Originally Posted by Chewy
The general public now thinks of Hulk as just as intrinsic to the Avengers as the big three, and Marvel's okay with that - Hulk products/comics/whatever falling under that umbrella along with Cap/Thor/Stark stuff is great for them. I doubt we'll see much of the Avengers without Hulk anywhere from this point forward, including in the comics.
Hulk also has nowhere to go, anyway. After two failed big budget films, Marvel seems understandably reluctant to finance a third effort. But why risk it when Hulk can be used effectively in The Avengers
series? He has finally found his niche as a crowd pleasing smash-happy warrior who can be a valuable asset to the team. Banner has also slotted in as one of the MCU's go-to scientists, with enough quirky charm to garner fans on his own. Dr. Banner and Mr. Hulk make the perfect wildcard character(s) for Joss Whedon's dysfunctional superhero family.