Originally Posted by Spider-Fan
The Avengers exist in this Marvel world, and Stark is part of it. Their existance must be addressed in any film involving Iron Man now. The Avengers can't be totally seperated from these franchises once they form as a team. That doesn't mean you have to make IM3 ABOUT the Avengers. Focus the film and still make it about Iron Man, but I see no issue with making references to the rest of the team.
Much like docdoc I thought part of the problem with IM2 was presicely addressing to a plot that was not part of the movie itself. Not to mention that the movie had already enough to deal with.
Now, docdoc saw IM2 again. Me? The first sight didn't enthuise me enough for a second view. Not so far at least.