Originally Posted by redfirebird2008
Yes, $400m is no longer anywhere near as difficult as it was a number of years ago due to inflation. That's why TDK's domestic box office is pretty similar in achievement to Spidey 1's. It would be nice if they just did this stuff in ticket sales instead of nominal dollars. Hollywood gets to hide behind inflation.
Inflation doesn't work either, though. We're living in a completely different world than 10 years ago. Piracy, downloads, blu-rays, home theater systems, shorter theatre to dvd changeover time, amount of competition, other mediums people are spending on (video games for one). Inflation might seem like it's easier to achieve yet it's also more difficult. Ticket sales aren't an accurate comparison anymore.