Re: The Avengers vs The Dark Knight Rises - Part 1
Yeah, there is no formula that says that "xx numbers of Facebook "likes" = yy dollars of box office receipts". It's a good indicator of interest and marketing obviously, but that's the extent of it.
FWIW, I'm expecting a 2.7 OW multiplier from The Avengers for the domestic box office. It's not a property that I can see sneaking up and surprising a lot of people, so I think it will be fairly frontloaded, but I do think that it's going to be well liked. Say $150 opening weekend and a total domestic run around $405 million.