I really think there's a huge divide between the non-comic book reading movieverse fans and the genuine (super amazing) comic readers.
Movieverse fans ship Thorki, Blackhawk, Stony. Comic book fan ship Winter Soldier x Black Widow, Clint x Mockingbird, Tony and...well whoever, Thor x Jane/Sif (personally I say Sif
) Sharon x Cap.
Movieverse fans want the same characters every single movie, comic books fans want a changing roster.
Movieverse fans want every film to be based around Loki. Comicbook fans want Ultron, Skrulls, ect.