Originally Posted by AnneFan
Exactly. Not that the fourth wall has ever been broken before, but the public aren't viewing Superman as the icon we do. The movie is treating Superman as if this is the first of anything. No baggage, as if no movie has been made in the past. I'd sure as hell be paranoid about someone with these abilities.
They say they are treating this like it is the first Superman movie ever made, but I think there is an undercurrent to this poster and the themes of this film that is also very aware that this isn't the first Superman film. If you think about it, the way the public seems to be reacting to Superman in MOS is rather similar to how the general public views the iconic image of Superman - with cynicism and skepticism. The world finds it hard to believe in a goody, goody hero who does things for selfless reasons. In the film, that leads to distrust and fear. In the real world, reduced sales and declining popularity. This poster, despite its flaws of execution, thematically represents the filmmakers' task. Superman is on trial. They need to make him seem relevant again and make people believe in him again.