Originally Posted by Chris Wallace
We need to get over our fear of four, first of all. I think if we can do that, stop thinking that EVERY 4th installment is going to be a train wreck, we can put an end to all this nonsense. The Batman & Superman franchises were NOT taken too far; they were taken in the wrong direction. And even they could have potentially been redeemed but the studio just gave up on them. Which is something Majik1387 touched on; why do the studios give up when something goes wrong? "Oops-we f***ed up. Back to the drawing board!" I'm sorry, one movie-good or bad-does not a franchise make. There are ways around it. You don't cancel a successful tv show because of a bad episode. Many aren't canceled after a bad season. You don't cancel a successful comic book series after one bad issue or story arc. Why do they apply this mentality to movies?
They apply it simply because studio's nor directors never even have the mentality that these films can last forever. James Bond was lucky that the franchise never wanted to stop nor questioned the success of James Bond.
However, I believe that Marvel (at least Marvel Entertainment) is trying to change it. If the Avengers in a few years is incredibly successful, then we could see the opening of the Marvel film universe.