Originally Posted by DarkKnight88
Inflation doesn't work either, though. We're living in a completely different world than 10 years ago. Piracy, downloads, blu-rays, home theater systems, shorter theatre to dvd changeover time, amount of competition, other mediums people are spending on (video games for one). Inflation might seem like it's easier to achieve yet it's also more difficult. Ticket sales aren't an accurate comparison anymore.
Transformers 2 says "hello." That movie had it a hell of a lot easier to reach $400m than the likes of Spider-Man. They made practically the same thing, but I have some beachfront property in Arizona with your name on it if you really think TF2 was just as popular as Spider-Man.
As for piracy, I said it before and I'll say it again: the music industry does not hide behind inflation like the movie industry despite the fact that the music industry has undoubtedly been hit much harder by piracy than the movie industry.