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Old 09-15-2011, 07:27 AM   #5
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Default Re: The Official Superman Marketing Campaign Thread

Take a cue from the marketing of Star Trek, specifically that first full trailer in front of Quantum of Solace. They didn't say, "Hey look! It's a new Star Trek movie!" but instead sold it as a straight-forward science-fiction action adventure film...that happened to be called Star Trek.

Don't play assumptions and go, "Oh but it's Superman. Everyone knows who that is!"


Last edited by FilmNerdJamie; 09-15-2011 at 08:02 AM.
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