Yea I could see the similarity on the blue figure, but because the angle is slightly different, the red figure looks even closer, unmistakebly Cavill.
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The Supes figure with armour is interesting though. Maybe he inherits his Kryptonian suit and it has a bunch of extra stuff on, like Jor Els, and he decides to strips it down to just the blue suit. Much like he doesn't want to wear a mask, maybe he doesn't want to wear a suit which looks like its designed for war. The shoulder pads certainly look similiar, perhaps where they are different could be put down to having the design simplified for toy moulding.
Or perhaps it's just one of those crazy toys you get with random stuff added on which have nothing to do with anything in their film counter parts. Even as a kid I couldn't see the point in giving Superman or Spiderman a themed car with missiles