Originally Posted by herolee10
Superman is definitely the franchise that will have its fair share of hurdles to overcome. Spider-Man had three financially successful films, with the first two having been well received critically, thus it wasn't that hard to sell the GA on going to see a new spider-man film. And ever Marvel Studios film has the Avengers to thank for in helping boosting their popularity as well.
Superman hasn't had a big breakout film in ages and we haven't had anything really big to sell the public on; with most people not even being aware that there's a new one coming out.
It's the trailers job to make people aware and to get rid of their misconceptions of the character enough to make them go see the movie. TDKR was a in a way missed opportunity, The Hobbit is another great one. Let's hope they don't screw it up. TDK only had a logo/voice over teaser but the first trailer was amazing. Green Lantern's first trailer though, was not. In big part because the already mediocre CGI wasn't done yet - also, bland cinematography. And it was poorly put together. Man of Steel trailer should be so good, that it makes the IM3 trailer look like a kids movie.