Originally Posted by Nathan
That Iron Man and Sony's Spider-Man managed to be in the same commercial, has to mean something. They were already willing to use the Oscorp Tower in Avengers, which only fell through because there was no time anymore. I don't think that easter eggs such as a newspaper photo are that out of the question anymore.
Iron Man and Spider-Man in the same commercial means only one thing: Sony sold Spidey's merchandising rights to Disney over a year ago. Therefore Disney controls the use of Spider-Man's image in commercials as well as the sales of toys, clothing and other merchandise featuring him and characters from his universe. The sale happened because Sony was so desperately cash-strapped that it was forced to give up its most lucrative merchandising asset for a quick infusion of money.