Yeah but that's Marvel for ya, ever since Stan Lee left they've always seemed to favor Hulk over Thor. It also was made pretty obvious in the trailers that Hulk was going to be potrayed in an "unstoppable" light.
CAPTAIN AMERICA, THOR, IRON MAN, THE INCREDIBLE HULK, BLACK WIDOW, AND HAWKEYE
Spider-Man - It's the end of the world, I'M FREAKING OUT...why aren't you freaking out?
Captain America - Because I can hear it.
Spider-Man - Hear what?
Captain America - ....thunder *cue Thor's grand entrance*