Re: Transformers 4 is going to be AWESOME.
I think more so than ever, Hollywood is doing it. It's a bigger market now, and much more competitive than it was back in the day. Every studio is trying to guess what's big and latch onto it, even if it dates the product. It's about the now.
"For me, I hope people take away when they see 'The Force Awakens' is the sense that in the most ordinary life, the most extraordinary things can happen."
-- J.J. Abrams