Originally Posted by ConnorKon-El
I don't think it was, it did it's job. It created awareness for the film. To the average person, seeing Superman in handcuffs caused them to research the film. I can't tell you how many of my friends messaged me about the poster the day it was released ( most know I'm a Superman fanatic)
I had some of the people I work with make comments like, "Why would Superman be going to jail, seems stupid."
I'm sure it could go either way. What your friends or my friends are saying doesn't necessarily encompass the view of the general public, but if people are talking about the movie either way, I'm sure that's a good thing.