Originally Posted by babykhris
Maybe Marvel/Disney should stop trying to get the X-Men & FF rights back and just focus on getting the merchandise rights back like they did with SONY over Spidey.
It would certainly be cheaper - Disney paid $278 million to acquire Sony's share (I believe it was 25%) of the Spider-man joint venture. But Spider-man is up there with Bats and Supes (and now, the Avengers) in terms of moving product.
It would be wise of Fox to make Disney a favorable offer on merchandise rights , if only to encourage the Mouse to help them promote their upcoming Marvel films with X-Men and FF product in stores. But with Avengers, Star Wars and Spider-man merchandise filling up shelf space, and Rocket Raccon plush toys on deck, Disney will most likely continue to ignore the Fox owned film franchises in hopes that they become unprofitable sooner rather than later.