Re: The Official Superman Marketing Campaign Thread
They need to have amazing trailers this time...the only good trailer from the SR campaign was the international one. Using Star Trek as a template for a marketing campaign is something I agree with. The whole "Forget everything you know" mantra did gangbusters for Star Trek and it could work even better with Superman. They also need a superbowl spot and they also need trailers running with major theatrical releases starting with The Dark Knight Rises. The Superman Returns marketing campaign was stupid because they didn't really start running trailers, nor did they boost awareness, in a big way until MI:3 came out.