Re: All Things Superman: An Open Discussion - - - - - - - - - Part 18
I generally think from a design perspective it's very well thought-out and accomplished. It's got that dominant cold blue with the bright red directing your eyes into the middle, being the iconic 'S' so the general masses immediately recognize him. Then the whole image is put in perspective for them and it's Superman been cuffed and escorted by the military. Suddenly you've piked most people's interest just by that simple dichotomy.
I know most SHH members would disagree but I don't think the marketing for this film has been anything less than stellar so far. That teaser we got with TDKR was as beautiful and reverent as it was subtle and underplayed. Now this very smartly targeted poster doesn't just go for a generic flying shot or whatever that doesn't reveal anything, but instead showing a shot of bringing this big character down to our level. Not too mention all the kids that sit on Call of Duty or whatever will love seeing the military focus here.