Originally Posted by cherokeesam
Yeah, the Avengers' box office take was proof that the sum was larger than the whole of its parts. The same would be true of adding box-office gold like Spidey or Wolverine to the franchise --- you'd be generating even more hype than just the audiences that went to see either/both franchises originally.
Assuming they could maintain the quality of the first film, an Avengers movie with Marvel's 6 biggest characters (Spider-Man, Iron Man, Wolverine, Hulk, Captain America and Thor) would be a Titanic beater, and a potential Avatar beater.
Even as an old school Avengers fan, who wants Wolverine (and to a lesser degree, Spider-Man) nowhere near these films, I see the financial potential.