Re: Kevin Feige says no to another Hulk Movie.
The first one, obviously is the root of the problem, but they also shot themselves in the foot with TIH. I remember Marvel saying they didn't want to promote TIH too vigorously because it might interfere with IM - who at that time wasn't really a household name, so they threw all the marketing into IM1 and the rest is history, as they say.
They didn't make it clear that it was a reboot, so the GA assumed they were getting more of the same of the 2003 film.
"And a man, a man provides. And he does it even when he's not appreciated, or respected, or even loved. He simply bears up and he does it. Because he's a man."
- Gus Fring