Re: The Official Superman Marketing Campaign Thread
True about a viral campaign. I think the TDK one added much hype, but cost a pretty penny. I'm not sure if the studio will do the same for Superman, but I would like if they tried something out of the box.
I also agree that they should showcase this as a reboot. I'm not sure they should display the \S/ loud and proud. I would have a teaser set it up like a generic alien invasion movie only to have Superman appear at the end for a big surprise finish.