[Ironfan72]

The problem is Marvel has two things going on here, first they are making a Iron Man movie with Iron Man universe characters, but the biggest thing that makes it messy at number 2, is they are using the success of Iron Man to launch Avengers, so they seem so far trying to add characters that set up Avengers and in a way Iron Man's story gets set aside.
Now maybe I'm wrong and we see little Avengers set up and the focus stay's on Iron Man, have to wait and see.