Originally Posted by FilmNerdJamie
It won't be in May. Fox has Dawn of the Planet of the Apes set for Memorial Day weekend. Probably a week later; July 25.
I dunno, The Hobbit 3 could have a $150 million opening (3 years of inflation) and then a second weekend of $67 million. Not something I would want to be up against. Adjusted for inflation ROTK's opening weekend would put it just over $100 million. The LOTR fanbase has only grown since 2003.
Go first or second week in June, as the first two weeks are still open. Apes will have made the majority of its money by the time those two weekend happen.