I love how Feige says, ""It's not a serious movie, but we seriously dig into exploring more of Tony. The trick is just trying to make great movies. We try to make them all great, all different and all fresh. What you'll see in Iron Man 3
is some very unique directions that were taken;" and the next day, the whole geek blogosphere is erupting over "ZOMG IM3 IS A COMEDY WTFBBQ?!?!?"