Originally Posted by Parker Wayne
It would've been too obvious to fans in the first Iron Man film.
I think only the most hardcore would have picked up on guys like Gabe Jones, Jasper Sitwell, Clay Quartermain or Alex Pierce. Especially if they were only referred to by their last names like Coulson was. Not to mention at the time most fans wouldn't have expected a SHIELD reference to come out from those interactions from IM1.
I wouldn't mind if Coulson was an addition to SHIELD and he showed up alongside guys like Dugan but if he's basically stealing their role then that is just lame.