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Old 03-13-2012, 04:19 PM   #114
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Default Re: The Avengers- THEATRICAL TRAILER Discussion Thread - Part 1

Originally Posted by rashad View Post
X3 and SM3 had their theatrical trailers air on TV. It's not new.

Never saw those, thankfully.

It was a savvy marketing move on Marvel's part to place the trailer in primetime on networks (ESPN, NICK, USA, Cartoon) that reach its target audience. It must have set the studio back a nice chunk of change but it was well worth it.

It’s something that’s easy to take for granted, growing up in the United States as a white male, that my cinematic heroes look like me...It’s something that over the course of these ten years, having a certain amount of power over what type of movies are made and what type of actors we hire, I want everybody to have that feeling. We don’t take it for granted that people want to see themselves reflected in our heroes and our characters.

- Kevin Feige
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