Re: Kevin Feige says no to another Hulk Movie.
The first one, obviously is the root of the problem, but they also shot themselves in the foot with TIH. I remember Marvel saying they didn't want to promote TIH too vigorously because it might interfere with IM - who at that time wasn't really a household name, so they threw all the marketing into IM1 and the rest is history, as they say.
They didn't make it clear that it was a reboot, so the GA assumed they were getting more of the same of the 2003 film.
Every morning a Gazelle wakes up, it knows it must run faster than the fastest Lion or it will be killed.
Every morning a Lion wakes up, it knows it must outrun the slowest Gazelle, or it will starve to death.
It doesn't matter whether you're a LION or a GAZELLE when the sun comes up, you better be RUNNING!