Originally Posted by spider-neil
imho, hulk is a concept that simply doesn't work in the movies. people are paying to see hulk and every second hulk isn't on screen they get frustrated but you need to explore the dichomy of bruce banner and that takes time, so you see the problem.
the reason it works so well in the avengers is bruce is surrounded by interesting and colourful characters so the audience are engaged when hulk isn't on screen allowing banner to be fleshed out without the audience getting restless and then when hulk is finally released there is a big pay off.
hulk failing at the box office is a plain as the nose on your face. much more suited to TV (where bruce is fleshed out over a series of episodes) or an ensemble piece where there are other characters to engage the audience when hulk isn't on screen.
the principle is exactly the same for hannible lecter, the character is offset by clarice and will (red dragon and silence) but put him in his own movie where he is the focus of attention and the whole thing falls down like a house of cards
Then simply use Hulk movies to introduce more Marvel characters! That way , we are killing 2 birds with one stone. They can be there to play off of Hulk or be there to stop him.