Zenien
08-16-2006, 02:28 AM
Q: The Wii seems to emphasize the controller, not heavy attention on graphics. Is that by design?
A: That is exactly by design. Our visuals for Wii will look fantastic, but in the end, prettier pictures will not bring new gamers and casual gamers into this industry. It has to be about the ability to pick up a controller, not be intimidated, and have fun immediately. The trick is being able to do that, not only with the new casual gamer, but do it in a way that the core gamer gets excited as well.
Q: Microsoft has made the comment that people can buy an Xbox 360 and Wii for about the same price as a PlayStation 3. Would you mind terribly if that happened?
A: I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.
Q: How do you extend your online strategy to Wii?
A: It's the same premise. We will offer online-enabled games that the consumers will not have to pay a subscription fee for. They'll be able to enjoy that right out of the box. The Wii console is going to be Wi-Fi enabled, so essentially, you'll be able to plug it in and go. It won't have hidden fees or costs.
Q: Your background is in marketing. Without divulging competitive secrets, can you characterize your marketing plan?
A: It's going to be massive amounts of hands-on activity, as well as showcasing exactly how Wii games are different. We're going to create advocacy. We're going to make it so that everyone who tries the Wii experience talks to their friends and neighbors. It's going to be a really provocative sight to be seeing teens and 20-year-olds and 40-year-olds and 50-year-olds talking about how different this experience is.
Q: Can the Wii take Nintendo back to the top of the mountain?
A: Our goal is to have as many teens and young adults as we have 40-plus-year-olds excited about the platform. We're trying to expand this business here in the U.S in a way that it really hasn't been expanded ... for the health of this industry.
Q: How do you handicap your competitors; what worries you most about them?
A: Our competitors are both going down the same path. Both believe that more and more performance with a higher and higher price tag are their keys to success. So what do I see? I think our two competitors will trade share between them, while we go off and grab share in a completely different way.
http://www.usatoday.com/tech/gaming/2006-08-14-nintendo-qa_x.htm?POE=TECISVA
The man, the myth, the legend...
http://images.usatoday.com/tech/_photos/2006/08/15/nintendo-large.jpg
A: That is exactly by design. Our visuals for Wii will look fantastic, but in the end, prettier pictures will not bring new gamers and casual gamers into this industry. It has to be about the ability to pick up a controller, not be intimidated, and have fun immediately. The trick is being able to do that, not only with the new casual gamer, but do it in a way that the core gamer gets excited as well.
Q: Microsoft has made the comment that people can buy an Xbox 360 and Wii for about the same price as a PlayStation 3. Would you mind terribly if that happened?
A: I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.
Q: How do you extend your online strategy to Wii?
A: It's the same premise. We will offer online-enabled games that the consumers will not have to pay a subscription fee for. They'll be able to enjoy that right out of the box. The Wii console is going to be Wi-Fi enabled, so essentially, you'll be able to plug it in and go. It won't have hidden fees or costs.
Q: Your background is in marketing. Without divulging competitive secrets, can you characterize your marketing plan?
A: It's going to be massive amounts of hands-on activity, as well as showcasing exactly how Wii games are different. We're going to create advocacy. We're going to make it so that everyone who tries the Wii experience talks to their friends and neighbors. It's going to be a really provocative sight to be seeing teens and 20-year-olds and 40-year-olds and 50-year-olds talking about how different this experience is.
Q: Can the Wii take Nintendo back to the top of the mountain?
A: Our goal is to have as many teens and young adults as we have 40-plus-year-olds excited about the platform. We're trying to expand this business here in the U.S in a way that it really hasn't been expanded ... for the health of this industry.
Q: How do you handicap your competitors; what worries you most about them?
A: Our competitors are both going down the same path. Both believe that more and more performance with a higher and higher price tag are their keys to success. So what do I see? I think our two competitors will trade share between them, while we go off and grab share in a completely different way.
http://www.usatoday.com/tech/gaming/2006-08-14-nintendo-qa_x.htm?POE=TECISVA
The man, the myth, the legend...
http://images.usatoday.com/tech/_photos/2006/08/15/nintendo-large.jpg