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Old 03-11-2012, 07:29 AM   #81
Evil Twin
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Join Date: May 2008
Posts: 2,387
Default Re: The Avengers vs The Dark Knight Rises - Part 1

Yeah, there is no formula that says that "xx numbers of Facebook "likes" = yy dollars of box office receipts". It's a good indicator of interest and marketing obviously, but that's the extent of it.

FWIW, I'm expecting a 2.7 OW multiplier from The Avengers for the domestic box office. It's not a property that I can see sneaking up and surprising a lot of people, so I think it will be fairly frontloaded, but I do think that it's going to be well liked. Say $150 opening weekend and a total domestic run around $405 million.

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