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Old 05-08-2012, 08:38 PM   #49
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Default Re: Finally a Hulk Franchise?

Despite 'John Carter,' Disney Beats Quarterly Earnings Expectations
Originally Posted by Paul Bond
In its earnings release, CEO Robert Iger expressed confidence for the current quarter, partially because Marvel Entertainment's The Avengers "shattered domestic box-office records with a $207.1 million opening weekend for a global performance of more than $702 million to date."

On a conference call with analysts, Iger called Avengers "a great illustration of why we like Marvel so much." Then -- as if there were any doubts -- the CEO announced that a sequel to the blockbuster film is in the works with a release date "to be determined."

Multiple analysts asked about the licensed-product opportunities surrounding Avengers. Iger said there is stronger demand for Hulk toys since the release of the film last week, and added that there are "multiple opportunities to mine these great characters."

Iger said there are plans, for example, to add Avenger-based attractions to theme parks where existing deals with competitors make that possible.

Iger shot down the possibility of purchasing the film rights to other Marvel characters -- Fox's rights to X-Men, for example -- on the basis that there are so many in the Marvel stable to begin with that isn't the need for more.
Disney revenue up 6% in second quarter
'John Carter' $200 million writedown prevents robust Q2
Originally Posted by Marc Graser
While "The Avengers" assembles auds in theaters, ABC is developing a TV show based on the Incredible Hulk that Guillermo del Toro will produce. Boy targeted cable channel Disney XD already shows "Avengers" toons. Its consumer products biz is benefitting from "The Avengers'" success, selling out of toys, especially for the Hulk -- Hasbro alone is expected to generate $400 million from "Avengers"-related toy sales. Disney's theme parks are developing new attractions based on Marvel characters that don't appear at Universal's Islands of Adventure park in Orlando, Fla. And online, a "Marvel: Avengers Alliance" game has attracted over 7 million paying players on Facebook.
From Movieweb:
Marvel's The Avengers to Serve as a Springboard for More Frachises
Originally Posted by Robert Iger
Marvel's The Avengers isn't just a film. It's a franchise, from our perspective. It was helped by the success of the Iron Man movies and Captain America: The First Avenger. From the Avengers we get a chance to make Thor 2 and Iron Man 3 and hopefully another Marvel's The Avengers movie.

This one film, which was successful, over $700 million, as you said, as of last night, is going to get a number of other films and franchises. We see tremendous interest in products and in games for Marvel's The Avengers. We have an ability to leverage what was a very fun film done by a great group of film makers into something much bigger for the company and the effect will be prolonged and that's very, very exciting for us."

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