Poor Marketing might hurt our beloved Thor.

[Still A ThorFan]

The film is 2 months away and lets be honest, the movie posters we have seen so far aren't that great. When you go to a theater you see some of these movies with huge pop out posters, or now motion posters. You would Marvel/Paramount would be on to this. Thor is the God of Thunder, so where is the lightting in his posters, why don't we get a nice pop out of him going to smash someone with his hammer? How is it that us fans have better ideas for movie posters than Paramount does?

When Iron Man 1 and 2 was coming out he was every where. Where is Thor? Is it too early for me to rant like this, or are we running out of time? Don't the studios know the moronic general public will see any movie that has an eye catching poster?

As for this new red movie poster. It really doesn't make any sense to me.

[ddddeeee]

Big presence at CC, two trailers, superbowl TV spot, crap posters but one cool one.

Seems like marketing is the exact same as IM so far.

[Vartha]

I'm alittle tired of not seeing any Thor during TV shows. I have yet to see that Lightning Hammer commercial on what's supposed to be a kid's morning.
Personally, I would love to see more ads for Thor for ANYTHING. I seem to recall seeing IM stuff quite often

[Gamma Burst]

Big presence at CC, two trailers, superbowl TV spot, crap posters but one cool one.

Seems like marketing is the exact same as IM so far.

Exactly.

[Chewy]

I'm alittle tired of not seeing any Thor during TV shows. I have yet to see that Lightning Hammer commercial on what's supposed to be a kid's morning.
Personally, I would love to see more ads for Thor for ANYTHING. I seem to recall seeing IM stuff quite often
It'll happen, in April.

[redhawk23]

http://img835.imageshack.us/img835/5801/thorc.jpg

[Vartha]

Crossing my Fingers Chewy! :D

[Blackman]

Thor's marketing is fine

[Infinity9999x]

It's all right, not as bad as TIH's was, but I definitley think it could be better. I am a bit worried about it, considering that Thor's still not all that well known.

[Timstuff]

I believe that like Hulk, if Thor struggles it will be because the marketing was not strong enough to overcome the audience's hesitation about the subject matter. With Hulk, many speculate that the audience has a hesitation about a monster being the main "superhero," let alone one that is animated in CG. People didn't know what to make of the movie, and there was also the confusion over whether or not it was a sequel to the Ang Lee film (which was not that popular either).

Thor is going to have to overcome people's hesitation about seeing a mythological character walking around in the modern world wearing street clothes. The idea of the Norse god of thunder returning to earth to be a superhero inherently sounds cheesy, and it's only a matter of time before someone makes some kind of "Hercules in New York" comparison. The movie's advertising is going to have to push that despite the audience's hesitation, Thor is a cool franchise. They're going to have their work cut out for them though, so hopefully they don't slack off.

And as StillAThorFan said, I want to see a giant cardboard standup of Thor holding up his hammer in front of some Asgardian rubble with strobing thunderbolt lights at my theater! The current batch of posters doesn't quite cut the mustard for me.

[BigThor]

Thor is the God of Thunder, so where is the lightting in his posters[/QUOTE]

I've been wondering the same thing, I'm also a bit worried about the amount of lighting attacks Thor uses in the film (doesn't seem like many).

Lightning is suppose to be the same for Thor as "Repulsor Blast" are for Iron Man.

[bubbadoom]

I hope they step it up a lot. All I have seen in theaters thus far has been too sedate. I think it's cool because I know who Thor is, but when the Sucker Punch posters looks to have more "comic book action" than the God of Thunder has, something not right...

[The Cocreator]

sincerely, the monsters shoun in the trailers seem like b-movie, that will lead to less audience.

[Still A ThorFan]

The huge Yogi Bear pop out poster was more exciting than the Thor posters. He should be pushed in the big cities, like Boston, Chicago, LA, and my New York with movie posters on the public transportation system. Sex and the City was on every bus and subway car in NY when that dumb movie was coming out, as was Gi Joe and Transformers.

[Infinity9999x]

I believe that like Hulk, if Thor struggles it will be because the marketing was not strong enough to overcome the audience's hesitation about the subject matter. With Hulk, many speculate that the audience has a hesitation about a monster being the main "superhero," let alone one that is animated in CG. People didn't know what to make of the movie, and there was also the confusion over whether or not it was a sequel to the Ang Lee film (which was not that popular either).

Thor is going to have to overcome people's hesitation about seeing a mythological character walking around in the modern world wearing street clothes. The idea of the Norse god of thunder returning to earth to be a superhero inherently sounds cheesy, and it's only a matter of time before someone makes some kind of "Hercules in New York" comparison. The movie's advertising is going to have to push that despite the audience's hesitation, Thor is a cool franchise. They're going to have their work cut out for them though, so hopefully they don't slack off.

And as StillAThorFan said, I want to see a giant cardboard standup of Thor holding up his hammer in front of some Asgardian rubble with strobing thunderbolt lights at my theater! The current batch of posters doesn't quite cut the mustard for me.

Well the problem with Hulk is that it's marketing was nearly non-existent. I was a senior in high school at the time, and the majority of my friends had no idea there was another Hulk movie being made until right before it was released.

Thor is doing better then Hulk, but it definitely needs to step it up. When April hits, hopefully they'll start going all out like they did for Iron Man.

[BigThor]

I hope they step it up a lot. All I have seen in theaters thus far has been too sedate. I think it's cool because I know who Thor is, but when the Sucker Punch posters looks to have more "comic book action" than the God of Thunder has, something not right...

I was thinking the same thing, honestly Sucker Punch looks like it's gonna have better action than just about every "live acion" superhero film there is (damn shame).

[Spider-Fan]

Guys, it is March. Thor will get tons of TV spots in April. You rarely see mass TV spots for a film this far from release.

[Gamma Burst]

sincerely, the monsters shoun in the trailers seem like b-movie, that will lead to less audience.

Actually, no.

[Infinity9999x]

Guys, it is March. Thor will get tons of TV spots in April. You rarely see mass TV spots for a film this far from release.

That is a very good point. The only reason I'm nervous is because I remember everyone thinking TIH's marketing would pick up...and it never did. But I think Thor is a different matter, because with TIH Marvel knew they were dealing with a film that already had negative stigma. Thor is completely fresh, so maybe they're more willing to really push the ads. Hopefully anyway.

[Gamma Burst]

Marvel will do everything to push Thor. It's their first big movie this year and it's essential to their Avengers franchise.

[Donut]

Guys, it is March. Thor will get tons of TV spots in April. You rarely see mass TV spots for a film this far from release.

The problem is though shows will be either over for the season by then or almost over & not many will be watching TV once the usual shows end

[Vartha]

Guys, it is March. Thor will get tons of TV spots in April. You rarely see mass TV spots for a film this far from release.
....who said anything about MASS spots. I'd be fine with one a night around the time the 6 oclock news is on.

[piccolo]

I went to a movie theater last weekend and saw a Cap: First Avenger poster. Thor poster was nowhere to be found. Cap is coming out what, MONTHS after Thor??

This movie is doomed.

[BigThor]

I've been seeing Thor's poster in my theater since January, so I don't what to tell you.

[Gamma Burst]

Oh no..This movie is so doomed. There's no hope for it.

[Blackman]

Doomed i tell ya! Doomed!

[Gamma Burst]

I won't even watch it anymore.

[Vartha]

I've been seeing Thor's poster in my theater since January, so I don't what to tell you.
Yeah there were movie poster up at my theater too. I asked if they were getting the one sheets an they said closer to when the movie comes out.

[piccolo]

:) __

[bunk]

Guys, it is March. Thor will get tons of TV spots in April. You rarely see mass TV spots for a film this far from release.

It's understandable that fans get nervous, but this is the truth. The average movie-goer just doesn't care about movies far in advance like we do. Good advertising in the month leading up to release and especially the week before is what you hope for. That and a good score on RT, because that website really has caught on at this point and regardless of how legitimate it is, the average person does pay attention.

[BigThor]

It's understandable that fans get nervous, but this is the truth. The average movie-goer just doesn't care about movies far in advance like we do. Good advertising in the month leading up to release and especially the week before is what you hope for. That and a good score on RT, because that website really has caught on at this point and regardless of how legitimate it is, the average person does pay attention.

This is very true

[BigThor]

Thor's 1st official trailer has over 4.1 million views on youtube and counting.

[Gamma Burst]

People, chill. As I've said before, this movie (and Captain America) are vital for the Avengers franchise and for Marvel's future as a studio. They'll do everything to hype these projects.

[piccolo]

Thor's 1st official trailer has over 4.1 million views on youtube and counting.

To be fair, there's posters on this site i'm almost sure account for maybe 3 million of that.

[A Necessary Evil]

Well the problem with Hulk is that it's marketing was nearly non-existent. I was a senior in high school at the time, and the majority of my friends had no idea there was another Hulk movie being made until right before it was released.

Thor is doing better then Hulk, but it definitely needs to step it up. When April hits, hopefully they'll start going all out like they did for Iron Man.

This is very true, even I had no idea TIH was being made until June. My friends at least know thor is coming out, and are slightly intrigued.

[Vartha]

To be fair, there's posters on this site i'm almost sure account for maybe 3 million of that.
:woot: yeah I bet some of have watched it that much. I have them on my laptop tho. lol

[BigThor]

To be fair, there's posters on this site i'm almost sure account for maybe 3 million of that.

That may be true, but 4.1 million views is still a pretty good thing in my books:thor:.

[piccolo]

As long as people go to see the movie, i'm fine. More people seeing Thor = movie does better = more effort put into sequel.

[Vartha]

Depends on WHERE the sequel IS tho piccolo.
I'm mean we know or are assuming,

that with the end of Thor leads into Avengers in a way with Loki. Well RUMORED with Loki leading skrulls to earth.
So somewhere we know Jane gets Bifrost reconnected somehow since Thor IS in Avengers.
So really, we have no idea if Thor 2 will be on earth or Asgard or both.

[BigThor]

I agree with Piccolo, I'd love to see a Thor sequel with a 170-200 million dollar budget.

I'd be happy with a sequel no matter where it takes place.

[Weadazoid]

Giant Hammer Standee smashes this thread to pieces......


LOL

[The Cocreator]

I remember seing a bus and many images promoting the incredible hulk when i was in new york, by the way, thor is very important for the avengers, expecially with the fact that Loki will be a main villain.

[Vartha]

Giant Hammer Standee smashes this thread to pieces......


LOL
Yeah Wead man, not all theaters will have the Mjolnir standee. I'm sure many have limited space. MORE posters and banners would be nice to see.

[Panthro]

http://img835.imageshack.us/img835/5801/thorc.jpg
Had Thor founded facebook. :awesome:

[Ahura Mazda]

The only thing lacking there is some type of lightning imaging.

I can't wait to see it at the end of April here.

[WildcatNC]

This movie will FAIL because there are NO NAZIS. I've not see ONE NAZI in all the footage so far. And where in the hell is the white 3D wings on his helmet?? They are obviously embarrassed by the source material. His suit is not faithful to the comics at all.


I'm disgusted by the complete disregard for the comics. If I don't see some swastikas soon then this film is DONE MAN!!



DONE!!


























:woot:

[Weadazoid]

Yeah Wead man, not all theaters will have the Mjolnir standee. I'm sure many have limited space. MORE posters and banners would be nice to see.

Thor demands to be seen on 20 screen in huge gigaplex theaters any way....

[marvelman2006]

I think the final take for this in the U.S. will be somewhere between 200-300 million when its all said and done. I think though this is going to come down to word of mouth and how it is recieved opening weekend. I gotta say though speaking as someone who never read a thor comic but likes the look of the character, the trailers were kinda confusing and not really giving alot of info on the story(which isnt really a bad thing). But that is the view most general audiences will have. lets be honest thor isnt as well known as batman or spiderman but I think the movie will be fine.

[Infinity9999x]

I think the final take for this in the U.S. will be somewhere between 200-300 million when its all said and done. I think though this is going to come down to word of mouth and how it is recieved opening weekend. I gotta say though speaking as someone who never read a thor comic but likes the look of the character, the trailers were kinda confusing and not really giving alot of info on the story(which isnt really a bad thing). But that is the view most general audiences will have. lets be honest thor isnt as well known as batman or spiderman but I think the movie will be fine.

Didn't really hurt Inception...but Inception looked very original and new, and it had the added promotional bonus of being able to say "From the Director of The Dark Knight." That certainly helped.

[marvelman2006]

Didn't really hurt Inception...but Inception looked very original and new, and it had the added promotional bonus of being able to say "From the Director of The Dark Knight." That certainly helped.

Indeed and I agree but thor is a super hero movie that has alot riding on its success. Inception was put out there and if it failed then oh well, nolan still had batman 3 to look foward to regardless. Thor has one shot to get an audience that will pay to see it. I think it could go 2 ways when it releases, one way would be ironman type success and the other could be ghost rider success. I know one thing though, it will make a killing in merchandise sales. I think the real problem though is captain america finding an audience in july when it has to go up against harry potter finale and transformers finale.

[BigThor]

The Transformers finale comes out 3 weeks before Cap, so it won't be that much of a threat.

[one4smoke]

I think the movie will do great. I'll go as far as saying it might even get some Oscar nominations for some of the actors.

[one4smoke]

http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash4/190783_10150118255462488_6883542487_6359788_618713 5_n.jpg

[The Morningstar]

Wow that is pretty sweet.

[ddddeeee]

Boxoffice.com is predicting an opening of $77M and a finish of $208M.

http://www.boxoffice.com/featured_stories/2011-03-long-range-forecast-thor-something-borrowed-and-jumping-the-broom

[The Morningstar]

Is that US numbers?

[ddddeeee]

Yes.

[Vartha]

Sweet, I still haven't seen that.
http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash4/190783_10150118255462488_6883542487_6359788_618713 5_n.jpg

[Vartha]

HMMM apparently Marvel would like to see people next to the Mjolnir Standee. :D
http://marvel.com/news/story/15365/first_look_thor_movie_standee

[WildcatNC]

Consider me in the contest if they put one around here.

[Vartha]

I hope one of the two Malco mutliplex's will have it.

[Spider-Vader]

I expect to start seeing Thor trailers really soon. Next month Hemsworth's face will probably be everywhere.

[Ponyboy]

Don't the studios know the moronic general public will see any movie that has an eye catching poster?

As for this new red movie poster. It really doesn't make any sense to me.


I think that's likely to be incorrect. "Moronic" movie goers go see movies based on trailers and word of mouth.

I for one have never gone to see a movie because the poster "looked cool." Not once. I don't see how poor marketing could "hurt" Thor. I assume you mean box office receipts..?

[NewType]

The film is 2 months away and lets be honest, the movie posters we have seen so far aren't that great.

As for this new red movie poster. It really doesn't make any sense to me.

Are you blind?

[Mace Dolex]

I think the movie will do great. I'll go as far as saying it might even get some Oscar nominations for some of the actors.
Thor will probably get nominations in SFX, costume design but that's it, the movie isn't anywhere close to The Dark Knight greatness.

[Gamma Burst]

Have you already watched it?

[WildcatNC]

Something tells me Hiddleston might steal the show in the scenes he's in.

[Still A ThorFan]

I feel better now.

[Vartha]

Why's that Thorfan? :D

[Marvel]

http://www.**************.com/fansites/scifimediazone/news/?a=31730

http://www.**************.com/images/users/gallerypictures/26076L.jpg

http://www.**************.com/images/users/gallerypictures/26075L.jpg

http://www.**************.com/images/users/gallerypictures/26077L.jpg

http://www.**************.com/images/users/gallerypictures/26078L.jpg

Thor will be washing down his Pop Tarts with Dr Pepper!

Anyone else NOT want to win those prizes and find the hammer can? Puking in a jet fighter or training with a personal trainer sounds like a penalty, not a prize. Great promos though.

[Silvermoth]

Sifs costume looks the best I think.

[BigThor]

Promotion for Thor has really "amped up" this month, I can't wait to see what's in store for next month.

Those Dr. Pepper cans and the Mjolnir standee are absolutely awesome btw.

[Vartha]

Promotion for Thor has really "amped up" this month, I can't wait to see what's in store for next month.

Those Dr. Pepper cans and the Mjolnir standee are absolutely awesome btw.
Keep a look out for a Mjolnir Can BT!! There's only ONE Mjolnir can and you're supposed to win stuff with it I guess.

Here's a quote from the news threads a couple days ago thanks to Whiskey,

Writes the scooper, "I work for Pepsi and we recently received the newest Dr. Pepper promo cans featuring Thor. The one can graphic is very good. There will be seven cans total similar to what was done with Iron Man. The first features Thor, this Is the only one Ive seen so far. The others are Loki, The warriors three, Sif, Heimdall, and the Destroyer. The seventh can will be the Hammer can with the words 'you are worthy'. This can will be the winner if found."

[GregComicFan]

This movie has poor marketing?

I've seen the trailer three times in movie theaters...

posters...

superbowl ad...

tv ads....

So far I'd say it's the most advertised movie of the summer. Battle LA rivaled it, but that movie is out now.

[Mexxecutioner]

Anyone know when the Dr.Pepper cans are available?
My Bro is in New York on the 5 April and I`d like him to get me one or two of this cans. Because the Germans will not get such awesome stuff.
In general, the marketing in Germany kinda sucks. Until now no Movieposters in our largest cinema and no TV spots or anything.
Sad Germany!

[Vartha]

Nothing yet Mexx, I even went to the local Walmart and they had a different offer for Lady Antebellum on the cases.

[Mexxecutioner]

Nothing yet Mexx, I even went to the local Walmart and they had a different offer for Lady Antebellum on the cases.

Damn! I hope the cans hit the stores between 5 April and 10 April.
If not I will not get my hands on that cans! :woot:

[Vartha]

lol I can't wait either. I loved the Iron Man 2 Pepper cans. I have 6 of those tho.

[Still A ThorFan]

Why's that Thorfan? :D


It looks like I complained too soon.

[Vartha]

lol Yeah the ads seems to come in waves. don't they?

[BigThor]

This movie has poor marketing?

I've seen the trailer three times in movie theaters...

posters...

superbowl ad...

tv ads....

So far I'd say it's the most advertised movie of the summer. Battle LA rivaled it, but that movie is out now.

You saw a tv ad for Thor?

[Gamma Burst]

I'm sure we can't complain about advertising anymore; and things will only get better.

[Weadazoid]

A bit early for TV ads.... I would say in like 2 weeks the first one will come out followed by 7 to 9 more.


THor clearly has the most 'out' right now in the way of things for the pubnlic to peruse..... but it does have that powerful May date so it makes sense.


I still think opening day numbers are going to shock people.

[Vartha]

Heh at the rate the Thor Toys are disappearing from the Shelves at Walmart they may not NEED too much advertising. :D

[GhostPoet]

I have noticed more hype for Cap than Thor...but maybe as Thor gets closer that will change.

[marvelman2006]

I like the thor character but I think it will be a tough sell to the general movie audience. It will almost surely die opening weekend if the word of mouth is bad, just ask 2003 hulk.

[Vartha]

That Hulk movie wasn't MARVEL Studios. Besides When the Trailers hit the tv I'm sure people's interest will be peeked.

[BigThor]

I have noticed more hype for Cap than Thor...but maybe as Thor gets closer that will change.

Really? I can't see how, Thor is getting waaay more promo right now because it comes out in a little more than 1 and 1/2 months.

[marvelman2006]

That Hulk movie wasn't MARVEL Studios. Besides When the Trailers hit the tv I'm sure people's interest will be peeked.

ok and the point is? Its the same type of situation where you have a superhero type character that not alot of poeple are familiar with a big budget and if it opens to a bad word of mouth IE like the 2003 hulk then it will die quickly. It doesnt matter if it was marvel studios or not, people dont care about the studio when a movie bombs and has bad word of mouth. I havent even seen the movie yet to make a judgement, just going off past movie experiences.

[BoredGuy]

This is a whole different beast than Hulk was.

Most important difference: This is the first summer movie, with two weeks being practically uncontested.

This movie will do just fine, early May is a gold mine these days.

TIH came out in the lull between Iron Man and TDK, that's a rough spot.

[Gamma Burst]

Not to mention the first Hulk(2003) trailers/teasers had bad reception, and the movie was doomed when those copies with crappy/unfinished fx leaked. The word of mouth was bad even before the movie was out, unfortunately.

As, BoredGuy said, Thor is a complete different beast.

[BigThor]

That's quite a unsual comparison in my opinion as well.

[Chewy]

The real problem with HULK is that the last 20 or so minutes are some of the worst scenes ever put to film.

[Avengers-Report]

Thor's marketing is difficult because he really isn't a stand out character. It won't really start getting advertisement until TV Spots are released, reviews are out, and people are talking about performances of characters.

[BigThor]

I have to disagree, I think Thor is quite a stand out among other superheroes brought to life with live action films.

[Vartha]

Thor's marketing is difficult because he really isn't a stand out character. It won't really start getting advertisement until TV Spots are released, reviews are out, and people are talking about performances of characters.
PERSONALLY I never go by reviews or critics, tho I do like to read reviews because some Critics out there don't do ANY RESEARCH on movies like this and my proof is the FF movie, where a few moron's out there thought MARVEL copied "the Incredibles". Had they TRUELY done their JOB they would have researched the FF and found they'd been around since 1961.
That was ONE reason I began posting heavily on the Hype.

[BigThor]

Someone actually thought Fantastic Four copied The Incredibles?

Now that's just flat out ignorant, they should've have even reviewed a film when they obviously know nothing about the source material.

[Vartha]

Yeah I don't recall exactly WHO it was but there were more than just one person saying that.
I'd been on the Hype for a long time lurking but THAT was what got me posting.

[BigThor]

Why would that make you start posting on the Hype?

[Danalys]

http://xkcd.com/386/

[Vartha]

http://xkcd.com/386/
hahaha yeah that was some of it. Danalys.

[Vartha]

Why would that make you start posting on the Hype?
I'd been posting off and on, but mostly lurking. Those idiots saying FF were a copy of the Incredibles just hit the wrong cord with me at the time. Then there was these newer FF fans that didn't understand that the Things Brow didn't show up until WAY later and they were copying Kirby's original Thing from the 1st issue.
THEN I began making FF wallpapers. lol

[CaptainStacy]

I'd been posting off and on, but mostly lurking. Those idiots saying FF were a copy of the Incredibles just hit the wrong cord with me at the time. Then there was these newer FF fans that didn't understand that the Things Brow didn't show up until WAY later and they were copying Kirby's original Thing from the 1st issue.
THEN I began making FF wallpapers. lol

I remember that. It was the same thing with Spider-Man. Right before the first movie, there were scores of posters who grew up with the 90's cartoon, thinking THAT was canon.

[Vartha]

heh Cap, I loved that huge Thing action figure that came out. Maybe it was around a foot and a half tall. I still want that figure!

[Angamb]

Im really dissapointed with the marketing to date.

The issue is that I was really excited about this movie last year, but right now I dont care much about it.

The trailers havent impressed at all, Im sure the movie will be good, with great moments, both dialogue and action, but the trailers didnt get me excited at all.... and the posters arent that great either. Nice posters, but nothing original.

Its kind of sad, with all the potential this character has.

[Gamma Burst]

Actually, both trailers are great. The same can be said about the international posters.
The marketing is doing just fine.

[TheCorpulent1]

I think we'll see the main push in April. A solid month of marketing should be enough to get people really interested but not make them sick of hearing about it.

[BigThor]

Actually, both trailers are great. The same can be said about the international posters.
The marketing is doing just fine.

I agree, I don't think we're talking about the same movie as Angamb (lol).

I think we'll see the main push in April. A solid month of marketing should be enough to get people really interested but not make them sick of hearing about it.

Yep, not to mention Thor is already recieving a fair amount of promotion this month as well as magazine covers, articles, and two previews on "ET".

[Vartha]

Isn't tonight the Cap ET preview?

[BigThor]

Isn't tonight the Cap ET preview?

Yep, it most certaintly is Vartha :woot:

[Vartha]

Can't WAIT. lol hopefully I'll see it

[BigThor]

If you miss the ET preview I'm sure you'll be able to watch the full trailer on the internet shortly after (similar to Thor's 2nd trailer).

[Vartha]

heh yeah I know. With everyone on the 1st avenger threads there's bound to be some copies. lol

[BigThor]

^ Yep, you're right Vartha

[Flint Marko]

Something else that might hurt our beloved Thor that I didn't realize till now...
The three screen writers working on thor's small body of work consists of agent cody bank and fantastic four 2, along with fringe...

[Randal Graves]

Something else that might hurt our beloved Thor that I didn't realize till now...
The three screen writers working on thor's small body of work consists of agent cody bank and fantastic four 2, along with fringe...
The GA doesn't care who wrote what. Unless it's mentioned in the trailer (which it isn't), they won't have a clue.

[Flint Marko]

The GA doesn't care who wrote what. Unless it's mentioned in the trailer (which it isn't), they won't have a clue.
Thats not the point, the point is that the scripts quality might suffer.

[Tony Stark]

The marketing has been fine. At the local theater there's a huge Thor poster with all the man leads, with a huge cardboard Mjolnir sticking out of it. You couldn't help but notice it.

My only worry is that the film comes off as campy. The marketing for the film has been on the humorous side, and certainly the film needs it's moments, but I hope the overall tone of the film is epic.

As to the writers, FF2 wasn't a bad script, it was poorly executed by the film makers and edited to hell by Fox. In fact the story line I thought was compelling, but they got caught up in the sensless little things like Richards dancing with some hot girls, rather than the overall imending story, which felt rushed by comparision.

If the film focuses on gimicks like Thor getting tasered, breaking coffee cups, and eating pancakes, the film will be a failure. If the film focuses on Loki pulling the strings behind his brother's back, the strained relationship between Odin and Thor, and Thor finding his love for humanity through Foster, then it will be a comic film to remember.

[Gamma Burst]

The marketing has been on the humorous side?
Wrong. With the exception of those lines in the beginning of the second trailer, there's nothing 'humorous' about Thor.
I don't know how people come up with stuff like this.

[Tony Stark]

The marketing has been on the humorous side?
Wrong. With the exception of those lines in the beginning of the second trailer, there's nothing 'humorous' about Thor.
I don't know how people come up with stuff like this.

Calm down there bud. the commercials especially the most recent one on the hype main page, have been focusing on the humor. "Now that's more like it" type stuff or Thor getting tased. The way the commercial presents it, makes it look campy. The teaser trailer looked very epic, so I hope the film is presented as such.

[Chewy]

The TV spot was cut for Nickelodeon and Cartoon Network. It is intended for children

[Tony Stark]

The TV spot was cut for Nickelodeon and Cartoon Network. It is intended for children

OK that would make sense. I just want this to be EPIC!!! :D

[kedrell]

I keep waiting for some clever Youtuber to do a mashup of Thor getting tased to Revolucians "Don't Tase Me, Bro" Remix. But until then, there's this:

RliuFI-1-No

[Spider-X]

Those TV spots on the main page look awesome...but the dialoge given makes the movie look kinda cheesey. I'm still stoked and due to the tone of the full theatrical trailers but those TV spots have a much different tone. I'm expecting and looking forward to some decent comic relief in this movie...i just hope it doesn't errode/cheapen the main themes of the movie.

It does get the arrogance of Thor down well though :D

[BigThor]

You guys are overreacting to a few tv spots that are designed for children's networks. You can't judge whether the dialogue is cheesy until you see it in context with the whole scene.

How is saying "that's more like it" humorous?

[B]

I keep waiting for some clever Youtuber to do a mashup of Thor getting tased to Revolucians "Don't Tase Me, Bro" Remix. But until then, there's this:

RliuFI-1-No

:funny:

Hammer time lol

[Vartha]

I just hope Elba don't break out into dance guarding Bifrost.......

[Spider-Vader]

Sometimes I wish Thor wasn't a serious movie, so Can't Touch This can be used in the marketing. :oldrazz:

[kedrell]

Yes, you could say the same for Captain America and the America, F*** Yeah! song.

[Microchip]

Those TV spots on the main page look awesome...but the dialoge given makes the movie look kinda cheesey.
Yeah but like everyone's saying, it's being made to appeal to a certain audience, and doesn't necessarily reflect the actual movie. Remember how CRAZY MAD everyone was getting over Star Trek's marketing?
http://www.youtube.com/watch?v=bvv72Oj6Krk
But the actual movie didn't have the tone those TV spots did, they were just there to make the movie not look... dorky to the casual viewer.

[Hush]

I think the marketing has been Spot on for the most part I mean the one were he says " I have no plans to die today!" That made my hair stand on edge.

[Tony Stark]

What's funny is on the main page, how WB is admitting they screwed up with GL and yet everyone here is complaining about Thor. Heck we saw what was essentially the teaser trailer at last year's comicon, and GL's bit was just a Q&A panel.

Marvel has got their mojo on, you have to admit. All the fanboy's who wanted to pan Iron Man last year, as some kind of promo for Avengers, just have to admit Marvel has done the right thing in setting up these films. All of these films are essentially sequels (or prequels in Caps case), even though they are individual films. Anyone who complains that these films would be better if they were individual films is just balking that Marvel may have something here.

Yeah it's going to be a huge task to ensure the quality of all of these films, but I'm actually feeling pretty confident that they are going to pull this off. Especially with Cap. Cap to me looks like what G.I. Joe should have been and wasn't.

But I will seriously rip someone's nuts off if they come in and say "The Dark Knight was better because....."

[Spider-X]

Yeah but like everyone's saying, it's being made to appeal to a certain audience, and doesn't necessarily reflect the actual movie. Remember how CRAZY MAD everyone was getting over Star Trek's marketing?
http://www.youtube.com/watch?v=bvv72Oj6Krk
But the actual movie didn't have the tone those TV spots did, they were just there to make the movie not look... dorky to the casual viewer.

That's what I'm expecting as well...these tv spots are made to appeal to specific audiences and the dialoge given is probably not representative of the movie at large...and I'm not really worried about it. I have complete faith in Marvel's film making abilities. I just thought I'd throw out there that the ton of the TV spots doesn't match what we've seen in the full trailers and hopefully it's not indicative of the main tone of the movie.

It's worth commenting on imo...

[Still A ThorFan]

Joe Quesada and Kevin Feige both said "Thor is not the movie you think it is." What do they exactly mean by that?

As for the writers, I have a great interview with them that I saved and they both are very big Thor fans. So, I worry not.

[Flemm]

"Thor is not the movie you think it is."


Where did Feige say that, out of curiosity? I read some comments by JQ to that effect and was very intrigued.

Quesada's comment (at least the one that I saw):

From a visual standpoint, it's really exciting but in the hands of Kenneth Branagh and the entire cast, it's a pretty phenomenal take on the character. I think comic fans kind of have an idea of what this movie is going to be like but they really don't. They're going to be in for an experience thats unique. I think for the people that don't know who THOR is, even if you know the mythology, you're not going to get, I think, what you're going to expect. It's going to be radical and amazing.

http://www.**************.com/fansites/GulfCoastAvengers/news/?a=32648


To me that suggests that there is some stuff that we haven't seen yet at all that is pretty awesome. But I would be interested in hearing Feige's take as well.

[Gamma Burst]

I really can't complain about the marketing. It's been spot on!

[Vartha]

Where did Feige say that, out of curiosity? I read JQ's comments to that effect and was very intrigued.

Quesada's comment:

From a visual standpoint, it's really exciting but in the hands of Kenneth Branagh and the entire cast, it's a pretty phenomenal take on the character. I think comic fans kind of have an idea of what this movie is going to be like but they really don't. They're going to be in for an experience thats unique. I think for the people that don't know who THOR is, even if you know the mythology, you're not going to get, I think, what you're going to expect. It's going to be radical and amazing.

http://www.**************.com/fansites/GulfCoastAvengers/news/?a=32648


Now see, THIS is why I dislike JQ, he talks down to the fans.
I don't care what HE says NOW, but at one time he was the one who didn't understand Thor.
There are alot of us Thor fans that understand Thor more than he thinks. LEE & KIRBY created a certain version of Thor and the following writers understood alot of Marvel's version then there were those who were LOST.

Basically nothing has really changed with Thor in the movie that Lee & Kirby had already established other than the Asgardian Nine Worlds being planets over other Dimensional planes.

[Flemm]

^ I don't know, Vartha. I mean, yes, you're right, JQ himself has said that he didn't really "get" Thor until recently. But I think you may be misinterpreting his comments here. I don't think he's talking down to fans or suggesting that fans don't "get" Thor as well as him. He just sounds really impressed with the movie he's seen.

[Vartha]

Flemm, the only thing we don't really KNOW is what EXACTLY is in the movie.
Even those of us WITH a script can't say for sure what's changed, but, to say we don't have a idea of what the film is going to be like is wrong.
MANY of us oldschool fans understand what they ARE doing. Yeah I would prefer a more "magical" realm, but I also love the Science/Magic combo idea and have for a LONG time.

[Figs]

Just got back from the theatre. Just felt like posting this. :awesome:

http://img844.imageshack.us/img844/7093/20648710150227996497796.jpg (http://img844.imageshack.us/i/20648710150227996497796.jpg/)

[Vartha]

NICE Hope my theaters have that.

[Tony Stark]

I don't think Feige or JQ are trying to talk down to the fans. I think they are just trying to market to the public, for those who might be saying "not another superhero movie!" I wouldn't take much out of it.

[BigThor]

Flemm, the only thing we don't really KNOW is what EXACTLY is in the movie.
Even those of us WITH a script can't say for sure what's changed, but, to say we don't have a idea of what the film is going to be like is wrong.
MANY of us oldschool fans understand what they ARE doing. Yeah I would prefer a more "magical" realm, but I also love the Science/Magic combo idea and have for a LONG time.

I agree, but I think Asgard looks pretty magical in the trailers and tv spots so far.

[Silvermoth]

Just got back from the theatre. Just felt like posting this. :awesome:

http://img844.imageshack.us/img844/7093/20648710150227996497796.jpg (http://img844.imageshack.us/i/20648710150227996497796.jpg/)

I wonder how many fanboys will try to wield it?

[Spider-ManHero12]

NICE Hope my theaters have that. Agreed. I'll be heading down to my theater this weekend just to see if they have it. I wonder if it's as big as the Sivler Surfer statue they had back in 2007?

[Gamma Burst]

Thumbs up for this pic, Figs!

[Vartha]

I agree, but I think Asgard looks pretty magical in the trailers and tv spots so far.
Oh I completely think Kirby would be ECSTATIC over the look of Asgard. I'm just saying JQ and even at times Feige think that we fans don't know what they're doing, and we DO.
The magic/science has been laid out from the beginning, just not explained too much.

Oh sure there's probably quite a few newer fans that don't think it was set up like that having not read the original stories, but it HAS.

[BigThor]

Agreed. I'll be heading down to my theater this weekend just to see if they have it. I wonder if it's as big as the Sivler Surfer statue they had back in 2007?

That statue was awesome :up:

Silver Surfer was one of the things FF: ROTSS pulled off quite nicely, His voice casting was great, his design, and his high level of power.

The only thing I didn't like was the "his power comes from his board" nonesense and I wish he would've fought more, but other than that he was great.

[Hush]

Heres a Hint that hammer in that stand comes out of the portion that holds it, trust me I know. Haha. When i lifted it I was like "this is awesome" but it was moved the next time I went to the theater.

[BigThor]

Heres a Hint that hammer in that stand comes out of the portion that holds it, trust me I know. Haha. When i lifted it I was like "this is awesome" but it was moved the next time I went to the theater.

Hahaha, I bet people were like "what's wrong with this guy"?

[Vartha]

Hahahahaha, I bet people were like "what's wrong with this guy"?
heh I'm gonna ask one of the Ushers to take my pic next to the Hammer if they Have it. lol

[Hush]

Yeah they put it up on the "top shelf" I guess you would call it at the theater. I wanted to run out the door with it so bad.

[BigThor]

What do you mean by "top shelf"?

[Vartha]

heh Reminds me of a That 70's show episode while Jakie's daydreaming about having an upper class party and Eric says, "TOP SHELF TOP SHELF" referring to a joke.

[Vartha]

YES!! Malco has the STANDEE!
I'll get a better pic later
http://i30.photobucket.com/albums/c331/Vartha1/Thor/movie%20images/posters/MalcoMjolnirstandee.jpg

[Son of Coul]

As far as marketing goes, my girlfriend (who's safe to use as a reference for the GA) saw me watching over the 4 min. GL footage and when it ended I was like, "could be good" and she, being someone who loves Ryan Reynolds (and Natalie Portman, to be fair), was like "eeh. Thor and Captain America look better."

Gave her a pat on the back.

[BigThor]

As far as marketing goes, my girlfriend (who's safe to use as a reference for the GA) saw me watching over the 4 min. GL footage and when it ended I was like, "could be good" and she, being someone who loves Ryan Reynolds (and Natalie Portman, to be fair), was like "eeh. Thor and Captain America look better."

Gave her a pat on the back.

Good man :up: sounds like you got yourself a great gal.

[Son of Coul]

Hahaha, that I do!

Also I recently showed her the news footage from TIH being in IM2 and blew her mind

[BigThor]

Hahaha, way to go HP :im:

[EditNinja]

In Australia, THOR advertising is everywhere. It may come out in three more Thursdays, but it's on buses, buildings and TV Spots like this one I ripped tonight:
http://www.sendspace.com/file/4lj9o8

[Vartha]

COOL I just found out the closer Malco Theater has the Mjolnir Standee, going over tomorrow for pics. They said they should be getting the Mini posters too soon.

[Vartha]

In Australia, THOR advertising is everywhere. It may come out in three more Thursdays, but it's on buses, buildings and TV Spots like this one I ripped tonight:
http://www.sendspace.com/file/4lj9o8
DANG why can't we get a trailer worded like that?

[SenitypeMan]

I'm trying to help out with marketing actually. The company I work with, Senitype, has limited edition collectible Thor movie tickets that no one seems to know about. I'm trying to spread the word.

[Vartha]

We've seen pics of the Tickets Senitype. Just not sure our theater will have them.

[antonydelfini]

If the movie is great, the word of mouth will be its marketing. I hope it does Iron Man 1 numbers.

[BigThor]

Yep or even better, I hope it does Spider-Man 1's numbers.

*looks around*

[EditNinja]

It's heating up now...Poor marketing indeed!
I shot this in Sydney last week:

http://i909.photobucket.com/albums/ac291/EditNinja/ThorBillboardPosterinCremorneSydneyAustraliaMarch2 011.jpg

...and this yesterday:

http://i909.photobucket.com/albums/ac291/EditNinja/ThorAdOnBus2011ByEditNinja.jpg

[WildcatNC]

^^^^ Terrible marketing right there. You can hardly see it on the bus.


This is aweful and the film is destined to failure. The TV spots are non-existent, we have no new footage, no new website content, only the one trailer. There is definitely NO new double billboard on both sides of the street that looks like he's throwing his hammer!


FAIL I tell you, FAIL !!

[SenitypeMan]

We've seen pics of the Tickets Senitype. Just not sure our theater will have them.

If you go straight to Senitype.com you can purchase the tickets there and redeem the ticket online. Simple as that and hope that helps to anyone interested.

[Marvel]

If you go straight to Senitype.com you can purchase the tickets there and redeem the ticket online. Simple as that and hope that helps to anyone interested.

Ordered my Senitype collectable cards/tickets a while ago. When are they going to ship out???

[EditNinja]

^^^^ Terrible marketing right there. You can hardly see it on the bus.


This is aweful and the film is destined to failure. The TV spots are non-existent, we have no new footage, no new website content, only the one trailer. There is definitely NO new double billboard on both sides of the street that looks like he's throwing his hammer!


FAIL I tell you, FAIL !!

(LOL)Oh yeah, and the glowing three-storey poster at dusk was missed by thousands of cars! Thor is too long of a title to read with a glance in traffic, they should've called it Sif.
We'll be the only ones at the cinema...

:cwink:

[Vartha]

Malco Standee
http://i30.photobucket.com/albums/c331/Vartha1/Thor/movie%20images/posters/103_0126.png
http://i30.photobucket.com/albums/c331/Vartha1/Thor/movie%20images/posters/103_0127.png
http://i30.photobucket.com/albums/c331/Vartha1/Thor/movie%20images/posters/103_0129.png
http://i30.photobucket.com/albums/c331/Vartha1/Thor/movie%20images/posters/103_0128.png

[Sgt.Pepper]

Man, that mjolnir standee is f-ing huge. :awesome:

[Vartha]

heh you can see handles on the under-side of the Mallet head in the one pic. :D

[Still A ThorFan]

First of all, I made this thread during a period when nothing was coming out, so I got a little worried. My worries have been gone now for some time.

Secondly, Iron Man (which sucked) made 98 million opening weekend. I wonder if Thor can pull off those type of numbers.

[BigThor]

You think Iron Man sucked? Dude, it's hailed as one of the top 5 greatest comic book films of all time.

[Vartha]

I personally liked both.

[Still A ThorFan]

I loved the Incredible Hulk. But I just didn't like the Iron Man movies. Sucks is too strong of a word, I mean when part 1 is on I watch it and will do the same with part 2, but I don't know, I just don't like them that much.

[BigThor]

That's better, I can see where you're coming from even though I happen to like TIH and both Iron Man films (I like the first one better).

[jacobed]

I have cable TV and wow there are so many Thor commercials its ridiculous. They're definitely going all out on the advertising

[BigThor]

I have cable TV and wow there are so many Thor commercials its ridiculous. They're definitely going all out on the advertising

I've seen two in the last 30 mins, one of them was on CBS.

It's gotten to the point where it's an everyday thing to see Thor tv spot several times a day.

[Microchip]

I'm seeing that red Thor poster at bus stops everywhere.

[BigThor]

In Australia or the U.S.?

[Still A ThorFan]

I am surprised that here in NYC the only ad I've seen is a billboard in Times Square. When Iron Man 1 and 2 came out the ads were every where especially on our subways and buses.

[Still A ThorFan]

Once again I spoke too soon. I saw 2 ads at a bus stop today. If I knew how to upload the pic I would.

[Microchip]

In Australia or the U.S.?
Canada. We'll get the same marketing as U.S. though so I assume they're there too.

[Vartha]

Not here in Arkansas. lol Tho I haven't been on our highways in about a month.

[Brian Braddock]

T.V. spots are coming thick and fast over here in the U.K. and they're certainly getting peoples attention.

[BoredGuy]

I mostly watch comedy central when i do watch tv, and they've had commercials on round-the clock, basically every other break

[BigThor]

I just saw an Acura commercial that said "the official car of the film Thor, and they also showed like 15 secs worth of tv spot footage for Thor.

[Vartha]

Some jacka** broke the handle on the Mjolnir standee near me.

[BigThor]

DARN JACKASSES!!! :argh:

[Vartha]

I hope they get it fixed by the 29th. I was wanting to get a pic taken next to it.

[Still A ThorFan]

Chris Hemsworth is in the current Mens Health magazine, on the cover in fact. As for the USA Today, does that come with a Sunday paper or can I get that at a newstand?

[BigThor]

Acura commercial

http://youtu.be/8yLGEKB_4Go

[Still A ThorFan]

Jamie Alexander just did a photo shoot for Maxim. Maybe it comes out in next months issue.

[Vartha]

There's a Video of that Thorfan!
HK3BCVam6qI

[Raiden]

^ Jaime Alexander looks really hot in that Maxim photoshoot.

[BoredGuy]

^^You meant Jamie Alexander, right??


*shudders*...lol

[Raiden]

^^You meant Jamie Alexander, right??


*shudders*...lol

Yeah, I made a typo there. Dunno what I was thinking lol.

Btw, on the freeway that I take to go to work, there's two billboards on either side, and on the left billboard they have Thor with a throwing posture, and on the right there's his hammer and the 'Thor' title. It's nice to be able to see Thor every morning while driving to work. :thor:

[BoredGuy]

^Nice!

On the highway by me, Someone tagged THOR really big on an overpass

There clearly wasn't a lot of thought put into it, but still cool to see, regardless

[Son of Coul]

^Dude, I saw that the other day! Where was it?

[BoredGuy]

I'm in North Jersey, it was on 287 south near Lincoln Park

[Son of Coul]

Haha I go to college in NJ and was visiting home in NY the other day. I saw it on the drive back! My dad was telling me something and I just spaced out for a second when I saw that.

[kedrell]

It's a small world after all.

[Vartha]

^^You meant Jamie Alexander, right??


*shudders*...lol
after seeing that vid do you blame him for making a typo? :D

[Vartha]

It's a small world after all.
Yeah and the Kubert School where I went was in Dover. I was there and Landing the 2nd year. :D

[Spider-Vader]

Can this thread be renamed? I'm seeing Thor everywhere now.

[BigThor]

I just saw a tv spot like ten minutes ago that showed the words "Courage Is Immortal" towards the end of it.

[Vartha]

Can this thread be renamed? I'm seeing Thor everywhere now.
hahaha I'm sure it can, I had my doubts too, but, I've yet to see anything on the boob tube down here.

[BigThor]

I just saw another tv spot, it was the one that ended with Clark Gregg asking Thor "Who are you"?

[Vartha]

What the HECK!?! Why ain't I seeing these things?

[BigThor]

Have you seen the Acura commercial yet Vartha?

[Vartha]

not on the tv.

[BigThor]

I'm saying have you seen the Acura commercial at all?

EDit: I just saw the "A God Will Fall" commercial a few secs ago :woot:

[Vartha]

yeah I've seen it on the net. I even have it downloaded.
GAH what station are you watching?

[BigThor]

Adult Swim

[Vartha]

GAH that's why CABLE. I don't get that.

[BigThor]

Sorry Vartha :csad:

Anyways, which commercial do you like better the Dr. Pepper one or the Acura one?

[roach]

my only issue is with the many heroes clip...you cant say there are many heroes and then show iron man twice.

[Still A ThorFan]

There's a Video of that Thorfan!
HK3BCVam6qI

Yeah, thats how I found out. But I don't know how to upload pics or videos. Good work.

[Wolvieboy17]

Hahahahahahahahahahahahahahahahahahahahahahaha.... .ahaha hahahahaha...ah haaaaaaa... ah ha ahoo ahee.....

Sorry, I just saw this thread and it made me laugh :P

[Wolvieboy17]

Hahahahahahahahahahahahahahahahahahahahahahaha.... .ahaha hahahahaha...ah haaaaaaa... ah ha ahoo ahee.....

Sorry, I just saw this thread and it made me laugh :P

[Vartha]

Yeah, thats how I found out. But I don't know how to upload pics or videos. Good work.
Take the last part of the address AFTER the equal sign, Highlight it in the "Advanced" reply box (not the quick reply) and hit the "you tube" icon above the box you type in. It will show as a hide like that.

[BigThor]

Did you see my question about which commercial you like the best out the Dr. Pepper and the Acura commercials?

[Vartha]

No I didn't but If I had to choose it'd be the Dr Pepper one. :D

[BigThor]

I just saw the Thor "lightning hammer" toy commercial on tv for the second time.

[terry78]

Just saw the BK Kids Meal one a minute ago.

[paulogonza]

here in brazil the marketing is very poor, only 1 time i saw 1 comercial and only three days before start.

[BigThor]

I just saw the Dr. Pepper tv spot during a commercial break on Adult Swim

[Marvel]

Just saw advertised on FX that this Sunday will be "Superhero Sunday" and will feature Chris Hemsworth showing behind the scenes footage and interviews from Thor all day long.

It was damn cool to see all the Marvel characters cut together in the promo like one big universe. Even the films that weren't good, it was even cool to see Elektra and Ghost Rider spliced in. Seeing the Hulk scream and then in the very next frame see the Thing duck a flying car HAS to make you smile.

[jacobed]

FX does the Superhero sunday every year for the Marvel movies and its awesome every time.

[BigThor]

Yep, I will be sure to tune in this year because they're are alot of superhero movies that I've only seen one time.

[CoulsonFan]

I'm pretty sure they've assassinated this movie by mostly showing footage of a blonde guy riding around in a truck in the desert. Thor is loaded with amazing fantasy imagery, none of which wound up in the marketing at all. What in God's name were they so afraid of? The same fate as all the other space fantasy superhero movies that have been bombing lately?

Good word of mouth might help cushion the dropoff, but Thor only has two weekends to make its money. This thing is dead as soon as Pirates comes out.

[Vartha]

heh These were up at the Theater too
http://i1184.photobucket.com/albums/z321/Vartha2/Thor%20movie%20stuff/theaterceilingad.jpg

This is like a Wak-a-mole, you hit the dome under the hammer and it spins a light on the back. I got Thor in one hit. :D
http://i1184.photobucket.com/albums/z321/Vartha2/Thor%20movie%20stuff/Mjolnirgame.jpg

[BigThor]

I'm pretty sure they've assassinated this movie by mostly showing footage of a blonde guy riding around in a truck in the desert. Thor is loaded with amazing fantasy imagery, none of which wound up in the marketing at all. What in God's name were they so afraid of? The same fate as all the other space fantasy superhero movies that have been bombing lately?

Good word of mouth might help cushion the dropoff, but Thor only has two weekends to make its money. This thing is dead as soon as Pirates comes out.

Huh? What previews have you been watching, because most of Thor's tv spots show him in his godly form 75% of the time.

[Gamma Burst]

I'm pretty sure they've assassinated this movie by mostly showing footage of a blonde guy riding around in a truck in the desert. Thor is loaded with amazing fantasy imagery, none of which wound up in the marketing at all. What in God's name were they so afraid of? The same fate as all the other space fantasy superhero movies that have been bombing lately?

Good word of mouth might help cushion the dropoff, but Thor only has two weekends to make its money. This thing is dead as soon as Pirates comes out.

Wow. So they killed this movie already?lol
You probably watched different footage and trailers; the one I saw showed a lot o fantastic things.

[Brian Braddock]

It's funny to re-read some of the 'doom and gloom' posts in hindsight, isnt it?

''I've looked into my crystal ball and I can see that this movies definately going to fail!!!!!!'' - right before the movie makes more than its budget back even before its been released in the U.S, Japan and China.

You gotta love it.

[BigThor]

It's funny to re-read some of the 'doom and gloom' posts in hindsight, isnt it?

''I've looked into my crystal ball and I can see that this movies definately going to fail!!!!!!'' - right before the movie makes more than its budget back even before its been released in the U.S, Japan and China.

You gotta love it.

You know I do :woot:

[kedrell]

I think the single best strategy that will end up benefiting this film was opening overseas first. That's not to say that this always works(it worked against IM2) but in this particular instance it will end up having been a master stroke.

[BigThor]

What makes you say that Kedrell?

[kedrell]

The results. It was a gamble but one that seems to have paid off.

[The Morningstar]

Yea, the positive word of mouth from everywhere Thor has already been released will positively effect the US box office.

I predict at least a 70 million opening weekend.

[CoulsonFan]

As of this moment, Deadline's calling $65 for the weekend. Not what it needed to be.

There's so much in this film that should have made it into the trailers--sweeping shots of them riding horseback on the rainbow bridge, any shot of Thor flying, the stuff with the monster on the crumbling ice mass at end of the fight at Jotunheim, Odin beaming down on his eight-legged horse.

Whoever put the marketing together obviously had some mandate that the space fantasy elements were to be toned down as much as possible. They tried to sell this to people like it was Iron Man, except it doesn't work like Iron Man, so most didn't understand the ads. How did they end up with a final poster that's just a headshot tinted red instead of, I don't know, your hero flying or hitting something with his huge hammer or calling down a lightning strike? This relatively weak opening isn't the film's fault.

[The Morningstar]

Yea... becuase putting all your money shots in the trailers is a good idea.

No, the best trailer impresses, but holds back. You can't put the big money shots of the movie in the trailers. Because when you get to actually watch the movie, it takes away from them if you've seen then about a hundred times in trailers and tv spots.

[Wolvieboy17]

According to Box Office Mojo, anything over 60 Mil "should cast it in a positive light"

[CoulsonFan]

According to Box Office Mojo, anything over 60 Mil "should cast it in a positive light"Yeah, but only because anything less would have been disastrous.

I just don't know if they feel this is enough to be considered a success.

A release date for Thor 2 by the end of the year would be the only real sign they're feeling positive.

[The Morningstar]

People need to understand that the days of 100 million dollar opening weekends are over. They were rare enough in the first place.

60-70 million is good.

[hatebox]

^ we certainly haven't seen the last of 100m opening weekends, but Thor should be able to open above 60m. I would actually see anything less than 60m as a slight disappointment given the overseas performance and reviews.

[The Morningstar]

Well, I think Harry Potter and the next Batman flick will get 100 million OW.

But it seems like people these days act like a blockbuster not making 100 mill OW is a disappointment or something.