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View Full Version : Can SR box office numbers influence on BB sequels?


Cinemaman
07-05-2006, 11:45 PM
SR was great and excellent superhero movie, but it is making very low numbers, especially I cant imagine what will happen after POTC2 opening day :eek:

If it doesn't make more than $230m, can it influence on BB sequels?

I mean SR has $260m budget and as what we can expect from it, will flop.

The same happened with Poseidon. The only normal franchise, which makes very high numbers is Harry Potter. Batman is also not bad in box office.

Summer 2006 wasn't good for WB, so they can change something in marketing strategy or even stop making superhero movies.

What you think?

As for my mind, I dont want WB to stop making superhero movie blockbusters. But they should be smarter with marketing and release dates.

StorminNorman
07-05-2006, 11:50 PM
No. Simple as that.

DeFett
07-06-2006, 12:01 AM
I'm hoping SR will have legs like BB did last year.

POTC starts tonight so it will be interesting to see how much it will pull in over the weekend.

kytrigger
07-06-2006, 12:18 AM
I don't see it affecting the Batman franchise except possibly the marketing strategy. The budget for SR was ridiculously high whether you take into account the past franchise costs or not. WB probably won't give BB the same amount of money taht they put into SR, but I don't think that NOlan wants/needs that much either.

The fact that building the Narrows was a pretty big chunk of the budget, and that they will most likely use that again (even with the problems of filming in England), actually means that the BB sequel will probably just be around the same amount that BB cost, or maybe just a bit more.

Cinemaman
07-06-2006, 12:37 AM
Well, if BB2 makes more than $250m, then WB will be glad with this.

I think they will give Nolan to make BB2 $140m, what will be enough to make the movie on BB's level.

The marketing should be changed. Less promotion, but more teasing.

Retroman
07-06-2006, 02:21 AM
Can SR box office numbers influence on BB sequels?
No, i don't think so. Warner has shown faith in Nolan's vision of Batman. Fans, critics and general audience seem to like it. The box office numbers were good(371,853,783) so why change it?

boywonder13
07-06-2006, 02:24 AM
AHHHHHHH!!

Superman Returns isnt going to or isnt a flop!!!

Whatever happens to it it will not affect future comic book movies.
http://www.superherohype.com/forums/showthread.php?t=241001

xwolverine2
07-06-2006, 02:42 AM
batman is the DC icon.... he promises not to suck;)

Jack Napier
07-06-2006, 04:20 AM
The fact that building the Narrows was a pretty big chunk of the budget, and that they will most likely use that again (even with the problems of filming in England), actually means that the BB sequel will probably just be around the same amount that BB cost, or maybe just a bit more.

Will that set still be intact though? Usually they disassemble sets when they're done with them, empty out the studio building they're using. Who knows though?

I don't think Superman is doing that bad. The media reports on the most heightened moments of reality, and if a movie isn't hitting every record out of the park, it's a complete failure. Saying it's a modest success or doing better than average isn't much of a story for a Superman movie, so spread the word that it's a "flop", and they sell some newspapers. If it doesn't make $1 more at the box office this weekend than Spider-Man 2 did, then something's gotta be wrong. I think that's ridiculous. I'm amazed when box office numbers are shattered so soon after each other (Harry Potter being bested by Spider-Man) but I don't expect every movie to out-do the one that opened a week before it. ****, wasn't X-Men 3 an impressive enough opening to cover the whole summer?

Frankly, I'm getting scared of the bar that's been set. If Superman opened to $130 million or so, that would mean that the next movie would have to top that. In doing that, advertising would have to be amped, and that alone is getting out of hand. Advertising for any movie or TV show has been pumped on steroids compared to 5 years ago. Do you ever watch the USA channel? You're trying to watch it, and out of the corner Kyra Sedgewick walks across the damn screen, shines a lightbulb, and a huge blurb that reads "THE CLOSER" appears. It's so distracting. Then when commercials come up, The Closer is guaranteed an additional 30 seconds of advertisement.

End rant.

Jack Napier
07-06-2006, 04:25 AM
Speaking of advertising, do these bigwigs think that they're really rallying up their ideal demographic here with those AMERICAN PIE: BAND CAMP advertisements at the top of the screen? I'll deliberately not watch that *SHEEIT*, to illustrate how amped advertising doesn't mean we won't see through how crappy a product being sold really is.

Finally...END RANT.

JokerNick
07-06-2006, 07:57 AM
why do people think Superman is a bust.......it made over 100 Million in it's first week of release!!!!!!! that is not a falure people....

nogster
07-06-2006, 08:19 AM
its not a bust but cmon. its superman. the biggest name in superhero's. i was expecting monster numbers. at least comparable to spiderman 1 and 2.
batman begins did well but it lacked that massive marketing push esspecially here in australia. it was marketed terribly over here.
i doubt it will have the legs of BB. as it simply is a weaker film. it should of been AWESOME. its superman....returning. its a big event. but the script was silly and weak and that affected the overall storytelling/film making. BB on the other hand had a good fleshed out script and the story telling was impeccable. thats what gave it legs. after the initial excitement of seeing supes back on the big screen. the film will fade out. its not good enough a film IMO.
hey, i enjoyed it. but it wasnt as good as it should've been.

Two-Face
07-06-2006, 08:23 AM
Damit! I still got to wait 8 days more.

kytrigger
07-06-2006, 08:53 AM
Will that set still be intact though? Usually they disassemble sets when they're done with them, empty out the studio building they're using. Who knows though?


That part of the set is actually still up because all of the buildings were actually real. Each one was a few stories high. It must have been an amzing thing to see the set they made.

Cinemaman
07-06-2006, 09:37 AM
Well if WB makes better smarter promotion with better marketing strategy, BB2 will become for BB something like X2 was fow X1, and that means better movie, more critical success and higher numbers.

theShape
07-06-2006, 12:09 PM
why do people think Superman is a bust.......it made over 100 Million in it's first week of release!!!!!!! that is not a falure people....

it's a bust because it was hyped to be like...the biggest movie ever. the promotion is insane, and the budget was WAY overboard. so while it seems like it's pulling in good numbers, it's really a bit of a letdown. especially now that POTC2 is coming in to break all kinds of records and steal SR's box office.

explode7
07-06-2006, 12:26 PM
BB2 making 250M Domestic??? Don't make me laugh!!! The most it'll do is probably 210M tops. And remember Iron Man is comming out.

Cinemaman
07-06-2006, 12:30 PM
BB2 making 250M Domestic??? Don't make me laugh!!! The most it'll do is probably 210M tops. And remember Iron Man is comming out.

IM will not make even $230m, this hero isn't so popular like Batman.

BB2 will be for BB something like X2 was for X1.

BB got good WOM and people will see sequel.

$250m as minimum.

P.S. You are f***ing MARVEL FANBOY :mad::down

explode7
07-06-2006, 12:37 PM
Iron Man could and probably can pull a Fantastic Four. Which seemed to be pretty close to BB numbers.

StorminNorman
07-06-2006, 12:47 PM
Will that set still be intact though? Usually they disassemble sets when they're done with them, empty out the studio building they're using. Who knows though?

Michael Caine said they are still up.

Katsuro
07-06-2006, 01:42 PM
I'm sure they kept the sets up in preperation for the sequel. No use demolishing a set only to rebuild it 2 years later.

Another reason this sequel could be cheaper, less traveling. For BB they had to travel abroad to film the scene at Ra's al Ghul's temple. The next film should be only in Gotham, so it'll save them money.

Cinemaman
07-06-2006, 01:56 PM
Well, I think WB should give Nolan $140m, what will be enough.

Besides, all storylines in sequel happens only in Gotham.

But also, they need better prmotion strategy.

I mean, they should start making better trailers. They should show more action, energy and dramatic scenes.

DV8
07-06-2006, 02:30 PM
The SR budget wasn't really $260 mill . . . . it cost a lot in fuack ups, that is in failed reboots a la Nick Cage and Burton and Abrams, but the actual film was around $185 mill

That being said, I think that there's a problem with the moviegoer market in general . . . a lot of people can and will get a bootleg instead of seeing a film the way it's meant to be, with hella loud noise and mindbending effects on the BIG screen

Wouldn't you think that theater companies would invent some kind of new screen that scrambles the signal to bottlegging cameras? Kinda how when you try to watch a porno that isn't authorized, and you get just glimpses of the bj's and such . . . . wow; this post went waaaaaay off tangent :O

Cinemaman
07-06-2006, 02:33 PM
The SR budget wasn't really $260 mil . . . . wait . . . was it!?

It was. And summer 2006 is not good time for WB. Both SR and Posseidon didn't make what they were expecting.

But SR is still making not bad box office.

DV8
07-06-2006, 02:37 PM
^no, it wasn't that bad . . . . I modified my questionability . . . .

theShape
07-06-2006, 02:37 PM
The SR budget wasn't really $260 mil . . . . wait . . . was it!?

it technically was a lot more. an article in entertainment weekly said that along with getting the rights to the character back and paying off the directors and other people from past attempts at making it, the total budget was around $350 mil or something. which is crazy.

DV8
07-06-2006, 02:43 PM
it technically was a lot more. an article in entertainment weekly said that along with getting the rights to the character back and paying off the directors and other people from past attempts at making it, the total budget was around $350 mil or something. which is crazy.

Yeah, but that wasn't the actual production budget . . . . it didn't really cost that $350mil to make the film . . . just to actually get the fuacker made after years of futile attempts at a restart. . . .

theShape
07-06-2006, 02:51 PM
Yeah, but that wasn't the actual production budget . . . . it didn't really cost that $350mil to make the film . . . just to actually get the fuacker made after years of futile attempts at a restart. . . .

i just looked at the article and it says OVER $350 mil. and i said it wasn't just the production budget, but that's still about $100 mil extra put into this film that they're trying to make back. and the $350 mil doesn't even incluse promotion or anything like that.

so SR has quite the road ahead of them.

DV8
07-06-2006, 03:13 PM
^for sure . . . in terms of breaking even . . . but the film itself shouldn't have to burden all of that weight, cuz half of that amount was the studio's fault . . . I knew that it cost dam near $400mil (to round up generously) to bring back the man of steel, but had they not dicked around so much, they could've done it for the $200mil that Singer used . . .

Alonsovich
07-06-2006, 03:54 PM
Will that set still be intact though? Usually they disassemble sets when they're done with them, empty out the studio building they're using. Who knows though?

Simple answer... no. The BB sets weren't built in any studio. They were built in the Cardington Hangars, where they still stand. WB just pays the monthly rent.

StorminNorman
07-06-2006, 06:40 PM
It was. And summer 2006 is not good time for WB. Both SR and Posseidon didn't make what they were expecting.

But SR is still making not bad box office.

I've heard that the budget was greatly exaggerated.

xxshady
07-06-2006, 06:43 PM
What was Batman Begins budget?

And did Batman Begins really make 300,000,000 bucks? I thought it would be less >___>

Cinemaman
07-07-2006, 08:55 AM
I've heard that the budget was greatly exaggerated.

The official budget of SR was $204m.

theShape
07-07-2006, 01:35 PM
The official budget of SR was $204m.

the production budget, yes. but with all the problems with the rights and past directors, the total budget was $360 mil.

y2jversion1
07-07-2006, 01:42 PM
What was Batman Begins budget?

And did Batman Begins really make 300,000,000 bucks? I thought it would be less >___>

BB:

Production Budget: $150 million

Domestic: $205,343,774 55.2%+ Foreign: $166,510,009 44.8%= Worldwide: $371,853,783

EternalMaster
07-07-2006, 01:42 PM
the production budget, yes. but with all the problems with the rights and past directors, the total budget was $360 mil.

Highest I've heard is $260 mill from places like box office mojo. Not sure where some of you are coming up with over $300 mill from.

If you're including ad campaign and marketing, then you'd have to do the same for all movies. Which some figures would blow people's minds. But we usually leave that stuff out and just go by budget... which for SR is still over $200 mill.

I doubt that any financial loss on SR will affect a BB sequel though.

ultimatefan
07-07-2006, 01:46 PM
i just looked at the article and it says OVER $350 mil. and i said it wasn't just the production budget, but that's still about $100 mil extra put into this film that they're trying to make back. and the $350 mil doesn't even incluse promotion or anything like that.

so SR has quite the road ahead of them.
They didnīt spend all that at once, donīt have to bring it all back at once too. if they didnīt make the movie, itīd be negative revenue anyway. I think SR will succeed in the end, but still... One franchise doesnīt affect the other. The Batman franchise is back in shape and I bet the sequel will make more than the first.

fabman
07-07-2006, 02:08 PM
Superman Returns DID NOT REALLY COST 260 milion dollars. It cost 220 milion dollars, including 40 milion spent for cancelled projects such as Tim Burton's.

Cinemaman
07-07-2006, 02:30 PM
Superman Returns DID NOT REALLY COST 260 milion dollars. It cost 220 milion dollars, including 40 milion spent for cancelled projects such as Tim Burton's.

WB have already confirmed official budget, $204m.

Two-Face
07-07-2006, 03:14 PM
What was BB's bugdet? $180m?

StorminNorman
07-07-2006, 05:10 PM
The official budget of SR was $204m.

See, I have heard reports of 250-300M, thats just ridiculous.

Cinemaman
07-07-2006, 07:06 PM
See, I have heard reports of 250-300M, thats just ridiculous.

Totaly agreed.I was amazed myself, when I first read about $300m budget, it was impossible.

WTFwuzThT
07-07-2006, 07:13 PM
Yeah, the biggest thing we have to worry about is if the douchebag trio get's their hands on the Batman Superman movie. Of course him talking about sequels at this point is a bit optimistic on his part if you ask me.

Boom
07-07-2006, 07:50 PM
Yeah, the biggest thing we have to worry about is if the douchebag trio get's their hands on the Batman Superman movie. Of course him talking about sequels at this point is a bit optimistic on his part if you ask me.
The biggest thing you have to worry about is the mods seeing comments like this.

Keep up that attitude, and I'll give you a week, at most.

ChrisBaleBatman
07-07-2006, 08:54 PM
Superman's going to get a sequel, I think it's etched in stone.

It'd be near impossible to get a Batman/Superman movie WHILE there's a Batman sequel on the way. Plus.....Nolan would have to be part of it, since you'd wonder how would they lure Bale into doing it without him. So...that's that. You can worry the next 5 years about it, if you want, but you'll just be wasting your time.

I don't see how the BO numbers for SR affects Batman, and vice versa. They're seprate franchises. That's it.

theShape
07-07-2006, 11:19 PM
Highest I've heard is $260 mill from places like box office mojo. Not sure where some of you are coming up with over $300 mill from.

If you're including ad campaign and marketing, then you'd have to do the same for all movies. Which some figures would blow people's minds. But we usually leave that stuff out and just go by budget... which for SR is still over $200 mill.

I doubt that any financial loss on SR will affect a BB sequel though.

the "over $350 mil" came from an entertainment weekly article (in which superman returns was the cover story). the article includes much info about the rocky road to getting the film made, and the production itself.

the final production budget came to $204 mil.
without the Australian tax credits, $223 mil.
add the bills for past attached directors Ratner and McG, you get $263 mil.
so that is essentially the budget, plus another $100 mil in wordwide marketing costs.

$363 million. those numbers came directly from the article. look it up on ew.com if you want to read the whole thing.

ChrisBaleBatman
07-08-2006, 03:04 AM
****ing wow. I think WB must be happy to get any money back to begin with, simply by how much was spent on the **** that failed.

ChrisBaleBatman
07-08-2006, 03:05 AM
Got this from BOF, posted by Jett:

SUPERMAN expected to hit $250 million

An excerpt:

"Two weeks ago, this picture was in big trouble," said Steve Mason, a columnist for the Box Office Prophets website and a Los Angeles-area theater owner and talk radio host.

"The early marketing was mishandled, and it took a while to get any traction in the marketplace. Now it looks like the film will get to $250 million domestically, and they've got to be overjoyed at Warner Bros."

http://www.latimes.com/business/la-fi-superman3jul03,0,2414509.story?track=tothtml

Cinemaman
07-08-2006, 05:12 AM
the production budget, yes. but with all the problems with the rights and past directors, the total budget was $360 mil.

But it has no connection with SR.

fabman
07-08-2006, 05:39 AM
Batman/Superman: MTV asked Bryan Singer if he'd do it and he anwered "yes", but this doesn't mean he will do it. I mean, we can expect Batman and Superman sequels until 2011, 2012 and I don't think there will ever be a crossover until both franchises are concluded.

just my 2 cents...

BatMatt
07-08-2006, 10:21 AM
Why would Iron Man affect anything? It will be released around five weeks or so before Batman 2

DV8
07-08-2006, 12:01 PM
I'm still trying to figure out who the "douchebag trio" refers to . . . :confused:

Alonsovich
07-08-2006, 12:02 PM
I'm still trying to figure out who the "douchebag trio" refers to . . . :confused:

Singer, Dougherty and Harris.

JokerNick
07-08-2006, 12:03 PM
Why would Iron Man affect anything? It will be released around five weeks or so before Batman 2

not to mention he's probably not even on the top 10 list for most well known or popular hero's

DV8
07-08-2006, 12:06 PM
Singer, Dougherty and Harris.

ahhhhhhh . . . I see; wow, thanks for the quick answer :up:

Katsuro
07-08-2006, 12:52 PM
not to mention he's probably not even on the top 10 list for most well known or popular hero's

If you dont count multiple X-Men characters, i'd say he probably is.

StorminNorman
07-08-2006, 01:28 PM
Singer, Dougherty and Harris.

Singer, Dougherty and Harris have done a fantastic job with Superman and X-Men.

god/devil
07-09-2006, 11:38 AM
The best way to look a BB2 box office is compare it to x-men francise.
BB and X-1 grabbed peoples attention and made decent numbers at the box office. Through dvd and other outlet eg tv, the popularity of the film grew hence the big box-office difference between x-1 and x-2.

BB2 will do the same

Karea07
07-17-2006, 04:29 PM
Nope.

gillberg2k1
07-17-2006, 04:55 PM
SR was great and excellent superhero movie...

That's VERY debatable.

The general public has made it clear that it is not interested in a Superman movie thats sole purpose is to capitalize on people's nostalgia, while using a "hip MTV" plot that focuses on a soap opera worthy love triangle.

Not trying to bash on SR here, but there's a big difference between that picture and the new Batman franchise.

MJZ
07-17-2006, 04:59 PM
Got this from BOF, posted by Jett:

SUPERMAN expected to hit $250 million

An excerpt:

"Two weeks ago, this picture was in big trouble," said Steve Mason, a columnist for the Box Office Prophets website and a Los Angeles-area theater owner and talk radio host.

"The early marketing was mishandled, and it took a while to get any traction in the marketplace. Now it looks like the film will get to $250 million domestically, and they've got to be overjoyed at Warner Bros."

http://www.latimes.com/business/la-fi-superman3jul03,0,2414509.story?track=tothtml

"Expected" my ass. SR was "expected" to do 110 mil domestic in its first few days and fell short of that.

200 mil may be achievable if it has iron legs (and it stays in theaters), but 250 mil they're dreaming.

nogster
07-17-2006, 05:08 PM
keep singer away from batman, he failed in supermans return.
or else we may get batmans son.........oh god no. stay away singer.

gillberg2k1
07-17-2006, 05:21 PM
"Expected" my ass. SR was "expected" to do 110 mil domestic in its first few days and fell short of that.

200 mil may be achievable if it has iron legs (and it stays in theaters), but 250 mil they're dreaming.

I honestly have no clue what could give it iron legs at this point, as all word of mouth has been extremely neutral or negative. The quality just isnt there to keep it afloat much longer.

There's no way it'll go to 250mil, 200 is certainly more reasonable, but still a very optimistic prediction.

MJZ
07-17-2006, 05:27 PM
Most secondhand reports indicate the attendance at screenings to be extremely low, even in the UK where it just recently opened.

FaT_tONle
07-17-2006, 05:33 PM
If it does I will ***** in my pants :o

MJZ
07-17-2006, 05:46 PM
If it does I will ***** in my pants :o

Wouldn't be the first time, eh bud? :)

StorminNorman
07-17-2006, 06:29 PM
keep singer away from batman, he failed in supermans return.
or else we may get batmans son.........oh god no. stay away singer.

LOL, yes because Batman having a son will completely ruin the franchise - thank god it has never happened in the comics :rolleyes:

Superman Returns was a fantastic movie, if Singer wants to do a Batman v. Superman movie I would be all for it. I would want a different writer (Jeph Loeb) simply because I would want a guy with Batman experience, but Singer as a director is fantastic.

Doc Holliday
07-17-2006, 06:33 PM
Superman Returns was a fantastic movie, if Singer wants to do a Batman v. Superman movie I would be all for it. I would want a different writer (Jeph Loeb) simply because I would want a guy with Batman experience, but Singer as a director is fantastic.

Norm, we need to have a Pro-SR coalition, so we can defend this great movie.

StorminNorman
07-17-2006, 07:12 PM
Norm, we need to have a Pro-SR coalition, so we can defend this great movie.

I would but I am already involved with one group of militants with my Bettanists - if I had another people would consider me power hungry :(

nogster
07-17-2006, 10:43 PM
i agree that singer is a good director. i liked both xmen films, usual suspects was awesome. but superman returns was a big letdown. massive for me. i love superman but the story was poor. i cant overlook the massive flaws in the film.
i know with BB the big flaw is the microwave emmiter should affect humans too but i can overlook that as the movie explains it emmits "focused" microwaves. but i cannot overlook the fact that superman carried a kryptonite island into space when 20mins before hand he couldnt even defend himself against lex standing on this island. and he had a shard stabbed in him?? wtf. singer and the writers in one sequence threw out all i have been shown/told/read about superman. that kryptonite mutes his powers and kills him.......but no... a bit of a sunbake and wham even his achilles heel. his ONLY weakness is not enough. so much for lex's idea of a new krypton that superman cant do anything about as its krypotnite. noo. supes can actuall lift this continent into space..
it ruined the film for me. that and the dissapointment on the arc they went with the days of our lives love triangle.....
i cant express my dissapointment in this film enough even though i still enjoyed it, but the more i think about, the worse it gets. this film needed to be better than what it was.

Mee
07-17-2006, 10:55 PM
Superman's box office would only hurt a World's Finest film, it shouldn't matter to the Batman series.

gillberg2k1
07-18-2006, 12:22 AM
In the WF scenario, my issue would be whether or not it was Singer's Superman being used along side Bats.

If it was indeed the Superman of SR, than I'd venture to say it'd go over about as well as a screen door on a submarine. The public have taken very well to Bale's Batman, but not so much to Routh's Supes. I think AKW had the right idea in his original BvS screenplay, but I'd remove any connection to the previous franchises (save for Begins, in which case, the ideal BvS would be made about 10 years or so from now).

As for Singer directing, I'd probably pass on that one and find a third party who's willing to give the whole thing a fresh look without bias to one side or the other. (Remember, by the time this thing gets made, both franchises should have at least a trilogy, though I doubt the SR franchise will).

Retroman
07-19-2006, 02:06 PM
If they can make Kingdom Come as the BvS movie i'll do a happy dance for a week.

Van Petrol
07-19-2006, 04:40 PM
SR was great and excellent superhero movie, but it is making very low numbers, especially I cant imagine what will happen after POTC2 opening day :eek:

If it doesn't make more than $230m, can it influence on BB sequels?

I mean SR has $260m budget and as what we can expect from it, will flop.

The same happened with Poseidon. The only normal franchise, which makes very high numbers is Harry Potter. Batman is also not bad in box office.

Summer 2006 wasn't good for WB, so they can change something in marketing strategy or even stop making superhero movies.

What you think?

As for my mind, I dont want WB to stop making superhero movie blockbusters. But they should be smarter with marketing and release dates.

I wouldn't think it would affect it.

ultimatefan
07-19-2006, 05:34 PM
One franchise has nothing to do with the other.

Katsuro
07-19-2006, 09:07 PM
i agree that singer is a good director. i liked both xmen films, usual suspects was awesome. but superman returns was a big letdown. massive for me. i love superman but the story was poor. i cant overlook the massive flaws in the film.
i know with BB the big flaw is the microwave emmiter should affect humans too but i can overlook that as the movie explains it emmits "focused" microwaves. but i cannot overlook the fact that superman carried a kryptonite island into space when 20mins before hand he couldnt even defend himself against lex standing on this island. and he had a shard stabbed in him?? wtf. singer and the writers in one sequence threw out all i have been shown/told/read about superman. that kryptonite mutes his powers and kills him.......but no... a bit of a sunbake and wham even his achilles heel. his ONLY weakness is not enough. so much for lex's idea of a new krypton that superman cant do anything about as its krypotnite. noo. supes can actuall lift this continent into space..
it ruined the film for me. that and the dissapointment on the arc they went with the days of our lives love triangle.....
i cant express my dissapointment in this film enough even though i still enjoyed it, but the more i think about, the worse it gets. this film needed to be better than what it was.

He was weak on the island because he was standing on the surface, where the Kryptonite was. However, when he lifted it, he dug deep underneath it, and grabbed a huge chuck of the earth beneath the island. Kryptonite still has to be rather close to him in order to affect him, so it's not until the land underneath starts crumbling away, and the Kryptonite on the island itself starts growing and poking through (you see it start to grow out towards him) that he finally releases the island and falls back to Earth, unconcious.