Originally Posted by spideymouse
Marvel has taken that mid-July date before, too. If you recall, the Cap movie surprisingly overtook Harry Potter 7.2 that weekend for the No. 1 spot! But yeah, first week of May has almost always been a "Marvel date" since Spider-Man in 2002. The mid-July date has been "the Nolan date" for three out of the past five years. But maybe now it's time for Marvel to take it over!
Avengers also had a tenative July 16thish release for 2011, so the idea that Marvel doesn't covet that window is nonsense. They couldn't put a movie there because there was always Batman or Harry Potter.