Originally Posted by OB12
Also, it would largely be about increasing merchandising revenue for Disney/Marvel. Being able to make x-number of permutations of The Avengers team or a subset of that with TASM visage would be very lucrative.
The bump that the Avengers solo DVD/ Blu-Rays have gotten from the Avengers movie would spread over to Fox and Sony's back catalogs.
Between back catalog films, merchandising bumps, etc. It'd be a veritable license to print money.