Originally Posted by Fudgie
I bet everyone in the audience across the world read that before they went to see it. Not. It means zilch.
Viral marketing = nothing. It's just promotion for fanboys. You think Nolan was telling something important about his movie there and not in the movie where it's guaranteed everyone will get it. Yeah don't think so.
I wouldn't say viral marketing is nothing
. It's peripheral, but for TDK I definitely considered it canon and part of the overall experience. Especially those Gotham Tonight videos that were included on the DVD. You can ignore it you want, but it doesn't contradict anything in the movie. In fact it usually serves to enrich the experience. I know for a fact that Jonah Nolan consulted with 42E on the TDK viral marketing, not sure about TDKR but I would imagine someone from the Nolan camp relayed info.
Besides, let's call a spade a spade. You say only fanboys care about viral marketing? Newsflash, we're all fanboys arguing over fanboy detail stuff in this case. You think the general audience put this much thought into ramifications the Dent Act? No friggin' way. It's not even cited as one of these major flaws of the movie, and as we know there's quite the extensive list of plot holes and nitpicks all around the blogosphere. Nobody seemed to have much trouble grasping it, and it's not nearly as important to your average Joe as it is to us. That piece of viral merely confirms what you can infer from the movie. I didn't even see that piece DewGothamCity article until after I saw the movie, but it wasn't like it was a huge shock. It jived with what I had already gathered from watching the movie.