Originally Posted by hatebox
Avatar didn't have a big opening weekend in fairness.
Yup. And the question isn't whether a movie is sold out, the question is how many more screens will they open up to meet the demand, cause that means more money.
I was stuck at work on TDK's release date, and in the meantime I was checking my large local theater online, watching new midnight screens pop up and disappear.
In the end, it sold out 14 out of 16 screens, and one of the unused screens was reserved for Mamma Mia.
I don't want to imagine how insane Harry Potter and Twilight were.