Viral Marketing

[Ring Deacon]

It worked for Batman. WB should do the same for Superman. What would you do to market Superman's revamp?

I would start sending out copies of th Daily Planet so promote the next movie. Any ideas as to what else they could do?

[The Sage]

Maybe a tourist guide to Metropolis, with information on LexCorp, Daily Planet, Star Labs, and Famous People profiles featuring Lex Luthor.

[dark_b]

It worked for Batman. WB should do the same for Superman. What would you do to market Superman's revamp?

I would start sending out copies of th Daily Planet so promote the next movie. Any ideas as to what else they could do?it worked for joker. we dont know how it would work only for batman in BB.

[dark_b]

maybe realese an internet site that is like a fansite that deals with UFO. and then there you can have handheald cameras of people in metropolis filming something flying in the sky. of course it would be superman.
something like hancock.

[I Am The Knight]

maybe realese an internet site that is like a fansite that deals with UFO. and then there you can have handheald cameras of people in metropolis filming something flying in the sky. of course it would be superman.
something like hancock.

I like that idea, Perry.

[Lobo]

Viral marketing made the boards even slower :(

[dark_b]

http://www.hancockwashere.com/?month=apr08

[Morg]

Viral marketing made the boards even slower :(

Yep, the board went to hell every time a new viral popped up so I vote no. I don't want to go through that headache again :cmad:

[Nirvana]

No. It worked for Batman but I don't think it would mesh well if Superman. The thing that made the TDK virals so interesting were all the Mob, cops, and political affairs.

[dark_b]

No. It worked for Batman but I don't think it would mesh well if Superman. The thing that made the TDK virals so interesting were all the Mob, cops, and political affairs.so the city? the enviorment around batman.and gotham bacame interesting with nolan right?

maybe metropolis could also be interesting. maybe viral marketing from LL.

[Michael Corleone]

I think we will see a similar campaign as TDK, simply because it was so successful. That being said, I think we will see that type of marketing for a lot of tent pole films.

[I SEE SPIDEY]

I don't think that viral marketing had any effect on TDK's boxoffice.

[sdc10]

Maybe not but it did a very good job of keeping the fans excited while having to wait for the movie to be released.

[Mikelus]

Virals are for immature people with too much free time available, so the answer is a big no.

[Michael Corleone]

Virals are for immature people with too much free time available, so the answer is a big no.

Because that's a mature statement. :whatever:

[Mikelus]

^^ The truth hurts. ;)

[sdc10]

Or maybe your just to slow to be able to follow them, or just too far away to participate

[Hole Shot]

They'd be crazy not to try. Not only did the viral help boost TDK to being the most anticipated movie of 2008 by the end of 2007, it did it in an extremely cost effective way that helped deliver a $500 million+ domestic gross.

All TDK's viral marketing campaign was just a sophisticate grassroots campaign. And grassroots is what I swear by in my job. It's relatively cheap and the most effective because you're getting your fans to do the grunt work of spreading the word out of pure passion than a paycheck.

[Ring Deacon]

I think they would be dumb not to try it again. Metropolis is just as interesting of a city as Gotham. With all the dealings of Lex Luthor he alone could have a dozen web sites about various compaies he owns.

List of viral sites they would have to have.

www.starlabs.com
www.thedailyplanet.com
www.metropolisuniversity.edu ( Lois and Clark are both grads for here )
www.lexcorp.com
www.aceoclubs.com (Bibbo" Bibbowski's bar)
www.mpd.com
www.gbs.com

I could list much more. But these sites could be fun.

[I Am The Knight]

Or maybe your just to slow to be able to follow them, or just too far away to participate

Or maybe he has better things to do and decided not to obsess with Joker's Blue's Clues.

[wiegeabo]

Viral marketing made the boards even slower :(

It was worth it.

[dark_b]

Maybe not but it did a very good job of keeping the fans excited while having to wait for the movie to be released.so in other words money thrown away.
the fans would 100% go in the hteater to watch the movie.
the purpose of the promotion is to get people that dont know about it.

[Ring Deacon]

so in other words money thrown away.
the fans would 100% go in the hteater to watch the movie.
the purpose of the promotion is to get people that dont know about it.

Which is what the virals for The Dark Knight did. it brought out the general movie fan not just the comic fans. This is why they should do it for Superman too. The Virals made Batman's universe seem real. It will work for Superman as well. Do the virals right and the whole DC universe could be tied together.

[dark_b]

Which is what the virals for The Dark Knight did. it brought out the general movie fan not just the comic fans. This is why they should do it for Superman too. The Virals made Batman's universe seem real. It will work for Superman as well. Do the virals right and the whole DC universe could be tied together.teh virals was for the general public?

you serious?

[Superfreak]

a hot air balloon, with the pattern of the world printed on it... with a superman statue suspended underneath, to make it look like he is flying while lifting the earth.

[dark_b]

i think normal marketing with a normal marketing budget is enough.
i think a good superman action packed trailer and the classic tv-spots plus good word of mouth would make a good profit.
but if you dont have enough footage for the masses( SR) then nothing can save you. i think the name superman helped little with SR. but now i dont think it will again.

just dont make a TDK type of superman movie. make an IM type of superma nmovie and it would be great.

[I Am The Knight]

i think normal marketing with a normal marketing budget is enough.
i think a good superman action packed trailer and the classic tv-spots plus good word of mouth would make a good profit.
but if you dont have enough footage for the masses( SR) then nothing can save you. i think the name superman helped little with SR. but now i dont think it will again.

just dont make a TDK type of superman movie. make an IM type of superma nmovie and it would be great.

Completely agreed.

By the way, the TDK virals attracted about 5% of the actual movie going, paying audience. It's something for the fans. Something for them to do other than arguing about over designed bat-suits, or the merits of permawhite vs. make up.

[The Sage]

i think normal marketing with a normal marketing budget is enough.
i think a good superman action packed trailer and the classic tv-spots plus good word of mouth would make a good profit.
but if you dont have enough footage for the masses( SR) then nothing can save you. i think the name superman helped little with SR. but now i dont think it will again.

just dont make a TDK type of superman movie. make an IM type of superma nmovie and it would be great.

Why not try to be similar to TDK? Not in terms of darkness, but characters, plot, themes, etc. That should be the end goal. It should be light and fun like Iron Man, but made much much better.

[dark_b]

Why not try to be similar to TDK? Not in terms of darkness, but characters, plot, themes, etc. That should be the end goal. It should be light and fun like Iron Man, but made much much better.i meant 100% like TDK. dont make a 100% the same type of movie. of course it would be great to have good themes ,characters and plot. i would love it.
but cna it be done? can WB know if the director is 2 years before the premiere capable to make such type of movie?
it is IMO to risky.
llets make a safe superman movie that everyone will love.

[batlovescatDC]

I don't think that viral marketing would fit in with Superman very well. But I would like some type of promotion besides just the usual trailers and posters. So.... IDK. Maybe they can do an online animated series or something to promote it?

[batlovescatDC]

Oh, and is it just me or does anybody else think that the recently announced DC Universe Animated Movie, Superman/Batman: Public Enemies, is going to be used to used to promote the new Superman?

[manofsteel4life]

Oh, and is it just me or does anybody else think that the recently announced DC Universe Animated Movie, Superman/Batman: Public Enemies, is going to be used to used to promote the new Superman?i just heard about it.....maybe....but then again they made the animated superman-doomsday.....didnt see anything in that department, so who knows

[I Am The Knight]

Oh, and is it just me or does anybody else think that the recently announced DC Universe Animated Movie, Superman/Batman: Public Enemies, is going to be used to used to promote the new Superman?

Not really. Superman is coming out in 2011 most likely. When is that DTV coming out?

[batlovescatDC]

^ It hasn't even gone into production yet.

[kakashi]

I think Viral marketing only works for the rabid bat fans. For some reason they don't mind waiting 13 hours for some clue to pop up on some website that'll take them to another website...where they can wait another 13 hours for another clue.

[Anita18]

Completely agreed.

By the way, the TDK virals attracted about 5% of the actual movie going, paying audience. It's something for the fans. Something for them to do other than arguing about over designed bat-suits, or the merits of permawhite vs. make up.
Directly, yes. But I've got two TDK-related bumper stickers on my car, so they started to steer it towards usual marketing near the end, using the fans. :hehe: Plus I've had lots of people ask where I got my Harvey Dent shirt, after the film came out. :oldrazz:

Viral marketing is just a grassroots approach to get the word out. TDK did not have a Superbowl spot, and yet it became the most anticipated movie of the year. All the viral marketing stuff surely cost less than a single Superbowl spot, LOL!

[dark_b]

the viral marketing is for fans. but if fans are part of the game they talk about it to every friend. which means that you had 1 year of fanboy-promotion.

[TheBatman1979]

I don't think questioning the marketing on a movie that made over $500 million domestically and close to 1 billion world wide is prudent. Think of it from a business stand point. If your product did those kind of numbers would you change your marketing tactics? I don't think so.