Re: Rise of the Guardians
I think because, to be honest, the western audience expects animation to be mostly comedy, and this was more of an action flick sprinkled with comedic moments. The recent marketing is trying to push the elves and the slapstick, but it's no more than like maybe 15 minutes total that they're featured. It's not Kung Fu Panda, it gets even more serious than that series tries to.
It's better to be seen than viewed.
Who the **** makes a movie and while planning it is like, "you know what this needs...is some Greg Kinnear."