Originally Posted by Rock Sexton
At least somebody gets it.
Not only that, but you'd have to get two studios to agree 100% on "how" the character will be used. Sony is not going to want to lend out Spiderman to get 2 seconds of face time. He's one of their lead properties and will in all likelihood want that kind of recognition for him in an Avengers film.
Marvel Films just put out a $1.5 billion behemeth so they don't really gain anything from borrowing Spidey from Sony other than to appease the most stubborn/hardcore comic book fanboys. That's just the truth of it.
I agree with everything you said but... couldn't all that change if the Justice League movie turns out to be extremely successful? Suddenly we would have a situation where DC puts their two most valuable players - Superman and Batman) - in one movie and wins. And Marvel doesn't.