Isn't LibidoLoca a girl? Just asking as people are saying "He" and "Bro", I'm confussed.
For side PR- I say come with a good Superman Video Game for once, like what Arkham Asylum did for Batman. Get Paul Jr Designs to build a Sups bike, get the movie sposered by McDonalds, happy meals etc, and come out with a line of MOS Depends diapers.
There you go, you cover all age groups!