Originally Posted by STARMAN
The Super Bowl gives you great exposure but to me it's overall effect is overrated. No one will be on line in June because of an ad they saw in Feb. Most have a short attention span.
With the Avengers they built up an audience over several years and gained great momentum. The other thing they did was create great buzz a few weeks before it opened by having a special screening and then everyone tweeted how great it was.
^exactly sad but true most audiences have short attention span they don't care about an upcoming movie till they need too