoy Goldeneye as well.

[Showtime]

I am definately going to check these out, I feel cheated that I haven't.

[Excel]

matt youve said two flat out lies-that the trailer isnt airing with poseidon, and thats its only airing in digital theaters.

this thread is a joke. if this a bad move then how bad was any othe rmay film or pirates 2s marketing then?

[Katsuro]

Man, I was so dissapointed to not see the trailer with MI:3! There were literally 6 trailers, and neither was Superman Returns. It was a major theater too, and the audience was packed.

I'll bet i'd have gotten a reaction to it too, I mean the audience even clapped during the film when Phillip Seymour Hoffman's character was killed. Also, the trailer for "Click" was met with groans (my theater shows tv spots, commericals, and HBO First Looks before the regular trailers even start, and they'd shown like 5 "Click" ads already).

Too bad I have no desire to see Posiedon... maybe Da Vinci Code will have it.

[Michael Corleone]

I don't know Daaaavey. Letting them rent a studio is one thing...giving the competition advertisment space...pretty stupid move.
Neither fox nor X3 are competition. I dont know why people still think this. They open a full month apart. No matter how big X3 is it's not going to hold number one till June 30th. And even if it does its simple...Superman will be the new film. Everyone will have already seen X3.

As for Fox putting a WB trailer in front of X3...it happens all the time. It's not a new thing.

[skruloos]

Neither fox nor X3 are competition. I dont know why people still think this. They open a full month apart. No matter how big X3 is it's not going to hold number one till June 30th. And even if it does its simple...Superman will be the new film. Everyone will have already seen X3.
It has nothing to do with X3. The fact is that trailers that are actually attached to films are usually reserved for other films of the same studio. And believe it or not, that's a hot commodity because it's guaranteed advertising. And sorry, but if you don't believe that movie companies aren't in competition for your money, then you're being a bit naive. If it comes down to helping advertise your studio's tentpole summer film or a rival studio's movie, which one do you think a company is going for?


As for Fox putting a WB trailer in front of X3...it happens all the time. It's not a new thing.
It doesn't happen all the time. Attached trailers are reserved for films from the same studio. Only when the company decides to sell that space to another company is done another way. Remember, we are talking about attached trailers here that actually come on the same reel as the film.

[Excel]

i think he meant just having trailer shownwith films all the time, and thats true. x3 miht have superman due to v for vendetta had x3.

[Yellow Cyclone]

Man, I was so dissapointed to not see the trailer with MI:3! There were literally 6 trailers, and neither was Superman Returns. It was a major theater too, and the audience was packed.

I'll bet i'd have gotten a reaction to it too, I mean the audience even clapped during the film when Phillip Seymour Hoffman's character was killed. Also, the trailer for "Click" was met with groans (my theater shows tv spots, commericals, and HBO First Looks before the regular trailers even start, and they'd shown like 5 "Click" ads already).

Too bad I have no desire to see Posiedon... maybe Da Vinci Code will have it.

this was EXACTLY like my theater...

was your's a regal katsuro?

stupid click commercial before coke ones, then ANOTHER click preview...they could've slapped in SR/POTC2/Bond there easily...audience dug the parts in mi3 and laugh/clapped at others, i would've LOVED to seen their reaction to the plane part in SR....gg WB

[DACrowe]

Well depending on theaters, but if you go to a theater that shows a lot of trailers (I do) before showing the attached one,, Igaruntee SR will be on X3. Fox may not garuntee it for WB but any theater that advertises a lot knows that putting a major summer comic book film before an audience who just paid to see one this month is simply good business.

BTW how was M"I3? I haven't seen it yet and am still a wee bit weary as I hated the second one and am tired of Tom Cruise's overinflated ego. But I still enjoyed the first one so....

[explode7]

Whats with all this negative energy towards WB???

[Yellow Cyclone]

DACrowe, if you liked the first one, you'll like the 3rd one, it has more of the team (than the first) and hoffman is a great bad guy

explode7, i think the neg energy is because WB is in charge of the marketing, and so far its been kind of on the down side

as of yesterday MI3 has made 48 million bucks. assuming 8 bucks a ticket, thats 6 MILLION PEOPLE

WB could've reached that many ppl with minimal effort, instead they decided to do it for free, and slap the SR trailer with one of their own in-house movies (psoeidon)

kind of cheap considering that SR is one of their biggest movies ever. i mean he's freaking superman, he should be everywhere.

remember the spidey1 promos? billboards, ads, trailers EVERYWHERE. you couldn't drive down the street without seeing it, it was great marketing on sony's part

[bud7486]

So only some of the MI:3 have the SR trailor and all of the Posiedon theatres will have the SR trailors. Nobody knows whether or not it will be on X-3, am i correct?

[Evelisse]

Yep, SR full trailer was shown with my viewing of Mi 3 this afternoon, down here at an AMC theater in Florida, was Over the Hedge, Click, Superman Returns, Nacho Libre, then a very good Movie :D