Originally Posted by Valaquen
I am absolutely and utterly terrible at math, so if we say that each copy of Dredd sold for, say, $10 each, and sold 650,000 copies, then how much is that? What guesstimate for profit are we looking at? $60-65 mil?
Nope: $650,000 x $10 = $6.5 Million. They would need to sell 6.5 million copies to get $65 million.
you take off the overheads (costs for making the DVD/Blu-Rays, packaging, distribution, retail mark-up and tax etc), and they are maybe getting 50% of whatever total the sales reach back in their pocket.
However the market doesn't end with DVD & Blu-Rays. There's the cable/satellite and tv rights to come, as well at netflix and so on.
So in the long run...considering they cannot have spent much on the marketing, they might get their budget back and maybe
enough money on top with interest/positive feedback from all these post theatre markets to go for another film.
We can only hope for that at the moment though after the theatrical run disaster.