Re: The Avengers Box-Office Prediction Thread - Part 7
Just dropping a note to say: I think TA's box office OW record is safe for the year because even though The Hobbit is coming out, it's a December release. They never have gigantic OWs; Return of the King did $77M first weekend, then had a soft 30% drop, and finished with $377M domestic (which was 9 years ago, no 3D, really darn impressive). Same with Avatar: modest OW and then a looooong run at being #1 at the box office.
For films opening in December, longevity matters more than gigantic OW. I would say that the OW record is pretty safe for now... at least until TA2 comes out.