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Old 09-15-2011, 07:49 AM   #6
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Join Date: May 2005
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Default Re: The Official Superman Marketing Campaign Thread

Originally Posted by DIRECTOR View Post
what a underwhelming first post by the thread maker....

too early bro
To be fair he asked me via PM if it was OK and I hadn't gotten back to him yet.

Whats funny is the Star Trek teaser did play up the "It's Trek, see it." The trailer did the total opposite.

They can't market this like Superman Returns. They played of nostalgia to begin with and just threw the S logo everywhere. That doesn't work. The TV Spots, although there were like 27 of them, they didn't know what they were trying to present. I will say that the Superman Returns teaser was pretty much perfect and I wish all teasers were approached like that.

The marketing team has to show the general public a fun action oriented romp. A summer movie.


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