Originally Posted by Marvin
Not that they have control, but rather that if it's actively being controlled in such a way. That's never the implication with these. Never.
Didnt this thing drop like a dozen percentage points a couple days back and now its moving at a crawl?
Seems to show that whoever did this marketing promo didnt properly gauge how much fan interest there was in the movie and risked having the goal reached before they wanted.