Re: The Official Superman Marketing Campaign Thread
Take a cue from the marketing of Star Trek, specifically that first full trailer in front of Quantum of Solace. They didn't say, "Hey look! It's a new Star Trek movie!" but instead sold it as a straight-forward science-fiction action adventure film...that happened to be called Star Trek.
Don't play assumptions and go, "Oh but it's Superman. Everyone knows who that is!"
Last edited by FilmNerdJamie; 09-15-2011 at 08:02 AM.