i was obsessed with BF! then again,i was with ALL the Bat-Films( though even i have to admit B&R left a sour taste)! had the McD's glasses, all the toys,the vehicles,the posters, the shirts,etc. they were definitely prepared to market the s#$t out of this Bat-Film! hell, "Kiss From A Rose" by Seal became pretty much THE song of 1995! and while Seal certainly had a career before it, the song/video MADE his career:
http://www.youtube.com/watch?v=ateQQc-AgEM
for better or worse, this movie began the TRUE potential of Batman as a corporate juggernaut.
also,an interesting piece - prototype for BF figure with a Michael Keaton head,showing they were working on the merchandise well before he dropped out!
http://www.amoktime.com/bmproto100.html