Originally Posted by ConnorKon-El
I do have to say though, if i was a general person walking by the theater seeing the poster, it would catchy my attention. I would ask myself, "why is Superman in chains?"
I think this is their approach to the marketing overall (thus far). As silly as it sounds, it's intentionally underwhelming. Pit that against the general public's opinion that Superman is too big, too powerful to fail (and thus boring), then you have some turned heads, like you described.
Doesn't excuse crappy workmanship.