Originally Posted by xeno000
Iron Man and Spider-Man in the same commercial means only one thing: Sony sold Spidey's merchandising rights to Disney over a year ago. Therefore Disney controls the use of Spider-Man's image in commercials as well as the sales of toys, clothing and other merchandise featuring him and characters from his universe. The sale happened because Sony was so desperately cash-strapped that it was forced to give up its most lucrative merchandising asset for a quick infusion of money.
I don't really want him as an Avenger. I'd love to have them connected though. That's what I've been saying all along. I just want there to be a hint that they exist in the same universe and proof that they do.